Today's Guide to the Marketing Jungle from Social Media Examiner...
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We're halfway through the week, Alluser, how's your marketing strategy holding up? Today's tips and insights will help you fine-tune your approach.
In today's edition:
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Tracking attribution in Meta ads
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A new perspective on Instagram Reels
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3 ways to use AI for social media content research and production
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🗞️ Industry news from Instagram, TikTok, and more
Think You Understand Meta Ads Attribution?
Meta's attribution settings might look straightforward, but there's a good chance you're misreading your results—and missing critical insights in the process.
If you've ever wondered why Meta's numbers don't match your backend reporting or felt unsure whether to trust a conversion that didn't even come from a click, this breakdown is for you.
Jon Loomer just dropped a complete guide that dives way deeper than the usual "7-day click, 1-day view" explanation. He covers the hidden details that trip up even experienced advertisers: the nuances of cross-device tracking, why Meta might be crediting any click (even if it's not to your site), how view-through conversions really work, and why those "engaged-view" numbers might be more meaningful than you think.
Plus, there's a powerful feature you might be overlooking that can show whether your ad actually caused a conversion—or just happened to be there.
Whether you're optimizing for leads, purchases, or remarketing results, this guide can help you stop flying blind. Read more here.
Think Trial Reels are a waste of time? Think again.
In this episode, Shannon dives headfirst into one of Instagram's least-understood features: Trial Reels. You've probably heard people say they've "cracked the code"—and so has she. But it turns out the real secret isn't a one-size-fits-all formula.
She shares what's worked (and flopped) in her tests, how she's using a simple draft-and-duplicate trick to maximize every post, and why not putting pressure on the outcome is exactly the point. If you've been banging your head against the wall wondering why some Reels tank and others suddenly catch fire, this is the real talk you need.
Plus, she gives you a challenge. A dead-simple structure for your next few Reels—and yes, she walks you through real examples that can work for everything from content creators to real estate agents.
You don't need to reinvent the wheel. But you do need to test it like a nerd. Watch more here.
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Using AI-Inspired Social Content to Grow a Loyal Audience
Finding it hard to create enough content to stay consistent on social media? Wondering how AI can help you post with purpose—not just frequency?
Sabrina Ramonov, who grew from zero to 750,000 followers in a year with no paid ads, no budget, and no team say a primary benefit of using AI for social content creation is the ability to scale your teaching and outreach without burning out.
3 Ways to Use AI for Social Media Content Research and Information Gathering
One of the most underrated AI applications is documenting your daily business activities to find post ideas. "I think one of the most underrated ways to use AI is to help you document what it is you're doing every day in your business," Sabrina explains.
This includes:
These interactions can be recorded using AI tools, and then extract key insights and draft social media content based on the discussions.
Ramonov does this every week for her Blotato office hours, during which anyone in the community can join and ask questions.
After the session, she uses a prompt to pull key points around which she can create content.
Extract the three most frustrating challenges people expressed during the call.
This approach transforms routine business interactions into valuable content opportunities. Instead of creating content from scratch, you're using real insights from actual customer conversations as inspiration.
Sabrina also suggests taking your best-performing posts and using AI to analyze the comments for insights. Controversial comments can be a seed for new posts that are coming up," she explains.
This approach ensures your content responds directly to audience interests and questions, creating a virtuous feedback loop.
For beginners, Sabrina recommends analyzing comments on other creators' content in your niche and looking for topics you can discuss based on your personal experiences. Alternatively, you can use Perplexity and set the focus specifically on Reddit to search for the top posts on that topic.
Create and Test Your AI-Generated Content Across Social Media
Once you've gathered insights and research, transform them into engaging social content using a custom GPT trained on your established writing style.
Sabrina recommends posting test content multiple times per day across different platforms to quickly identify what resonates with your audience.
Platforms like TikTok, Twitter/X, and Threads are particularly suitable for frequent posting, as they don't penalize creators for multiple daily posts.
