Today's Guide to the Marketing Jungle from Social Media Examiner...
presented by 
New week, fresh insights, Alluser! Stay sharp with the latest updates on AI, social media marketing, and emerging trends. Here's what you need to know.
In today's edition:
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Mid-year check on what works with offers and ads
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5 steps to traction on Instagram
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How use AI to create custom images for your slide decks
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🗞️ Industry news from TikTok and YouTube
What's Working for Ads and Offers Mid‑2025
In a tactical season‑check podcast episode released July 2, Molly Pittman and John Grimshaw unveil five offer and creative strategies currently driving real results in direct‑to‑consumer paid traffic.
You'll discover why low‑cost digital offers are unexpectedly outperforming long free trials, how bundling products into thoughtful systems lifts average order value and smooths the customer journey, and why a well‑built evergreen category‑page strategy boosted revenue by roughly 22 percent—all insights tailored for lean, innovative marketers.
Plus, they reveal how brands are leveraging real employee‑generated content for authentic connection, and the smart testing approach on Meta ads that's reducing guesswork and improving performance. Hear more here.
After You Post on Instagram
Are your Instagram posts falling flat, even when the content is solid? Want more traction on your next post?
The answer might not be what you're posting, but what you're doing after you hit Share.
If you're a business marketer trying to grow a loyal audience on Instagram, this one small post-publish routine could make a big difference. It's not about chasing the algorithm or dumping time into complicated tactics.
This simple but strategic process from Lucas O'Keefe centers on genuine engagement, visibility, and smart timing. Try it for just a week, and you'll likely see a shift in how people respond to your content and how your community starts to grow around it. Read more here.
Become Your Company's AI Innovation Leader
Are you ready to become your company's go-to AI expert? The person who confidently brings cutting-edge strategies that deliver measurable results?
The AI Business Society provides comprehensive training and expert insights that take you beyond the basics to true AI mastery.
"I had been 'going through the motions' a bit in my business for a couple of years, and the AI Business Society has renewed my enthusiasm and given me more confidence to step out and explore more opportunities," said Carolyn Jeffrey.
Lead innovation in your organization.
🚨 Heads Up, No Talk Show This Week! 🚨
We took a short break, but don't worry! The next Social Media Marketing Talk Show will be back in your inbox on July 11. Mark your calendar for the latest Facebook insights and updates. See you then!
The Easiest Way to Make Custom Visuals for Your Decks
Designing sleek, brand-consistent presentations without a graphic designer can feel impossible, especially when your options are either generic stock icons or hours in Adobe Illustrator (no thanks). But what if you could instantly generate custom, on-brand illustrations—no design degree required?
Nicole Leffer uses ChatGPT's image generator to whip up transparent-background icons tailored to your exact needs (yes, even in your hex-coded brand colors). Whether you're building decks for pitches, reports, or workshops, this approach gives you creative control without the tech headache.
The images work well with any background—dark mode, gradients, or branded templates—making your slides feel polished and professional in seconds.
Curious how to make them yourself, and what to avoid? Read more here.
TikTok Prepares U.S.-Specific App Ahead of Proposed Sale: TikTok is reportedly developing a new version of its app tailored for American users, in preparation for a planned sale of its U.S. operations to a consortium of investors. The app is slated to go live on U.S. app stores on September 5, 2025, and current users will eventually be required to switch from the existing version, which remains functional through March 2026, subject to possible adjustment. Reuters
YouTube Studio Advanced Mode Enables Deeper Analytics Customization: YouTube Studio's Advanced Mode gives creators expanded control over content performance analytics. Accessible via the Analytics section or See More on any analytics card, this mode allows users to drill into data by individual videos, playlists, or custom groups. Reports are refined using breakdowns, filters, and selected metrics, and users can compare performance across content or time periods. Charts can be toggled for visual clarity, and customized reports can be saved or exported to Google Sheets or .csv for further analysis. YouTube
What Did You Think of Today's Newsletter?
Did You Know?
The word "oil" originally meant olive oil: In ancient times, the ubiquity and importance of olive oil were so great that the term "oil" referred specifically to olive oil, not to any other type.
Michael Stelzner, Founder and CEO
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