Today's Guide to the Marketing Jungle from Social Media Examiner...
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We're halfway through the week, Alluser, how's your marketing strategy holding up? Today's tips and insights will help you fine-tune your approach.
In today's edition:
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Instagram hashtags still matter
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Want to turn your LinkedIn profile into a website?
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Interactive AI Clones: Creating Unique Human Experiences
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🗞️ Industry news from Tumblr, YouTube, and more
Instagram Hashtag Strategy
You've probably heard it before—hashtags don't help with reach on Instagram anymore. Even Instagram's own Adam Mosseri says so. And technically, he's not wrong. But Jenn Herman cautions that there's more to the story.
If you're only thinking about short-term reach right after you hit publish, hashtags might seem irrelevant. But hashtags still play a key role in helping your content land in front of the right people—not today, but weeks or even months from now? What if they quietly support your posts behind the scenes in ways that aren't immediately obvious?
Using hashtags isn't about gaming the system or chasing quick wins. It's about long-term visibility, smarter placement, and ensuring your content keeps working for you long after that initial burst of likes fades away.
So before you ditch hashtags entirely, ask yourself: could you be missing a simple, strategic move that helps your content show up where it matters most? Read more here.
Turn Your LinkedIn Profile Into a Personal Website, No-Code Required
What if turning your LinkedIn profile or resume into a sleek, mobile-friendly website took less time than brewing your morning coffee?
There's a no-code tool that makes it possible—and there's no cost (at least for now).
This tool gives you the power to create a polished site that's 100% yours. No generic profiles. No templates that blend into the crowd.
You can turn any static PDF or LinkedIn profile into a dynamic site you can share with clients or your network. You even get a custom domain. Read more here.
The AI Skills Gap Is Widening
There's a divide forming in marketing. On one side, marketers struggle with basic prompts and mediocre content. On the other side, marketers are creating stunning visuals in minutes and making data-driven decisions that wow their boss or clients.
Which side do you want to be on, Alluser?
The AI Business Society provides you with quality training in advanced techniques and strategic applications to help you get amazing results.
"The AI Business Society has renewed my enthusiasm and given me more confidence to step out and explore more opportunities," shared member Carolyn Jeffrey.
Join the leading side today.
Interactive AI Clones: Creating Unique Human Experiences
An interactive AI clone is not just a chatbot with some of your content fed into it. It's a comprehensive digital representation that embodies your voice, tone, knowledge, expertise, and even your mannerisms.
George B. Thomas's clone, for example, can be reached at helper.georgebthomas.com, where people can ask HubSpot questions by typing or speaking directly to it.
There are three compelling reasons to consider creating your own interactive AI clone:
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First, you'll buy back time in your day. Thomas found himself overwhelmed with requests for his expertise—his calendar was becoming unmanageable as he tried to help everyone personally. His clone now handles many of these interactions, freeing him to focus on strategic work.
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Second, you'll streamline your processes, especially around content creation and ideation. Thomas's clone has become an extension of his creative process, enabling him to scale his thinking and production capabilities.
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Third, and perhaps most importantly, you'll scale your helpfulness and serve the world. Thomas'd digital clone allows him to help exponentially more people than he could on his own.
For businesses, interactive AI clones could transform customer service, sales, training, and knowledge management. Imagine having your top sales performer's expertise available to every prospect, your best customer service representative handling initial inquiries 24/7, or your founder's vision and values accessible to every new employee.
For individuals, these clones offer a way to scale personal impact, create living legacies, and free up time for strategic thinking and creativity. The ability to preserve not just information but personality, teaching style, and problem-solving approaches creates unprecedented opportunities for knowledge transfer.
Explore Delphi: The Tech to Build Your Interactive AI Clone
The technical foundation for Thomas's clone is a platform called Delphi.ai, which provides the infrastructure for creating sophisticated interactive AI experiences. Understanding how to effectively leverage this technology is key to creating a clone that represents you.
Purpose and Instructions
Within Delphi.ai, the "Behaviors" section includes fields for defining your clone's purpose and instructions. The purpose field allows up to 6,000 characters to describe what your clone is and how it should function.
Thomas's purpose statement begins: "You are a digital Thomas B. Thomas. You are the digital embodiment of Thomas B. Thomas, a trusted HubSpot expert, inbound strategist, educator, and guide dedicated to helping businesses grow better, humans flourish, and leaders step into their full potential."
This statement provides the fundamental identity and mission of the clone. Below the purpose field, you can add up to 20 custom instructions that Thomas calls micro custom instructions. These more specific directives guide how the clone should approach interactions:
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"Stay engaging and personal."
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"Break down complexity."
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"Challenge users to grow."
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"Speak with confidence and authority."
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"Encourage best practices."
