Today's Guide to the Marketing Jungle from Social Media Examiner...
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The weekend is almost here, Alluser! Before you unplug, here's one last round of insights and updates. Whether you read them now or save them for later, you won't want to miss these.
In today's edition:
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The wake-up call for Facebook marketers
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A tool for managing repetitive marketing responses
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The advanced messaging strategy that makes your product a must-have
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A Veo3 tutorial and prompt examples
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🗞️ Industry news from Claude, Instagram, YouTube, and more
When Your Facebook Community Vanishes Overnight
This week's mass Facebook group shutdowns weren't just a glitch—they were a masterclass in digital vulnerability. Hundreds of thousands of members were suddenly cut off from their communities as business owners watched their primary connection points disappear without warning.
Facebook is calling it a technical error, but Mari Smith is concerned about something more calculated: coordinated attacks using AI bots to mass-report groups until automated systems pull the plug.
While most groups are back now, that brief taste of digital helplessness should have every savvy professional asking one crucial question. What happens when it's not reversible next time?
In her latest post, she's discussing the cause and solutions. Watch more here.
Relieving the Repetitive Reply Headache
If you've ever found yourself copy-pasting the same message over and over—or digging through old chats to find that one link you always send—this new iOS app, with free and paid features, might just change the game.
Built by Nick Nimmin, it's designed to speed up repetitive replies, organize your most-used links, and streamline your workflow right from your keyboard—no switching apps, no friction.
There's a built-in library of thank-you responses, a shortcut for your affiliate links, and even folder-based organization if you need more structure. Plus, it works across all your apps, so you can keep your replies consistent and your response time fast—whether you're answering DMs, emails, or comments. Learn more here.
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The AI Business Society provides the structured learning and practical strategies you need to apply AI to your marketing challenges confidently.
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Advanced Messaging Strategy: Making Your Product a Must-Have
Are you struggling to position your product as essential rather than optional? Wondering why your marketing tactics aren't converting like they used to?
Messaging strategy—not marketing tricks—is what separates forgettable products from must-haves.
Write Your Messaging With the Triple-P Pitch Framework
Katelyn Bourgoin's Triple-P Pitch framework recognizes that effective pitches must accomplish three essential tasks: clarify the problem, present a persuasive promise, and provide compelling proof.
The Problem
The problem component taps into the pain points and challenges prospects already recognize and care about solving. This isn't about manufacturing new problems or urgency. It's about articulating the existing frustrations and obstacles that motivate people to seek solutions. The problem statement should make prospects think, "Yes, that's exactly what I'm struggling with."
Understanding and articulating the right problem requires recognizing that effective solutions are inherently opinionated. The best products and services don't try to be everything to everyone. Instead, they take a clear stance on what problems matter most and why their particular approach to solving those problems is superior.
Snickers demonstrates a masterful example of problem-focused messaging with its "You're not you when you're hungry" campaign.
Through extensive customer research, Snickers discovered buyers weren't primarily choosing candy bars for taste or indulgence. Instead, they were people caught between commitments who needed something substantial enough to prevent them from making poor hunger-induced decisions.
The insight came from understanding that hunger doesn't just cause physical discomfort; it leads to behavioral changes that can embarrass people in social and professional situations. Whether someone is heading into an important meeting, going on a date, or trying to maintain their composure during a stressful day, hunger-induced irritability or poor judgment could damage their reputation and relationships.
By focusing on this problem, Snickers positioned its product as more than just a candy bar. It became the solution for maintaining one's best self in challenging situations. This messaging was so effective that Snickers saw sixteen percent market share growth within one year of launching the campaign, and seventeen years later, it continues using variations of this message.
The Promise
The promise component presents the outcome or transformation that your solution provides. However, this promise must be potent and persuasive rather than generic or exaggerated. Potent promises are specific enough for prospects to visualize the outcome and evaluate whether your product would solve their situation. Persuasive promises are believable and aligned with what prospects have seen others achieve.
