Today's Guide to the Marketing Jungle from Social Media Examiner...
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We're halfway through the week, Alluser, how's your marketing strategy holding up? Today's tips and insights will help you fine-tune your approach.
In today's edition:
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Has your Instagram reach or engagement stalled?
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A Pinterest trends report to inform your marketing
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Step-by-step instructions for building AI operating systems
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🗞️ Industry news from Claude, LinkedIn, and more
A Quick Check to Course-Correct Your Instagram Content Strategy
If your Instagram content has stopped reaching customers, the cause may not be the algorithm.
Too many marketers are leaning on one type of content to carry the full weight of audience building, credibility, and conversion.
You don't need to churn out more content or flood your feed with posts based on trends. You need an integrated content strategy that aligns what you share with what your audience is ready for.
Whether you're marketing for a small business or a solopreneur, this post from Chelsea Peitz shows you a simple but powerful audit you can run in 10 minutes to rebalance your content so it reaches your audience. Read more here.
Trends Insights from Pinterest
What if the future of style, wellness, and culture on Pinterest isn't being set by brands?
From fashion to food, wellness to home design, U.S. Hispanic audiences are proving themselves to be cultural tastemakers who don't just follow trends—they spark them. Searches in Spanish grew 18% this year, signaling that inspiration is crossing languages and borders, blending tradition with modern expression.
For marketers, the report from Pinterest is clear: the cultural heartbeat on Pinterest is being driven by a dynamic audience of Gen Z and Millennial Hispanics who see the platform as a space to express identity, explore passions, and influence what's cool. They're not just browsing—they're building a future where style, sustainability, and self-expression meet.
If you want to understand what's about to trend in lifestyle, fashion, and wellness—or where your brand could authentically connect with new audiences—this is where to look. Read more here.
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AI Operating Systems: The Next Level of AI for Business
The conversation around AI for business isn't just about feeling good about your technology choices. For marketers and entrepreneurs, building sustainable (and ethical) AI systems represents a critical competitive advantage that extends far beyond moral considerations.
Dr. Nicii Sweaney, founder of AI Her Way and creator of sophisticated AI operating systems, explains that while using AI might give you a temporary edge over competitors who aren't using it yet, this advantage will be short-lived. Very quickly, AI will become so embedded in everything we touch and do that it will be frictionless and unavoidable. At that point, just using AI won't be your competitive advantage.
The real differentiator will be using AI in a way that contributes to a greater mission, serves the greatest amount of good for the most people, and operates in a scalable and sustainable manner that will endure for the next ten, twenty, or thirty years. This ethical approach provides real market value and helps protect your brand from potential damage.
Beyond brand protection, ethical AI use positions businesses as leaders in a rapidly evolving landscape. As Sweaney notes, we are the cohort of adults who get to determine what AI means for the world and for entire generations to come. If we don't establish ethical practices now, we miss our chance to contribute to this crucial foundation.
Choose Your Automation Platform
For workflows that extend beyond the native capabilities of ChatGPT or Claude connectors, you'll need third-party platforms. Popular options include Make, N8N, and Zapier. Zapier offers more user-friendly interfaces at higher price points but with fewer customization options. Make and N8N provide greater flexibility and customization capabilities, making them preferred choices for sophisticated implementations.
When selecting your platform, prioritize compatibility with your existing tech stack. Research which tools can connect to all your current software programs. It's counterproductive to choose a platform that can't communicate with fifty percent of your existing tools.
Establish Your Knowledge Base
Your AI operating system requires a centralized knowledge repository. Notion serves as the preferred platform for this purpose due to three key advantages.
First, Notion offers unlimited flexibility as a blank slate platform. Unlike structured project management tools like Monday or Asana that lock you into specific formats, Notion allows you to create databases, wiki pages, galleries, or any other organizational structure that suits your needs. It functions like an online notebook where you can store all parts of your knowledge base and tag each one by relevance, department, role, and responsibility.
Second, Notion integrates seamlessly with automation tools. It's popular in the developer space precisely because it communicates easily with automation platforms without requiring coding or special API permissions. This compatibility makes it ideal for AI operating systems that need to connect multiple tools and platforms.
Third, Notion includes integrated AI capabilities that can access everything in your workspace, plus connected tools like email, calendar, and Slack. This means both human contractors and AI systems can query Notion AI for information like brand guidelines, with the AI searching through all documentation and knowledge base materials to retrieve relevant information instantly.
