Today's Guide to the Marketing Jungle from Social Media Examiner... | Presented by |  |
It's Kid Inventors' Day, Alluser. We're looking at you Frank Epperson… and your popsicle!
In today's edition:
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🧪 Today's Tip of the Day is for Instagram
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🔮 Should you turn on Facebook Professional Mode?
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💡 Building AI agents the easy way
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⚠️ Content Marketing in 2025: Are You Ready for the Shift?
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TikTok scheduling feature
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Instagram's 2025 focus
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TikTok video editing tool
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AI skills top LinkedIn jobs report
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🗞️ Additional industry news from TikTok, X, and more
Are you looking to improve your reach on Instagram? Wondering how to maximize engagement with your image posts?
When you publish a carousel post, the platform's algorithms have multiple opportunities to generate engagement through different frames within the same post. If the initial image doesn't generate good engagement, Instagram's algorithm will automatically test other frames from your carousel in users' feeds.
This algorithmic behavior creates multiple opportunities for engagement, which can translate into increased reach for your content.
Two Ways to Leverage Carousels to Get More Reach for Instagram Image Posts
For marketers who regularly publish image content on Instagram, there are two primary strategies to maximize reach:
The first and most effective approach is to transform what would have been a single image post into a carousel post by including at least two images. This simple change can significantly impact your content's reach potential through the algorithmic benefits described earlier.
The second strategy applies when posting a single image: adding music to the post. This addition makes your content eligible for the Reels tab, potentially increasing its visibility and reach across the platform.
By implementing these strategies and taking advantage of Instagram's latest features, marketers can optimize their image-based content for maximum reach and engagement on the platform.
Today's tip was inspired by Mari Smith, a featured speaker at Social Media Marketing World.
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Marketers and Entrepreneurs + Facebook Professional Mode in 2025
Are you wondering whether to enable Professional Mode on your Facebook profile? Are you curious about how this feature could enhance your marketing efforts?
Facebook introduced Professional Mode as a solution for entrepreneurs, creators, and solo professionals who have never created a Facebook page or have found their page engagement plateauing.
This feature essentially bridges the gap between personal profiles and business pages, offering many business-oriented features while maintaining the personal nature of your profile.
When using Professional Mode, you can utilize all content types available on regular Facebook pages, including photo posts, background-color posts, and multi-photo layouts, but video content tends to receive better reach and engagement.
Useful Professional Mode Features That Profiles Don't Have
Professional Mode transforms your personal profile by adding several powerful features typically reserved for business pages.
A Professional Dashboard and Metrics: When you enable Professional Mode, you can access a comprehensive professional dashboard that provides detailed metrics about your content performance. This dashboard is the closest thing you'll get to business page analytics while maintaining a personal profile, allowing you to track your content's reach and engagement effectively.
Mari Smith says Professional Mode users often see significant initial growth in reach and engagement. She saw a massive spike in her reach, which slowly tapered off after six months or so, underscoring the importance of consistently monitoring your metrics and adjusting your strategy accordingly.
Public Following: Professional Mode introduces an important distinction between followers and friends. While traditional Facebook profiles limit you to friends, Professional Mode allows unlimited public followers.
You can still post to friends only or specific friends while making professional content public. You can even lock down friend requests entirely, allowing only followers, similar to Mark Zuckerberg's profile setup.
Native Post Scheduling: One significant advantage of Professional Mode is the ability to schedule posts directly from your mobile device. You can schedule multiple posts in advance, allowing you to maintain a consistent posting schedule without being tied to your phone at specific times.
Post Boosting: Professional Mode gives you access to the boost button, enabling you to amplify posts that are performing well organically. If the algorithm and Facebook users show you you've got a great piece of content, why not throw $10 or $20 behind it to get more reach?
Passive Monetization Options: Professional Mode opens up various monetization opportunities, though Smith advises treating these as supplementary income rather than primary revenue streams. You may receive a few dollars occasionally, but don't rely on it as sustainable income.
Before You Make the Switch
First, understand that you can only have Professional Mode on your main account, not any secondary accounts.
Second, be prepared to post consistently and engage with your audience. Professional Mode works best when you maintain regular activity and interaction with your followers.
Finally, remember that you can always switch back to classic mode if Professional Mode doesn't meet your needs.
Today's advice is provided with insights from Mari Smith, a featured guest on the Social Media Marketing Podcast and speaker at Social Media Marketing World 2025.
Creating AI Agents: The Future of Work is Here
Wondering how to use AI agents to enhance your work? Not sure where to start?
