Today's Guide to the Marketing Jungle from Social Media Examiner...
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The weekend is almost here, Alluser! Before you unplug, here's one last round of insights and updates. Whether you read them now or save them for later, you won't want to miss these.
In today's edition:
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Updating your Instagram content strategy for the latest change
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Could you be marketing on the wrong social platform?
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How to launch a LinkedIn video strategy
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Check out this 8-part ads-focused AI prompt resource
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🗞️ Industry news from Anthropic, Facebook, and more
4 Types of Content to Align Instagram Strategy With the Evolving Search Landscape
On the heels of Instagram announcing that public posts, carousels, and reels are now set to appear in Google search results, the opportunity to increase visibility has never been greater. The real question is: what type of content should you create to take advantage of this shift?
In her latest post, Chelsea Peitz details four key Instagram content categories designed to perform well in both search and social.
From positioning yourself as a go-to resource to sharing insider tips that help your audience avoid common pitfalls, using lived experiences that build trust, and offering thought leadership that reshapes perspectives, you'll gain insight into how to create content that gets noticed, shared, and discovered again and again. Read more here.
Rethinking Your Social Platform Strategy
Still sticking with the same old platform strategy and wondering why your content isn't breaking through?
Ever wonder what would happen if you post the exact same video—same music, same hook, same everything—on two brand-new accounts to see what happens?
Chris Kubby ran a test, and the difference in results might have you rethinking where you focus your energy.
The numbers revealed more than insights on view counts. He uncovered something that could change how you approach content, engagement, and platform strategy—especially if you're relying on a single platform to drive visibility for your business. Watch more here.
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LinkedIn Video Strategy: Becoming a Respected Industry Leader
The impact of strategic video content on LinkedIn can be substantial. Brogan shares examples of clients who have achieved remarkable results:
A PowerPoint design consultant recorded twelve instructional videos in just half a day. After posting these videos, she was invited to speak at a conference in Europe based solely on the visibility gained from her LinkedIn videos. This exposure also led to significant business opportunities, including a €10,000 contract with a company that discovered her through her video content.
For business pages, Brogan notes that video content consistently outperforms other content types. One client's LinkedIn company page analytics showed significantly higher engagement rates for video posts compared to text-only updates.
A motorcycle company apprenticeship trainer created four videos about his journey and the value of apprenticeship programs. These authentic, story-based videos became the company's best performing content of the year, effectively promoting their apprenticeship initiatives while establishing thought leadership in this area.
The PREP Framework for Creating LinkedIn Video
Brogan has developed a comprehensive framework called PREP to guide the creation of effective LinkedIn videos:
Below, we explore her advice for the Edit and Publish stages.
Edit: Refining Your Video for Maximum Impact
Editing transforms raw footage into polished, engaging content. LinkedIn recommends keeping your videos under two minutes, and Brogan suggests aiming for a video length of 60-90 seconds. This length is more likely to maintain viewer attention and increase the chances of complete views, which benefits your content's visibility.
She recommends Descript as an accessible tool to edit videos, especially for those without raw video editing experience.
Descript converts your video into a text transcript, allowing you to edit the video by simply editing the text. This approach makes video editing as intuitive as editing a document:
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Upload your video to Descript
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Wait for the AI to generate a transcript (usually takes about a minute)
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Edit the transcript by selecting and removing unwanted sections
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Create compositions (separate video clips) from your selections
Descript's AI capabilities enable several helpful functions.
The Clean Up Audio feature has light, medium, or heavy settings to automatically remove filler words, repeated phrases, and mistakes.
The Create Social Clips feature generates multiple short clips from longer recordings, with options for different aspect ratios for landscape or portrait clips. LinkedIn increasingly promotes vertical video formats, similar to TikTok and Instagram Reels. This vertical format appears prominently in the dedicated video tab on mobile devices (currently available in the United States and expanding to other regions).
The Add Captions feature generates and edits captions to ensure accuracy.
Brogan strongly recommends burning captions directly onto your videos rather than relying on LinkedIn's auto-caption feature. This ensures that captions appear for all viewers, regardless of their personal settings. Adding custom captions is particularly important because:
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Many people watch videos with the sound off.
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Viewers may speak different languages or have different accents.
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AI auto-captions often misinterpret words, especially with non-American accents.