For businesses using Google Workspace, Notion integrates natively with Google Docs and Sheets. You can embed Google documents directly into Notion, making them accessible within the Notion environment. When you use Notion AI to ask questions about processes or meetings, it can also search through your Google Drive for relevant information.
Construct Your Operating System Hub
Your AI operating system lives as a central space in Notion where every decision is made, all deliverables are tracked, all summaries are stored, all information is held, and all workflows are triggered. This becomes the command center for your entire AI operation.
For example, a marketing and campaign operating system exists as a central space in Notion where all marketing activities are coordinated. The head of marketing receives objectives and assignments from you as the business owner. This head of marketing is an AI agent designed with comprehensive marketing skills, trained on your business objectives, core values, and offers.
The AI agent makes decisions about campaign execution, whether that involves social media campaigns, email newsletter outreach, cold calling, podcast bookings, or media engagement. It then assigns tasks to the AI automations that live underneath it, each specialized in executing specific components like social media content creation.
These automations produce draft content while being trained in your voice, online presence, brand guidelines, and language. Another automation tracks every piece of content created, allowing you to monitor progress through a dashboard that shows completion percentages and enables quick review and approval of generated work.
After approval, the content gets executed through posting on social media, sending emails, or other designated actions. The head of marketing maintains oversight of all execution and provides comprehensive summaries including rationale, execution details, wrap-up analysis, and recommendations for future campaigns.
Other topics discussed include:
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Building Sustainable AI Systems Matters Now and In the Future
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The Five Levels of AI Business Integration
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How to Create Your AI Operating System Step by Step
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Documenting Each Role Your AI Will Handle
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Perfecting Your Prompting for a Single AI Role
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Creating Your AI Assistant
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Designing Entry-Level Workflows
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How to Avoid Common AI Operating System Implementation Pitfalls
Today's advice provided with insights from Dr. Nici Sweaney, a featured guest on the AI Explored podcast.
Watch the full interview YouTube
Claude Adds File Creation and Editing for Spreadsheets, Docs, and Slides: Anthropic has launched file creation capabilities in Claude, allowing users to generate and edit Excel spreadsheets, Word documents, PowerPoint decks, and PDFs directly within Claude.ai and its desktop app. Users can describe what they need or upload data, and Claude will return polished, functional files complete with charts, formulas, or formatted layouts. This feature, currently in preview for Max, Team, and Enterprise users, leverages a private computing environment that enables Claude to write code and run programs for complex outputs. Pro users will gain access in the coming weeks. Anthropic
Claude Opus 4.1 Boosts Coding and Reasoning Capabilities: Anthropic has released Claude Opus 4.1, enhancing its flagship model's performance in complex coding and agentic tasks. With a 74.5% score on SWE-bench Verified, the model excels in multi-file code refactoring and detailed debugging, earning praise from GitHub and Rakuten for its precision. Windsurf reports that Opus 4.1 outperforms Opus 4 by a full standard deviation on junior developer benchmarks. The update is now live for paid users and accessible via API, Claude Code, Amazon Bedrock, and Google Cloud's Vertex AI, with no pricing changes. Anthropic
Google Veo 3 Adds Vertical Video and Cuts Pricing: Google has updated its Veo 3 AI video model to support 1080p resolution and vertical 9:16 video formats, catering to developers creating content for mobile and social platforms. The feature is available via API by setting the Aspect Ratio parameter, with 1080p currently limited to widescreen (16:9) outputs. Veo 3 and its faster variant, Veo 3 Fast, are now ready for production use within the Gemini API. Google also reduced pricing significantly, with Veo 3 now costing $0.40 per second (down from $0.75) and Veo 3 Fast at $0.15 (down from $0.40). Google
LinkedIn Launches Major Verification Expansion: LinkedIn has rolled out new verification requirements to build a more trusted professional network. All companies with a Premium Company Page subscription can now access verification badges, helping them stand out as credible and trustworthy. In addition, LinkedIn now mandates workplace verification for members listing recruiter or executive-level titles, including roles like Vice President and Managing Director. LinkedIn
Threads Simplifies Multi‑Part Thread Viewing and Posting: Meta is introducing a series of updates to make multi-part threads more intuitive on both mobile and web. Users will now see visual position labels—automatically added numbering within a thread—eliminating manual sequencing like 1/3. Profiles will present only the first two posts from multi-part threads, with a "View more" option to access the rest. Additionally, when someone views a thread, all replies to the original post will appear at the top for an organized, cohesive reading experience. These enhancements improve clarity in threading and help ensure audiences can follow your connected thoughts more seamlessly. Threads
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