Today's Guide to the Marketing Jungle from Social Media Examiner...
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New week, fresh insights, Alluser! Stay sharp with the latest updates on AI, social media marketing, and emerging trends. Here's what you need to know.
In today's edition:
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From Mari Smith: What marketers need to know about Meta's AI
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5 quick fixes for your LinkedIn company page
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LinkedIn Updates: Video Posts, Custom CTA Buttons, Attribution Reports, and More
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How to choose the right AI tool
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🗞️ Industry news from Google and Snapchat
How to Withstand the Meta AI Marketing Revolution
Meta just turned 20, and Zuckerberg isn't celebrating with cake and nostalgia. He's doubling down on AI domination with billions in investment, planning to give every business a world-class AI assistant that customers can interact with directly. Meanwhile, marketers are scrambling to keep up with every new AI tool, burning out from the bright-shiny-object syndrome.
Here's the thing: while everyone's trying frantically to master the latest AI apps, the smartest marketers are doing something completely different.
In this 90-minute deep dive, Smith reveals her five-brick framework for thriving in Meta's AI-powered future without losing your authenticity or sanity. She shares what's really coming to Facebook and Instagram (some under NDA until May 7th), which AI tools actually matter, and why authenticity is making a massive comeback as synthetic content erodes trust. Learn more here.
Why Your LinkedIn Company Page Isn't Getting Noticed
You've optimized your website, crafted great emails, and your team's putting in the effort—but your LinkedIn Company Page still feels like a ghost town. No likes. No comments. No growth. Sound familiar?
In this video, Michelle J Raymond breaks down the five most common (and fixable) mistakes companies make on their LinkedIn Pages—from invisible team members to setup errors that tank your reach.
These issues plague brands of all sizes and industries—and are holding you back from real engagement and opportunity. Watch more here.
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On this week's Social Media Marketing Talk Show, host Jerry Potter breaks down the latest LinkedIn news and what it means for marketers like you.
Website Hyperlinks Become Premium-Only
In a significant shift, LinkedIn is removing website hyperlinks from user profiles unless users subscribe to premium services. The feature, previously available through Creator Mode to all users, will now be restricted to:
Enhanced Video Post Embedding Options
LinkedIn has introduced improved embedding capabilities for video posts, designed to help content creators drive more views to their LinkedIn videos. Users can now choose from three embedding options when placing LinkedIn video content on external websites:
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The full post
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A version with less text (requiring users to click "more" to read the complete text)
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Video-only display for a clean, streamlined appearance
"If you want to drive more views on your LinkedIn videos, this is a great way to do it," Potter recommended. However, the feature has limitations: it currently does not support embedding multi-photo posts or reposts that include commentary.
Expanded Post Analytics for All Users
LinkedIn has introduced valuable new analytics capabilities to help users better understand their content performance. All members can now track when posts drive profile views and new followers.
Premium subscribers receive additional insights, including tracking clicks to premium custom buttons like websites or newsletters. Users can access these analytics by clicking "View analytics" on recent posts, where they'll find two new sections: "Profile activity" and "Link engagement."
Potter noted these metrics address a crucial gap in social media analytics. While reach numbers show how many people saw a post, they don't reveal the actual impact or next steps in the customer journey. The new insights allow users to see whether their content successfully drove people to visit their profile, which represents meaningful forward progress in building relationships and potential business opportunities.
Company-Level Revenue Attribution
LinkedIn has launched a Revenue Attribution Report capability for B2B marketers dealing with complex decision-making processes. This feature allows marketers to measure campaign effectiveness at the company level rather than tracking individual touchpoints.
The new attribution system enables marketers to:
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Identify highly engaged companies for retargeting campaigns
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Analyze which industries and company sizes convert most effectively
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Use insights to refine targeting strategies and accelerate sales cycles
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Understand how multiple decision-makers within a company interact with campaigns
This feature addresses a fundamental challenge in B2B marketing: most business decisions involve multiple stakeholders rather than a single decision-maker. When tracking LinkedIn ad campaigns through individual touchpoints, it becomes difficult to understand the complete customer journey. The final decision might come from a CEO, an executive assistant whose opinion is valued, a COO, or any other influential parties within the organization.
More Features, Tools, Changes, and Updates Discussed Include:
Watch it on YouTube
How to Pick the Right AI Tool (Without Wasting Time or Money)
Could you be missing out by sticking with ChatGPT? Are you wasting cash and time chasing shiny new models?
In this video, Rick Mulready walks through the five most popular AI tools—ChatGPT, Claude, Gemini, Perplexity, and Grok—breaking down what each one does well, where it falls short, and whether the free version is actually useful. He also covers important privacy settings you might not know about and explains who should consider upgrading (and who shouldn't bother).
If you're tired of generic comparisons and want a straight-shooting guide that makes it easy to decide which tool to use for brainstorming, content creation, coding, or real-time search—this is it. Learn more here.
Google Labs Introduces AI Coaching with Expert Avatars: Google Labs has launched "Portraits," an experimental tool that offers personalized AI coaching through avatars of real-world experts. The inaugural Portrait features Kim Scott, renowned author of Radical Candor, providing users with conversational guidance on effective workplace communication and leadership. Developed in partnership with the experts themselves, these AI avatars ensure responses are grounded in authentic knowledge and style. Powered by Google's Gemini AI model, the system interprets user queries and delivers insights based on the expert's content. Currently available to U.S. users aged 18 and older, Google plans to expand the platform with additional expert avatars in the future. Google
Snapchat Launches Messaging App for Apple Watch: Snapchat has introduced a new app for the Apple Watch, allowing users to preview and respond to messages directly from their wrists. The app supports various input methods, including the Apple Watch's keyboard, scribble, dictation, and emojis, focusing on streamlined messaging functionality. The Verge
Mixed Video Ad Formats Drive Higher Brand Lift on Snapchat: A global study by Snapchat and Magna Media Trials reveals that using both skippable and non-skippable video ads significantly boosts brand performance metrics. Tested across five markets, the research shows a mixed-format strategy outperforms single-format campaigns in ad and brand awareness. While skippable ads cater to user control and resonate strongly with Gen Z, non-skippable ads prove valuable for initial brand engagement—especially when creatively executed. Snapchat advises brands to blend formats and prioritize entertaining, user-driven content to optimize ad effectiveness. Snapchat
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Did You Know?
Unlike most plants, mosses do not have true roots; instead, they use structures called rhizoids to anchor themselves and absorb water and nutrients directly through their leaves.
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