Publish: Maximizing the Value of Your Video Content
The final stage of the PREP framework involves not just posting your video but strategically leveraging it to create additional content.
When publishing your video on LinkedIn, consider these recommendations:
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Schedule Strategically: Use LinkedIn's native scheduling feature to post at optimal times for your audience.
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Write Compelling Accompanying Text: Create a text post that opens with a strong hook (ideally one line), highlights key points from the video, and includes a clear call to action.
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Be Careful With Links: LinkedIn's algorithm tends to limit the reach of posts containing external links. Instead of including a link in your post, Brogan suggests directing people to your featured section or inviting them to message you directly for resources.
Repurposing LinkedIn Video Content
The true value of a video content strategy for LinkedIn extends far beyond the original post. As Brogan says, "The gold mine in this video is actually the transcript."
Here are five ways to repurpose your video content for more LinkedIn exposure:
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Create Multiple LinkedIn Posts: Extract key quotes and insights from the transcript to create additional LinkedIn posts.
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Develop LinkedIn Carousel Posts: Transform the main points from the video into slide-based carousel posts, which remain highly popular on LinkedIn.
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Write Blog Content: Use the transcript as the foundation for blog articles, expanding on the video's key points.
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Produce LinkedIn Newsletters: Incorporate your videos into LinkedIn newsletters, embedding them alongside related written content.
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Generate Additional Video Formats: Use tools like Descript to create multiple clips from a single recording in different formats. For example, horizontal interview footage can be transformed into vertical clips for LinkedIn's video tab.
This repurposing strategy maximizes the return on your video investment by creating multiple content pieces from a single recording session.
Today's advice is provided with insights from Louise Brogan, a featured guest on the Social Media Marketing Podcast.
Watch the full interview on YouTube
8 Ready-to-Use Prompts for Creating New Ads to Test
Tired of staring at a blank page or settling for generic ad copy? Want a better way to generate high-converting hooks, write ad copy that sounds like you, and build creative variations worth testing—all without starting from scratch every time?
If you're curious about how pros are combining human strategy with AI efficiency, and you want a behind-the-scenes look at the exact frameworks they're using, you'll want to check this out.
The Marketing Resource Library from Smart Marketer has eight AI-powered prompts you can customize to do just that.
From writing on-brand ads to finding angles that stand out in crowded feeds to creating variations that help you test smarter—there's a lot you can swipe and apply to your next campaign. Read more here.
Anthropic Launches Claude Code for Smarter AI-Powered Coding: Anthropic has unveiled Claude Code, a tool aimed at supporting developers with AI-assisted coding tasks such as explanation, debugging, and code generation across various languages. The offering also introduces Remote Multi-Code Prompting (MCP), which allows real-time collaborative coding sessions with Claude. Claude Code is now accessible to all Claude Pro and Team users, expanding the platform's utility for software development workflows. Anthropic
Meta Unifies Facebook Video Formats and Enhances Editing Tools: Meta has announced updates to Facebook's video experience that merge Reels and longer videos into a single, streamlined format, eliminating the previous distinction between the two. Alongside this change, Facebook's Composer now offers upgraded editing tools and layouts to help users create videos more easily. The platform's Video tab has also been redesigned to act as a central destination for discovering and interacting with all types of video content. These enhancements are being rolled out globally across Facebook's iOS and Android apps this week. Meta
Facebook Rolls Out Passkeys for Easier, Safer Login: Facebook has announced the introduction of passkeys, offering users a password-free way to sign in using biometrics or device PINs. The new feature, initially available in the U.S. and Canada, is designed to provide a more secure and user-friendly login experience while helping to mitigate phishing risks. Passkeys are stored on users' devices and work across supported platforms, enhancing both security and convenience. Meta
YouTube Launches Creator Call to Simplify Brand-Creator Partnerships: YouTube has unveiled Creator Call, a new feature designed to help brands more efficiently connect with creators for branded content collaborations. With this tool, advertisers can post open briefs that eligible YouTube creators can review and apply to directly, streamlining the hiring process. The beta version of Creator Call is currently available to brands running video campaigns in the U.S. via Google Ads, aiming to make creator partnerships more accessible and scalable for advertisers. Google
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Did You Know?
The earliest versions of Tic Tac Toe date back to ancient Egypt, where 3x3 game boards were found carved into roofing tiles as far back as 1300 Bc. These boards used pebbles or stones as markers rather than Xs and Os.
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