Today's Guide to the Marketing Jungle from Social Media Examiner...
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The weekend is almost here, Alluser! Before you unplug, here's one last round of insights and updates. Whether you read them now or save them for later, you won't want to miss these.
In today's edition:
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Is LinkedIn's dynamic UTM tool for ads a good fit for you?
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A process to productize and scale your services to generate more profitable leads and sales
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10 types of pro-level marketing images you can create with ChatGPT
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🗞️ Industry news from Gemini, Reddit, and more
Using LinkedIn Dynamic UTM Parameters for Ads
LinkedIn has introduced Dynamic UTM parameter building within Campaign Manager, allowing marketers to set tracking parameters at the account level, streamlining campaign setup and reducing manual errors.
For marketers focused on campaign-level attribution, this update has the potential to improve efficiency and consistency across reporting workflows.
However, the feature is not without its constraints.
AJ Wilcox looks at how to integrate the new feature into existing workflows and sheds light on its impact on lead attribution and content performance. Watch more here.
Finally, Marketers Who Speak Your Language
Marketing feels lonely when you're figuring out AI integration, platform changes, and budget pressures all by yourself. What if you didn't have to?
"Networking and talking with others who speak the language of the online marketing industry is refreshing," said Amanda Long.
Social Media Marketing World isn't just training—it's community. Participate in table talks with peers facing your exact challenges, structured networking that actually works for introverts, and industry-specific meetups that feel natural, not forced.
✨ Connect with B2C marketers mastering Instagram growth
✨ Learn alongside professionals scaling video content
✨ Build relationships that support you year-round
✨ Find accountability partners who understand your goals
Stop navigating marketing alone.
I'm ready to find my community.
Productizing Your Services for Highly Profitable Leads and Sales
Establishing product market fit represents one of the most critical yet overlooked concepts in modern marketing. Michael Buzinski, founder of Buzzworthy Strategies, explains that product market fit also heavily impacts your ability to scale.
When you position yourself correctly, people understand your offering so easily that you generate demand with the right customers, scaling with the right customers by word of mouth.
When you bring in business that doesn't align with your core expertise, you're selling a hammer to somebody who needs a screwdriver. This misalignment damages your brand in three ways.
First, it damages your reputation because you're not delivering the expertise clients expect. Second, it hurts retention of the clients you do have because they're not getting the results they need. Third, it destroys profitability because you're spending time and resources learning instead of leveraging existing expertise.
Create Your Positioning With the FOCUS Statement
The process of productizing and scaling your business begins with developing a statement that identifies the one problem you solve better than anyone else in the marketplace.
Buzinski uses the acronym FOCUS, which stands for Fix One Clearly Urgent Struggle, to create a positioning statement. When you identify the one problem you solve better than anyone else, you use this statement to position your entire business around that singular expertise.
The statement should make potential clients think, "How did they know I had that problem? I thought I was the only one." This recognition creates an instant connection and positions you as the obvious solution provider.
Develop and Communicate Solution-Based Milestones
Once you have your FOCUS statement, you need to detail the milestones that break down your solution into sequential wins. These milestones represent the three to five steps it takes to solve the big problem you've identified in your focus statement. Each milestone should provide a tangible win for the client, even if you haven't yet solved the complete problem.
Each milestone should be clearly defined and provide measurable value. If your process requires more than five steps, you've probably made the problem too complex and need to identify a sub-problem within your main problem to focus on first.
Using the digital campaign triage example, the milestones create a clear progression of wins. First, the agency must find out why the client's account was blocked. Many clients have been struggling with this for months without answers. When the agency can identify the reason within twenty-four hours, that becomes the first win. At least the client knows what happened, which eliminates the frustration of uncertainty.
The second milestone involves getting a response from the platform. Since the agency has preferred partner status with Google, it can get responses that individual business owners cannot obtain after repeated attempts. When they secure direct communication from Google, that's the second win because it provides official acknowledgment and direction.
The third milestone focuses on completing the required corrections. The agency handles this proactively and quickly, providing the third win through efficient execution. Finally, when the campaign is restored and back in the client's hands, they've received four distinct wins while solving one big problem.
Implement the Bow Tie Funnel
For service-based businesses, the first thirty days with a client are the most important because it is during this period that they decide whether to become a long-term advocate or someone who speaks negatively about your business.
Traditional sales funnels focus on attraction, engagement, and conversion, but they miss the critical component of what happens after the sale. The bow tie funnel starts with the traditional sales funnel—attract, engage, convert—but accounts for the missing after-sale component with two additional stages: onboarding and expansion.
