Today's Guide to the Marketing Jungle from Social Media Examiner...
presented by 
We're halfway through the week, Alluser, how's your marketing strategy holding up? Today's tips and insights will help you fine-tune your approach.
In today's edition:
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Are your approved Facebook ads not delivering?
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Is Instagram finally giving small business marketers what they've been asking for?
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How to build AI web apps with no code
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🗞️ Industry news from Perplexity, Instagram, and more
Diagnose and Fix Your Facebook Ad Delivery Failures
If you've ever launched a campaign only to watch it stall with zero impressions, you're not alone. This common (and maddening) scenario usually points to one of four categories of delivery roadblocks. Knowing which one you're dealing with—and how to fix it—can save you hours of guesswork and missed results. Neal Schaffer can help.
Here's what to look for:
1. Account-Level Issues: Sudden ad pauses? Check your payment method, account restrictions, or spending limits. These issues can bring all ads to a standstill—fast.
2. Policy Violations: Was your ad quietly rejected? Facebook flags everything from subtle language choices to landing page mismatches. Diagnosis starts with carefully reading the rejection notice.
3. Technical Errors: Dynamic ads not delivering? You might have pixel problems or broken product feeds. These often cause inconsistent performance, not outright failure—making them harder to spot.
4. Optimization Failures: Ads running but underperforming? Budget fragmentation, audience overlap, or a stuck learning phase could be limiting your reach.
Each of these has a fix—but only if you know where to look. Read more here.
Shared Access for Professional Accounts on Instagram
Shared Access is here and it's a game-changer for managing brand accounts.
Instead of juggling passwords and two-factor codes, this new feature lets multiple users manage one Instagram account without compromising security or sanity. Perfect for small teams, VAs, or solo entrepreneurs getting outside help, Shared Access is Instagram's quiet nod to how real businesses work today.
But, not everyone has it yet. Access is rolling out slowly, with Meta Verified accounts possibly getting first dibs. If you've ever struggled with coordinating posts, checking DMs from multiple devices, or wondering who posted what—this could simplify everything.
What are the benefits and pitfalls? Curious if you have access? Jenn Herman has the details. Read more here.
Best Marketing Conference—Lowest Price on Tickets
Social Media Marketing World is THE place to discover the latest marketing strategies. And now is the best time to secure your ticket.
Why? Because right now, you can get your All-Access ticket for 50% off! Who doesn't love saving money, right?
To help you achieve an incredible return on your investment, we recruit the top speakers and provide the best training available in the industry.
"The speakers and attendees were some of the most distinguished people in social media sharing their knowledge first-hand," said attendee Noah Stanley.
Yes, I want my All-Access ticket for 50% off.
AI Apps Made Easy: Creating Whatever You Can Imagine
Have you ever wished there was a tool that could solve a specific problem in your business but couldn't find one that fit your exact needs? Want to build your own software application but feel overwhelmed by the technical complexity and cost?
When you can create custom AI applications, several powerful opportunities open up for your business. You can develop client-facing tools that guide customers through specific processes more quickly and completely, building in interactive experiences and features that wouldn't be possible with simple resources like Google Docs or basic websites.
These applications can serve as lead magnets, offering prospective clients valuable interactive tools in exchange for their contact information. They can also function as bonuses for program participants or premium offerings that add value to your existing services.
Perhaps most importantly, AI apps can automate workflows that you currently handle manually. Instead of walking clients through processes step by step, you can create applications that guide them through your framework automatically, moving into what's called agentic AI where systems operate independently once properly configured.
3 Real-World Examples of AI Apps Built by a Non-Coding Business Owner
Understanding the potential of AI applications becomes clearer when examining specific examples that address real business challenges. These examples built by Molly Mahoney demonstrate how custom apps can solve problems that traditional tools can't address effectively.
Task Buddy: Transforming Habits into Results
The Task Buddy application emerged from a common problem in coaching programs. Despite providing clients with clear frameworks and templates in Google Docs, many participants weren't consistently implementing the recommended action steps.
The solution involved creating an interactive app that guides users through five daily actions designed to unlock revenue in their businesses. These tasks include setting intentions, connecting with humans using provided message templates, and other specific activities that drive business growth.
The app transforms passive consumption into active engagement. Instead of reading static instructions, users interact with each task, record whether they completed activities, make notes about their progress, and access additional resources through embedded links to training materials.
