Today's Guide to the Marketing Jungle from Social Media Examiner...
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The weekend is almost here, Alluser! Before you unplug, here's one last round of insights and updates. Whether you read them now or save them for later, you won't want to miss these.
In today's edition:
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A new strategy for Meta ads
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Are you leveraging client stories the right way?
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A 4-part YouTube scripting framework for selling
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12 ways to improve ChatGPT's image generation
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🗞️ Industry news from ChatGPT, Meta, and more
Running Meta Ads in 2025
Ever wondered how some brands seem to crack the code while others burn through ad spend?
Nick Shackleford reveals the underground creative testing system that's quietly revolutionizing how brands acquire customers. He breaks down why traditional media buying is dying, what's replacing it, and the clipping culture strategy that brands are using to scale infinitely.
You'll discover the exact framework he uses to turn $10,000 into scalable customer acquisition, why creative has become the new targeting, and the retention tactics that dropped their churn from 24% to 17% in one quarter.
This isn't another surface-level marketing chat. Nick gets specific about CAC targets, conversion optimization, and the exact metrics that matter when you're scaling fast. Watch more here.
Is Your Marketing Missing Its Most Persuasive Voice?
In a flood of automation and AI-generated content, the most compelling proof of your business' impact still comes from one powerful source: your clients.
But not all proof is created equal. Are you simply collecting praise, or are you telling transformative stories that move people?
This post from Ben Amos unpacks the difference between a quick testimonial, a data-driven case study, and an emotionally charged client story.
You'll get a fresh perspective on how each fits strategically within your sales funnel—and which one might just be your secret weapon in an age of short attention spans and high skepticism. Read more here.
Transform Your Busy Into Productive
There's a difference between being busy and being effective. Ready to learn AI strategies that eliminate time-wasting tasks so you can focus your energy on high-impact activities?
When you get more results in less time, you create freedom to pursue what truly drives you.
"I think one of the most impactful things about being part of AI society is my ability to trial and error quickly," said Melissa McClary Davis.
Yes, I want to transform "busy" into breakthrough results.
YouTube Scripting Strategies That Sell: A Proven Model for Success
Ever spent hours crafting a YouTube video only to watch it gather views but generate zero leads or sales?
For many, the gap between a video that entertains and a video that converts comes down to one critical element: the script. Without the right structure and psychological triggers, even your best content can fall flat when it comes to driving action.
The foundation of converting YouTube viewers into customers is a specific four-part structure: Hook, Credibility, Demonstration, and Value-Added Close. Each section serves a distinct psychological purpose in moving viewers from problem awareness to purchase decision.
The 30-Second PSPP Hook Formula: Problem, Solution, Proof, Promise
YouTube counts a view only after someone watches for thirty seconds, so reaching this threshold is essential for algorithm recognition. Additionally, many viewers make quick purchasing decisions and want valuable information upfront. The hook caters to these "now buyers" while still serving detail-oriented viewers who prefer comprehensive information.
Additionally, YouTube's algorithm rewards strong retention in the first thirty seconds. The higher your retention graph during this crucial window, the more likely the platform will show your video to additional viewers. This creates a virtuous cycle where strong hooks lead to better distribution.
So, the hook represents the most critical thirty seconds of your entire video. This section determines whether viewers stay engaged or scroll away, making it worthy of the most planning and attention despite being the shortest segment.
Every effective hook contains four essential elements, remembered by the acronym PSPP: Problem, Solution, Proof, and Promise. While this might sound like too much content for thirty seconds, the key lies in keeping each element to a single sentence.
Here's how Salma applied this formula to a video about her YouTube planner:
Problem: "Last year, I only created seven videos in the entire year, and this year I wanted to change that."
This immediately creates relatability. Viewers facing similar consistency challenges instantly connect with the content, thinking, "That's exactly my problem, too."
Solution: "In the last three months, I've been working on a system to organize and streamline my YouTube workflow so I can be more productive and consistent."
Notice how this hints at the solution without revealing specific details. The goal is to build curiosity about the method while promising a systematic approach to solving the stated problem.