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"Reference real-world scenarios."
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"Adapt to the user's level."
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"Keep it conversational and fun."
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"Encourage action and implementation."
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"Be proactive in problem-solving."
Each of these instructions can be expanded with more detailed guidance, creating a comprehensive rulebook for how your clone should behave.
Speaking Styles and Voice
The second tab in Delphi's Behaviors section covers speaking styles and voice. Here, you define how your clone should sound, both in text and when speaking.
Beyond this written description, you can upload speaking samples—audio clips of your voice without background music or noise. These samples train the system to mimic your speech patterns, pacing, and intonation.
The platform includes sliders to adjust aspects of the voice, such as making it more engaging or adjusting the speed of your speech. This fine-tuning ensures the clone sounds authentically like you while still being optimized for clarity.
Response Settings
The third tab in Behaviors covers response settings, which control how your clone interacts with users. Key settings include default language selecting, response length limits and more, including:
Creativity Level: This setting determines how strictly the clone adheres to your exact words versus adapting and expanding based on what it has learned from your content. Options range from "strict" to "creative."
Dynamic Questions: One of Thomas's favorite features is the ability to have the clone ask follow-up questions. This creates a more conversational experience as the clone might say something like, "So to create a static list, Joe, by the way, what kind of static lists are you thinking about creating today?" These questions make interactions feel more like real conversations.
Recency Bias: This setting tells the clone to prioritize newer information when there are updates. This is crucial for Thomas's HubSpot clone because the platform changes frequently. When his team adds information about new HubSpot features, the recency bias ensures the clone references the latest capabilities rather than outdated information.
More Insights From the Show Include:
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Why Interactive Clones Reduce Hallucinations
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Techniques for Establishing the Behavior of Your Interactive Clone
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What Training Data Will Build the Brain of Your Interactive Clone
Today's advice provided with insights from George B. Thomas, a featured guest on the AI Explored podcast.
Watch the full interview YouTube
ElevenLabs Debuts Mobile App for AI Voice Generation: ElevenLabs has launched a standalone voice generation app for iOS and Android, enabling users to create voice clips directly from their phones. The app features the company's latest v3 alpha text-to-speech models, which offer enhanced expression control. With 10 minutes of free audio generation and shared credits across web and mobile, the app aims to meet growing demand from mobile creators looking for native, user-friendly tools. ElevenLabs plans to introduce additional capabilities, including speech-to-text and conversational AI, in upcoming updates. TechCrunch
Instagram Edits App Adds Keyframes and Creative Tools: Instagram has rolled out significant updates to its Edits app, introducing keyframes that let creators animate position, rotation, and scale of video clips. The Ideas tab now offers saved audio, sticky notes on audio, and a full-screen sticky note editor to help plan content. Additionally, voice enhancement for noise reduction is now available for voiceovers, and creators can access over 30 new text effects to make their posts stand out. Social Media Examiner Editorial via Meta
Tumblr's AI Filters Faulted for Mislabeling Content as Mature: Tumblr users are voicing concerns over the platform's AI-driven content filtering systems, which have been incorrectly tagging various posts—including harmless text, images, and poetry—as mature. The misclassifications have frustrated creators, as the errors limit the visibility of their content. Tumblr has responded by confirming the issue and stating that it is working to refine its moderation technology. TechCrunch
Snap Acquires Saturn to Broaden High School User Engagement: Snap has acquired Saturn, an app focused on helping high school students manage their class schedules and connect with peers, as part of its strategy to strengthen ties with younger audiences. Saturn's tools for sharing timetables, coordinating events, and enabling social connections could complement Snap's messaging and AR features. Snap has not revealed the financial terms of the deal or how Saturn will be integrated into its ecosystem. Social Media Today
TikTok Unveils Smart+ Performance AI Solution: TikTok has launched Smart Performance+, an AI-powered advertising solution that streamlines campaign setup and optimization. The tool leverages generative AI and machine learning to automate key components like creative development, audience targeting, and media strategy, aiming to deliver stronger results with reduced manual input. Early users, such as Bolt, have reported notable gains in ROAS and cost savings. This solution is particularly aimed at advertisers seeking simpler, more efficient ways to run campaigns on TikTok's platform. TikTok
YouTube Studio Simplifies Advanced Analytics with New Features: YouTube has announced enhancements to its Advanced Mode analytics in YouTube Studio, aimed at making data insights more intuitive for creators. The redesign introduces a streamlined interface with a sidebar for quick access to controls, and a new save report feature that lets users store and revisit custom analytics views. Creators can more easily filter, sort, and compare data across videos and playlists, including tools for evaluating performance in the first 24 hours and audience retention. These updates will roll out over the coming weeks, with YouTube inviting feedback from creators to guide further refinements. YouTube
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