During coaching calls, when clients report feeling stuck, coaches can immediately access the task tracker to identify whether the problem stems from inconsistent implementation of fundamental activities. This provides objective data for coaching conversations and helps maintain accountability.
Onboarding Map: Eliminating Overwhelm for New Members
The Onboarding Map addresses the universal challenge of overwhelm experienced by new members when joining programs with substantial content libraries. Even with clear email instructions and detailed thank-you pages, people frequently report feeling uncertain about where to begin.
This application creates the feeling of personalized guidance through an interactive quiz that collects information about users' goals, experience levels, and specific interests. Based on their responses, the AI generates a customized journey through the program content.
While all users ultimately start at the same foundational course, the app provides specific recommendations for their unique situation and links them directly to relevant resources within the program portal.
The quiz functionality can be retaken as members' needs evolve, ensuring the guidance remains relevant throughout their journey. This eliminates the common support requests asking, "Where should I start?" while creating a more engaging onboarding experience.
Any business that introduces new clients to complex processes or extensive resources can benefit from this approach, whether it's a golf instruction facility, consulting service, or software platform.
Workbook Magic: Enhancing Learning Through Interaction
The Workbook Magic application tackles the problem of passive learning during workshops, courses, or presentations. Traditional approaches often result in participants taking notes while missing important information, or providing static Google Docs that don't maintain engagement.
Interactive workbooks that participants complete during live sessions create what learning experts call full engagement learning. When attendees actively participate in filling out materials that correspond with the presentation, they retain information more effectively and stay focused throughout the session.
The application provides guided prompts that align with the presentation content, giving participants just enough structure to stay engaged while feeling like active contributors to the learning process. This approach prevents the mental drift that often occurs with passive listening.
Participants report breakthrough moments with concepts they've struggled to understand for months. The interactive format helps complex ideas click in ways that traditional teaching methods couldn't achieve. The bespoke nature of the experience makes each participant feel that the content is specifically designed for their situation.
This enhanced engagement leads to better learning outcomes and higher satisfaction with educational experiences, whether delivered in person or through virtual formats.
Other topics discussed include:
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Using ChatGPT Canvas for App Creation
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Using Gemini for App Creation
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Using Claude Artifacts for App Creation
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Using Base44 for App Creation
Today's advice provided with insights from Molly Mahoney, a featured guest on the AI Explored podcast.
Watch the full interview YouTube
Perplexity Max Expands Horizons with Unlimited Labs and Advanced Models: Perplexity has launched Perplexity Max, its top-tier subscription plan priced at $200/month or $2,000/year, tailored for power users, researchers, content creators, and strategists who need unrestricted AI productivity. The plan features unlimited use of Perplexity Labs and enables creation of dashboards, spreadsheets, presentations, and custom web apps without caps. It also offers early access to new tools like the AI browser Comet. Subscribers also gain priority access to advanced AI models such as OpenAI o3‑pro and Claude Opus 4, along with premium support. Max is available now on web and iOS, with Android and desktop support rolling out soon. Perplexity
Instagram Adds Voice Tools, Insights, and Sharing Options: Instagram has rolled out several updates to improve content creation and analytics. New voice enhancement features offer users better control over audio quality with tools for noise reduction and voice clarity. Reels now provide more detailed performance data, including follower growth and engagement-based sorting. Additionally, users on iOS can now share Edits directly to Instagram and Facebook, with flexible export options to save storage space. Android support is expected soon. Meta Creators
Edits Enhances Ideas Tab with Audio and Sticky Note Tools: Edits has introduced a suite of updates to the Ideas tab, aimed at streamlining content planning and creative tracking. Users can now save audio clips, leave sticky notes directly on them, and mark these notes as done when projects are completed. Additional options allow for filtering and sorting stickies by their status or characteristics, helping creators stay organized. A new feature also showcases other Reels made with the same audio, offering inspiration and discovery opportunities. Meta
YouTube Tests Ask Studio AI for Channel Insights: YouTube is testing a new AI assistant called Ask Studio within YouTube Studio, aimed at helping creators better understand their performance data. The tool provides AI-driven summaries of comments, interprets channel analytics, and offers content brainstorming support. Rather than introducing entirely new capabilities, Ask Studio streamlines existing AI features into a single interface for ease of use. Social Media Today
What Did You Think of Today's Newsletter?
Did You Know?
Zippers were promoted in the 1930s as a tool for children's independence: Marketing campaigns emphasized that zippers allowed children to dress themselves more easily, helping the zipper gain acceptance in everyday clothing.
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