The Proof
The proof component has become increasingly critical as markets have become saturated with bold promises and exaggerated claims. Prospects have learned to be skeptical of marketing messages, so providing evidence of your ability to deliver becomes essential for conversion. This proof can take many forms: case studies, testimonials, data, demonstrations, or track records.
The Trojan Horse Technique
One of the most sophisticated aspects of an effective messaging strategy involves understanding the difference between what customers want and what they actually need. The Trojan Horse technique involves selling people what they want while delivering what they need, creating customer satisfaction that goes beyond their initial expectations.
This approach requires recognizing that customers often don't fully understand the root cause of their problems or the most effective solutions. They know what symptoms they're experiencing and what outcomes they desire, but they may not recognize the underlying issues that need to be addressed to achieve lasting success.
The key to implementing this technique successfully is ensuring that you deliver both what customers want and what they need. If you only deliver what they want without addressing their underlying needs, you'll likely struggle with customer retention and referrals. If you only address their needs without delivering the outcomes they want, they won't purchase from you in the first place.
This approach requires deep customer understanding and often involves some education during the message delivery process. Customers need to recognize the value of what you're providing beyond their initial expectations, which means you need to help them understand why the additional elements are important for their success.
Bourgoin uses this technique in the messaging for her own Painkiller system. She recognized that many teams struggled with messaging and positioning because they didn't understand their customers well enough, usually due to insufficient research. However, she discovered that selling customer research directly wasn't effective because business owners often viewed research as time-consuming and unnecessary.
Painkiller positions itself as a messaging tool that helps businesses create more effective marketing copy. It appeals to what business owners want: better conversion rates, clearer communication, and more compelling marketing materials. However, the system actually delivers what they need: a structured research process that helps them understand their customers' real problems and motivations.
More Insights From the Show Include:
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Applying the Consumer Jobs to Be Done Timeline to Understand the Customer Journey
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Mapping Your Obvious and Disruptive Competitive Landscape
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Identifying Your Best-Fit Buyers
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Testing Your Messaging
Today's advice is provided with insights from Katelyn Bourgoin, a featured guest on the Social Media Marketing Podcast.
Watch the full interview on YouTube
Tutorial: Google VEO 3
Remember when creating professional-looking AI videos meant burning through your budget? Those days might be over.
Sure, there are some trade-offs, but for anyone doing early-stage video work, this could be the game-changer you've been waiting for.
Complete a straightforward setup process, and you can generate cinematic content that includes dialogue, sound effects, and background music. The real magic happens in the prompting, though.
Sabrina Ramonov has a complete walkthrough showing exactly how to access VEO 3 Fast, plus she shares techniques and two specific prompts examples that consistently deliver professional-quality results. Read more here.
Google for Startups Launches Free Gemini AI Kit to Supercharge Startup Innovation: Google for Startups has introduced the Gemini Kit, a free, all-in-one AI development suite designed to empower startups at every stage of their journey. With instant access to Google's Gemini API via AI Studio, integration with Firebase for backend deployment, and generous Cloud credits up to $350K, the Kit simplifies both prototyping and scaling. Comprehensive support materials—ranging from API cookbooks to hands-on workshops like Gemini API Sprints—are available, plus expert-led deep dives and community connections. Google for Startups Blog
Creative Commons Introduces CC Signals to Foster an Open, Fair AI Ecosystem: Creative Commons has unveiled CC Signals, a pioneering framework designed to allow dataset owners to transparently specify how their content may be used by AI systems. Functioning both legally and technically, CC Signals is structured around machine-readable tags, legal enforceability, and ethical guidelines—mirroring the ethos of classic Creative Commons licenses. Intended to prevent data from being locked behind paywalls or misused, it offers a middle ground between unrestricted data scraping and fully closed datasets. Available for public review on CC's website and GitHub, CC Signals is set for an alpha launch in November 2025, with ongoing town halls to gather community input. The rollout comes amid growing demand from platforms like X and Reddit for clearer AI data-use policies. TechCrunch