The narrow point in the middle of the bow tie represents onboarding, which serves as the single entry point where all new clients pass through.
After onboarding, the funnel expands again into retention, expansion, and advocacy. When you solve somebody's initial problem, you make them aware of the next problem they'll face. This creates an opportunity to continue serving clients.
Because you're expert at what you do, you understand every next-step problem they're going to have. Your marketing and sales efforts can position you as the solution for each subsequent challenge, creating what Buzinski calls expansion.
Clients in the expansion phase continue getting wins, and the more wins they receive, the more they become advocates. They provide reviews, referrals, and are willing to pay your rates without complaint. They create a closed loop by referring people like themselves, because we naturally associate with people similar to ourselves. Great clients refer other great clients, making the entire system self-perpetuating and turning your business into a revenue engine.
Other topics discussed include:
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How to Integrate Milestones Into Your Marketing
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How to Name Your Solution for Productizing Your Service
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How to Identify Your Perfect Customer: The P3P Model
Today's advice is provided with insights from Michael Buzinski, a featured guest on the Social Media Marketing Podcast and speaker at Social Media Marketing World.
Watch the full interview on YouTube
10 ChatGPT Image Assets for Marketers
No Photoshop. No Canva. No more hours lost trying to get your visuals just right. ChatGPT's image generation tool has quietly leveled up, and it's about to become your new marketing sidekick.
Our latest video breaks down 10 strategic ways to use ChatGPT's image tool to elevate your content—from Instagram memes to full-blown website redesign concepts.
Now you can create stunning, on-brand images with text overlays, mockups, infographics, social posts, ad creative, and even personalized outreach visuals—without touching a design app. Curious what pro-level visuals look like when you create them? Watch more here.
Gemini Adds Shareable Custom Gems: Gemini has introduced a feature allowing users to share their custom Gems—specialized tools built to streamline tasks—with others. Whether it's a tailored vacation planner, creative story‑partner, or meal planner, these Gems can be shared via the web‑based Gem manager, using permissions so recipients can view or edit as needed. This update makes collaboration easier and helps users spend less time prompting and more time creating. Google
Google Expands Discover With More Content From Instagram and YouTube: Google is rolling out updates to Discover, aimed at making it a more personalized hub for catching up on favorite creators and publishers. Users will start seeing a broader mix of content, including social posts from platforms like X, Instagram, and YouTube Shorts, alongside traditional news articles. A new follow option allows people to subscribe to specific publishers and creators, with dedicated spaces showing their latest content. The changes are designed to make Discover a more useful starting point for exploring the web and staying connected with trusted voices. Google
Reddit Ranks #2 in U.S. Web Traffic: Reddit has become the second most visited website in the United States and third in Canada, based on the latest Semrush traffic data. The platform continues to expand its influence with over 415 million global weekly active users engaging in communities that span nearly every topic imaginable. Semrush
Reddit Introduces 6-Second Engaged Video View Optimization for Advertisers: Unlike traditional 2-second view goals, this new optimization targets users more likely to watch videos to completion or at least six seconds, ensuring deeper engagement. Early testing showed dramatic improvements in completion rates, engagement, and cost efficiency. Advertisers can access the new option in Ads Manager within Video Views campaigns, choosing between Lowest Cost and Cost Cap bidding strategies to better align spend with performance goals. Reddit
Threads Opens DMs to All Users: Threads is expanding its direct messaging capabilities by allowing users to receive DM requests from anyone on the app. This update introduces a new setting to activate open message requests, along with a dedicated inbox to manage them. The move marks a shift from Threads' initial policy, which restricted DMs to mutual followers over 18. As private messaging becomes more central to user interaction on social platforms, Threads is adapting to facilitate broader personal and professional connections. Social Media Today
YouTube Rolls Out Collaborations, A/B Title Testing, and New Creative Tools: YouTube announced a series of creator-focused updates, including a new Collaborations feature that lets creators tag and showcase up to five collaborators per video, increasing visibility across multiple audiences. Title A/B testing is being expanded, allowing creators to test different titles and thumbnails to optimize viewer engagement. Shorts are also gaining AI and image stickers for more creative flexibility, while vertical livestreams now support customizable live sticker polls. YouTube
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Did You Know?
The earliest watch recognized by horologists—the Pomander Watch of 1505—was made by Peter Henlein, a German locksmith, and is still functional over five centuries later.
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