In this article, you'll discover examples of how AI agents are already transforming customer service, sales, and operations and learn how to stay ahead of this revolutionary change.
How AI is Changing the Way We Work and Do Business: The Agentic Revolution
AI is democratizing technology access in unprecedented ways. "This revolution is a thousand X what the internet is," Kanungo emphasizes. To illustrate this point, he shares his experience running a mobile app development company while at Deloitte.
"When I went through that process, I'd had to do the UI, the UX, the marketing, the QA testing, all the development, either myself or outsourcing people using Upwork and all these different sites," Kanungo recalls. These projects would typically take months or even a year to complete.
AI has dramatically compressed that timeline. Tasks that once required months can now be accomplished in days or hours at a fraction of the cost.
Kanungo believes that in this new landscape, creativity becomes the critical variable. "In an AI world, when anybody can create content, where anybody can create an image or a video or written content, creativity becomes the variable," he explains.
This shift has profound implications for marketers and entrepreneurs.
What Are AI Agents
AI agents are simply systems that mimic humans. They enable customers or employees to solve problems and take action through natural conversational experiences—all done autonomously.
An agent can be an external customer-facing or internal peer-facing entity that automates existing processes.
This versatility makes AI agents applicable across various business functions, and their capabilities are expanding rapidly. Imagine a time when no human has to touch a CRM. Today, a human has to enter or retrieve information from these systems. AI agents could soon eliminate this friction.
For marketers, these changes present both opportunities and challenges. The democratization of content creation means that standing out will require more than technical proficiency with AI. It will also demand genuine human creativity and innovation.
Marketers should focus on building their "AI muscle" by experimenting with these tools in controlled environments. This hands-on experience helps develop practical skills and provides insight into potential risks and limitations.
AI agents can handle routine tasks, analyze data, and generate initial content drafts, freeing marketers to focus on strategy, creativity, and building authentic connections with their audience.
Get Started with AI Agents
If you're ready to implement AI agents in your business, document your processes and identify repetitive, time-consuming, and rule-based tasks. These make ideal candidates for automation.
Then, set up a sandbox testing environment to test your automation in a controlled setting without impacting your core operations. While this may sound overly technical, it can be as simple as using separate email accounts or CRM instances for testing.
To build an automation, try Lindy.ai, a platform that makes AI agent creation accessible even to non-technical users. The platform offers pre-built integrations with common business tools and "recipes" for standard workflows.
Next, identify a challenge in your work to automate.
Once you've proven the concept, gradually expand to other processes, always maintaining clear governance policies and security measures.
2 Use Case Examples: AI Agents for Email Management
One of Kanungo's workflows involves email management. When an email arrives in his inbox, an AI agent enriches it with additional information about the sender, stores relevant details in his CRM, and creates a response that waits for him in an email drafts folder. While he's not yet comfortable letting the AI send emails autonomously, this workflow significantly reduces his daily email burden.
Another example involves meeting management. The AI agent connects to his calendar, transcribes meetings, summarizes the conversations, and creates draft follow-up emails. These automated workflows free up significant time for higher-value activities.
Today's advice provided with insights from Shawn Kanungo, a featured guest on the AI Explored podcast.
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Content Marketing Strategies for 2025: A Framework for Success
Is your content underperforming? Are you reaching the right people with the right content to grow your leads and sales without constantly creating new content?
How Content Marketing Changed for 2025
Content marketing has evolved far beyond simply publishing blog posts and hoping for the best. As we move into 2025, the landscape has shifted dramatically. The changes in how people search for and consume information create both challenges and opportunities for marketers.
"We're in a very interesting time right now," explains Brian Piper, AI and content marketing strategist and co-author of Epic Content Marketing. "There is less trust from our audiences in different areas, and it's more difficult for your content to be found because there's more content out there. There are more people publishing, more people with blogs and podcasts."
The traditional approach of relying solely on search engine optimization is declining in effectiveness. Younger generations, particularly Gen Z and Gen Alpha, are changing how they search for information. Instead of defaulting to Google, they search on social platforms, use voice search, participate in communities, and leverage AI tools for answers.
This shift in behavior means businesses can no longer simply post content on their websites and expect people to find it. Content needs to be discoverable, including where your audience is actually looking. For instance, many young people now use social media platforms like TikTok and Snapchat to find local businesses and recommendations, rather than traditional search engines.
Additionally, the rise of AI-powered tools like ChatGPT has accelerated the trend toward providing single, comprehensive answers rather than lists of search results. This shift, which began with voice assistants like Alexa, has changed user expectations about how we receive information.