Claude Enables No-Code AI App Creation via Interactive Artifacts: Anthropic has turned its Claude assistant into a no-code development hub with the latest release of interactive Artifacts. Users across all tiers can now design, host, and share AI-powered mini‑apps—such as flashcard tools, NPC‑driven games, and CSV‑data analyzers—directly within a new sidebar workspace. These Artifacts integrate Claude's intelligence via API calls, consuming creators' own subscription usage rather than developer credits. Anthropic
Meta Addresses Mass Facebook Group Suspensions Caused by Technical Glitch: Over the weekend of June 24–25, 2025, thousands of Facebook Groups worldwide—ranging from casual bookkeeping and pet communities to large gaming and parenting forums—were unexpectedly suspended. Admins received unclear violation notices referencing "terrorism-related" content or nudity, despite having no such posts. Many believe AI-powered content moderation, potentially triggered by coordinated bot reports, is to blame. Meta acknowledged the issue, citing a "technical error," and confirmed that restoration efforts are underway. TechCrunch
Instagram Adds Customization Options to Notes with Colors and Emojis: Instagram has rolled out new customization tools for its Notes feature, allowing users to apply colored backgrounds and add avatar emojis to their messages. Instagram
WhatsApp Rolls Out AI-Powered Private Message Summaries: WhatsApp has launched a feature called Message Summaries, which uses Meta AI to privately condense unread messages into concise bulleted summaries. Powered by Private Processing technology, these summaries are generated securely—neither Meta nor WhatsApp can access the message content, and only the initiating user sees them. The feature is optional, turned off by default, and can be activated per chat via Advanced Chat Privacy settings—with no visible indicators sent to others. Currently available in English within the United States, WhatsApp plans broader regional and language support later this year. This release builds on Meta's broader strategy to embed AI functionality in its apps, though some users have raised questions about accuracy and privacy. WhatsApp
Threads Launches Custom Hidden Words and Filters for Better Content Control: Threads has introduced a more customizable content filtering experience, letting users create separate Hidden Words lists specifically for the app—independent from Instagram. The update includes a new "Custom Filters" option that allows users to block content containing select words or emojis, with additional controls over who the filters apply to and for how long. These tools enhance user control over visible content without affecting settings on other Meta platforms. Preferences can be managed directly in the Threads mobile app under Content Preferences. Threads
Threads Redesigns Mobile Feed Navigation for Customization and Clarity: Threads is rolling out a new feed interface on mobile that simplifies how users navigate between their multiple feeds. The update places all feeds in a dropdown menu at the top left of the app, offering quick access and the ability to reorder them via a pencil icon. A plus icon enables users to create new feeds on the fly. The redesign is part of Threads' broader goal to help users zero in on the conversations that matter most. Threads
LIVE Fan Club Launches to Strengthen Creator–Fan Bonds: The LIVE Fan Club feature allows fans to support and engage more deeply with their favorite creators. By joining—triggered via a "Heart Me" gift during a LIVE—fans can earn points through tasks like watching and commenting, leveling up within a seven-day period to maintain membership. As they advance, members enjoy perks such as exclusive chat access, member badges, entrance highlights, level-up celebrations, and even special gifts to send. For creators, Fan Club metrics fuel "Popular points," improving live-stream rankings on TikTok. TikTok
YouTube Tests AI-Powered Carousel in Mobile Search Results: YouTube is experimenting with an AI-powered search results carousel designed to surface related videos with short topic descriptions. Targeted at queries involving shopping, travel, or local activities—like "Best beaches in Hawaii"—the feature aims to improve content discovery. It's currently live on the YouTube app for iOS and Android, limited to English videos, and will remain available through July 30. The carousel will not appear for all searches or videos. YouTube
YouTube Rolls Out Global Tools for Creators, Expands AI Features: YouTube has expanded its auto-dubbing feature to 80 million creators, adding support for 11 new languages and auto-enabling dubbing on both Shorts and VODs. The Inspiration tab in Studio is now accessible in the EU, UK, and Switzerland, offering creators AI-powered suggestions. Dream Screen, the generative AI tool for backgrounds and short clips, is now available in the UK. Additionally, creators can now auto-sync Shorts content to music, streamlining editing. YouTube has also updated its Artists platform with new resources on growing audiences and using Shorts. YouTube
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