Sabrina, who publishes a lot of short-form video, explains that TikTok is excellent for beginners. TikTok's algorithm first shows your post to two hundred people based on your hashtags and the video's content. If it does well, they show it to 500 more people, and so on.
This incremental exposure allows for rapid feedback on what content resonates.
"So test five different hooks, five different topics, and you'll see very quickly within hours which of those hits and which doesn't," Sabrina advises.
Blotato: An AI-Powered Content Management Solution
Throughout her own journey, Sabrina created a tool called Blotato to solve her own content publishing challenges. This comprehensive solution addresses each stage of the content creation process, from ideation to publication, helping creators maintain consistency without burnout.
The AI-powered social media management tool with a social scheduling aspect and a strong AI writing assistant has evolved to include several powerful features for content creators:
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Content Database: The system stores all your published posts, allowing you to remix or repurpose them easily.
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Multi-Source Content Generation: The system uses sources. You can run YouTube videos, articles, TikTok videos, and podcasts through an AI writing assistant trained on your voice, and it generates drafts for all of those platforms.
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Multi-Platform Scheduling: The tool integrates with nine social media platforms, allowing centralized scheduling.
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AI Image and Video Generation: Sabrina notes that "ninety-eight percent of all social media posts now have an image or video attached," making this feature essential.
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Voice Integration: Blotato connects with Eleven Labs, allowing users to incorporate their own voice or select from hundreds of high-quality stock voices for video content.
Today's advice provided with insights from Sabrina Ramonov, a featured guest on the AI Explored podcast.
Watch the full interview YouTube
Instagram Adds Recaps and Celebrations for Creators: Instagram has rolled out two new features—Recaps and Celebrations—designed to help creators better track their performance and stay motivated. Celebrations mark milestone moments such as reaching 10,000 followers or having a reel go viral, while Recaps provide personalized monthly digests with insights like view counts, follower growth, and tips for improvement. Recaps are being released gradually and will be available through the Professional Dashboard or notifications. The update is part of Instagram's ongoing effort to provide more actionable tools and encouragement for creators. Instagram Creators via Instagram
Meta Introduces Opportunity Score to Guide Campaign Optimization: Meta Ads Manager now features a new Opportunity Score, ranging from 0 to 100, designed to help advertisers quickly assess how closely their campaigns adhere to Meta's performance best practices. The score reflects the implementation of recommendations—such as merging overlapping audiences, enabling Advantage+ placements, fixing delivery issues, and adopting Meta's automated bidding and creative tools—with weighted impact indicating which optimizations could yield the most gains. Advertisers can monitor and improve their score across account, campaign, and creation workflows. While a high Opportunity Score signals strong setup, it doesn't guarantee improved ROAS or outcomes but offers a clear roadmap for potential efficiency gains. Meta
TikTok Empowers Advertisers to Track & Reduce Carbon Emissions: TikTok is now offering advertisers an integrated way to measure the carbon footprint of their campaigns, thanks to a new partnership with Scope3. This collaboration uses TikTok's first-party and campaign data together with Scope3's open-source emissions model—aligned with the Ad Net Zero framework—to deliver transparent, grams-per-thousand-impressions CO₂ equivalent metrics. The platform underscores a three-pronged strategy: increase transparency, enable precise measurement, and support reduction efforts. This initiative is part of TikTok's wider climate roadmap, which includes aiming for carbon neutrality by 2030, committing to 100% renewable electricity, and investing in carbon removal projects. TikTok
Smart+ Boosts Performance with Full‑Funnel AI Automation: TikTok has introduced Smart+, an AI-driven solution now available through Ads Manager, that simultaneously automates targeting, bidding, and creative across various performance objectives. New enhancements include finer account-level targeting, brand safety integrations, better bidding options, and unified support for web and app campaigns. Available formats include Catalog Ads, Web Campaigns, App promotions, and Lead Generation. According to TikTok, 71% of users saw at least a 10% uplift in performance, while Web Campaigns produced a 53% increase in ROAS for purchase-focused objectives. Smart+ also leverages TikTok Symphony to optimize creative assets automatically. All major features are overviewed in the TikTok for Business blog post. TikTok
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