Proof: "I shared my planner with my guest members and they loved it." While saying this, testimonials appear on screen, providing immediate social validation that others have tested and approved the solution.
Promise: "Today I'll walk you through my YouTube planner and how to use it."
This gives viewers a clear reason to keep watching by explaining exactly what value they'll receive by staying engaged.
Choosing the Right Problem to Address With Your Hook
The problem you select must resonate with your target audience's current struggles. Following the "one video, one problem" rule ensures focused content that doesn't confuse viewers. Whatever problem you present in the hook must align perfectly with your video title—if there's no congruity between the problem and title, that content belongs in a separate video.
Pro Tip: The biggest mistake creators make in the hook section is rambling. They feel compelled to provide background information, personal history, or extensive context. This approach loses viewer interest precisely when you need to capture it most strongly. Resist the urge to explain how you developed your solution or provide a detailed personal backstory during the hook. Save that information for later in the video when viewers are already invested in your content.
Other topics discussed include:
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Why YouTube Video Scripting and Structure Matter for Sales Success
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4 Ways to Establish Credibility
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Demonstrating Your Value
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Delivering a Value-Added Close
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The 3 Metrics to Measure YouTube Video Script Effectiveness
Today's advice is provided with insights from Salma Jafri, a featured guest on the Social Media Marketing Podcast.
Watch the full interview on YouTube
Getting Better Images from ChatGPT
If you've ever wished you could create scroll-stopping images without another software subscription or relying on a pricey designer, this might be the turning point.
ChatGPT's image generation capabilities in 2025 aren't just impressive—they're practical for everyday marketers. From minimalist logos to emotionally resonant ad creatives, solopreneurs and small teams are using a single tool to craft on-brand visuals, faster than ever.
In this eye-opening breakdown, Rick Mulready shares a powerful 8-part prompting framework, plus tips for brand boards, reverse image engineering, and how to treat ChatGPT like your personal art director.
He even shows how to run visual A/B tests and create multi-scene ad stories with zero design background. Watch more here.
ChatGPT Agent Launches: OpenAI has introduced ChatGPT Agent, transforming ChatGPT from a conversational assistant into an autonomous workflow manager capable of completing complex tasks using its own virtual browser, code execution, and analysis tools. The Agent can log into websites, gather data, analyze it, and deliver polished outputs such as slide decks or calendars. Users remain fully in control, with the ability to grant permissions, halt actions, or redirect the agent at any time. Available now for Pro, Plus, and Team subscribers via agent mode. OpenAI
Google Adds Gemini 2.5 Pro, Deep Search, and AI Calling to Search: Google has introduced Gemini 2.5 Pro and Deep Search to its AI Mode in Search, offering advanced reasoning and research capabilities to Google AI Pro and AI Ultra subscribers. Deep Search enables users to conduct complex investigations, generating comprehensive, cited reports in minutes. Users can also now rely on an AI-powered feature that calls local businesses to retrieve pricing and availability details, streamlining decision-making and saving time. These enhancements aim to bring more powerful, time-saving tools directly into the search experience. Google
Edits Adds Keyframes, Voice Effects, and Royalty-Free Music: Edits has rolled out a suite of new features to enhance content creation, including keyframe animation for stickers, text, cutouts, and overlays—currently available on iOS with Android support coming soon. Creators can now also access 10 new voice effects to personalize their audio, along with a built-in library of royalty-free music to enrich content without copyright concerns. Creators via Instagram
Threads Now Supports Sign-Up with Facebook Accounts: Meta now allows users to sign up for Threads using their Facebook account, enabling seamless login and feature integration across both apps. By linking accounts, Meta combines profile and activity data to personalize ads, content suggestions, and engagement tools. Users may also join cross-platform research activities to improve product experiences. This feature requires both the Facebook and Threads apps to be installed on the same device. Deleting a Threads profile will not impact the connected Facebook account. Meta
What Did You Think of Today's Newsletter?
Did You Know?
Despite accounting for only about 3% of your body weight, the brain is extremely energy-intensive, consuming a fifth of your total energy supply.
Michael Stelzner, Founder and CEO
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