To help marketers navigate this evolving landscape, Piper has developed the IDEAL framework for a successful content marketing strategy.
This systematic approach ensures your content reaches the right audience and drives measurable results, and it all starts with these first two elements.
Identify Your Goals and Audience
The foundation of effective content marketing begins with clearly defining two critical elements: your business objectives and your target audience. "If you don't know where you're going if you don't have a destination in mind, you'll never be able to measure whether or not you're getting there," Piper emphasizes.
Start by establishing specific business objectives. These might include increasing email signups, generating leads, or driving sales. Then, identify a very specific audience who can take actions that will help you reach these goals.
When developing your audience persona, consider the following:
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Their demographic information
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Content consumption habits
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Decision-making criteria for your products or services
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Where they spend time online
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How they search for information
It's important to note that content marketing can indeed lead to sales, but often through an indirect route. Rather than expecting immediate purchases, focus on creating value that builds trust and relationships over time. Your content should guide prospects through the marketing funnel, from awareness to consideration to decision.
Discover Content Opportunities
The next step involves auditing your existing content and identifying new opportunities. This process requires analyzing your current content's performance across all channels using tools like Google Analytics, social media insights, and Google Search Console.
When evaluating content performance, consider metrics that align with your business goals. If you're focused on brand awareness, impressions and page views might be most relevant. For revenue growth, conversion tracking becomes critical.
However, Piper cautions against focusing solely on raw numbers. "Make sure it's strategic. It has to be relevant to your audience. Ideally, it has to be directly related to your goal." Viral content that attracts the wrong audience provides little value for your business.
Today's advice is provided with insights from Brian Piper, a featured guest on the Social Media Marketing Podcast and presenter at Social Media Marketing World.
TikTok Post Scheduling: The Schedule Post feature has been added to the TikTok Studio management tool. Users can now manage all TikTok posting and analytics processes in one place. Source: Social Media Today
Parody Labels on X: The platform announced it will label parody and satire profiles on both accounts and posts to prevent confusion with authentic accounts. Currently, users must apply these labels manually through account settings, though X plans to make them mandatory. Source: @Safety via X
ChatGPT Tasks in Beta: The new beta feature, which allows paid users to ask the AI to schedule reminders or recurring requests, will start rolling out to ChatGPT Plus, Team, and Pro users around the globe this week. Source: TechCrunch
Paid Engagement Packages on Instagram: Meta appears to be testing user interest in paid engagement packages through a survey received by select Instagram users. The survey presents options like paying $150 for 600 followers and 2,000 messages or $1,150 for more followers and comments. The survey likely relates to potential Meta Verified subscription benefits rather than direct engagement purchasing. It suggests Meta could boost paid subscribers' content reach to achieve these engagement levels organically, similar to how paid advertising works, implying Meta has significant control over content visibility and engagement beyond content quality. Source: Social Media Today
Instagram's 2025 Priorities Announced: The head of Instagram shared the platform's two main focuses for the coming year: creativity and connection. Creative tools and new technologies will be enhanced, and original content will be rewarded. Messaging capabilities will be expanded, content consumption will be more interactive, and more connection features will be developed. Source: Adam Mosseri via Threads
Live Video on Substack: The feature is now available to all publishers on their platform who have at least 10 free subscribers in the Substack app. After each livestream, publishers receive a recording and AI-generated clips for sharing across Notes and social media platforms. Source: Substack
TikTok Video Editor Tool Updates: The upgraded tool streamlines video editing for campaign managers by offering features like digital avatars, auto-captions, one-click translations, and AI-generated soundtracks. The tool includes a Commercial Music Library, AI dubbing in 14 languages, and 388 digital avatars to help advertisers create diverse, globally accessible content that combats creative fatigue. Source: TikTok
LinkedIn's 25 Fastest-Growing Jobs: The platform's annual Jobs on the Rise report shows the fastest-growing jobs over the past three years and ranks Artificial Intelligence Engineers and Consultants in the top two spots. Source: LinkedIn
TikTok Readies for Shutdown: The platform plans to shut down its app for users in the United States beginning Sunday, coinciding with a potential federal ban, unless the Supreme Court intervenes to block the legislation. While the law would only restrict new downloads of TikTok from Apple and Google app stores while allowing existing users to continue using the platform temporarily, TikTok's planned shutdown would affect all U.S. users immediately. When users attempt to open the TikTok app after the shutdown, they will encounter a pop-up message directing them to a website containing information about the ban. TikTok will allow users to download their personal data and information before the shutdown takes effect. Source: Reuters
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