Today's Guide to the Marketing Jungle from Social Media Examiner...
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New week, fresh insights, Alluser! Stay sharp with the latest updates on AI, social media marketing, and emerging trends. Here's what you need to know.
In today's edition:
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Instagram DM strategy for growing your email list
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Your captions might be hurting your video engagement
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LinkedIn Updates: Newsfeed Confusion, Collaborative Articles, New Ads, and More
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16 ways to disclose AI content
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🗞️ Industry news from Facebook and Instagram
How to Set Up Instagram DMs for Email Capture
What if you could grow your email list, nurture leads, and drive sales without leaving Instagram?
In this deep-dive conversation, Elizabeth Marberry talks with DM automation expert Heston Roberts about how to cut through Instagram's friction-filled UX to boost your conversion rates with fewer dead-end convos.
You'll also hear practical examples of how smart marketers are collecting emails, increasing visibility, and making their content go further—without burnout or spammy tactics. Hear more here.
Video Caption Strategy
85% of video viewers watch with the sound off, so your captions aren't optional—they're strategic tools.
But, if they're used incorrectly, they can tank your performance just as easily as they can boost it.
This breakdown from Brendan Kane goes beyond the obvious. It reveals when not to use captions, how to craft them to spark curiosity, and subtle placement tricks that drive millions of views. Think caption color, timing, and positioning all adjusted for silent scrollers and sound-off swipers.
If you're already creating short-form video for Instagram, TikTok, or LinkedIn and wondering why the algorithm isn't rewarding you, the right caption strategy might be the growth lever you've been missing. Read more here.
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On this week's Social Media Marketing Talk Show, host Jerry Potter and Judi Fox break down the latest LinkedIn news and what it means for marketers like you.
Collaborative Articles Feature Retired
LinkedIn has officially retired its collaborative articles feature, ending the ability for users to contribute to these industry-focused discussion threads. As of mid-August, users can no longer add, edit, or contribute new content to existing collaborative articles, though the existing content remains accessible for reading and can still appear in search results.
While the feature is no longer accepting new contributions, the existing content represents a valuable resource for content creators looking to repurpose their previous contributions.
LinkedIn strategist Judy Fox recommends that users review their past collaborative article contributions and transform their best responses into standalone posts.
The strategic value of this repurposing approach lies in the original design of collaborative articles, which were structured to elicit expert-level responses to common industry questions. These responses were crafted to demonstrate thought leadership and industry expertise, making them ideal candidates for transformation into educational content.
For businesses whose team members or executives contributed to collaborative articles, this represents an opportunity to extract valuable thought leadership content and present it in new formats. C-suite executives who provided insights on collaborative articles can see those contributions developed into comprehensive posts that showcase their expertise to broader audiences.
The process of repurposing this content involves more than simply copying and pasting previous responses. The most effective approach involves expanding on the original insights, adding current examples or case studies, and structuring the content to stand alone as valuable educational material.
The positioning strategy that made collaborative articles effective—answering questions in ways that demonstrate expertise—remains relevant for current LinkedIn content creation. The question-and-answer format naturally positions the author as knowledgeable and helpful, which aligns with LinkedIn's algorithm objective of helping users learn within their professional domains.
Since the existing collaborative articles remain accessible and searchable, users can still link to their contributions within new posts, creating a bridge between their historical thought leadership and current content strategy. This approach allows content creators to reference their past expertise while developing new perspectives on the same topics.
Thought Leader Event Ads Launch Globally
LinkedIn has introduced thought leader event ads, a new advertising format that combines the trust and authenticity of individual thought leaders with the promotional power of paid advertising. This feature is now available globally within Campaign Manager and represents LinkedIn's response to B2B marketers' increasing demand for authentic, trust-based advertising approaches.
The feature allows businesses to sponsor posts from individual thought leaders or C-suite executives that promote LinkedIn events. Rather than running corporate ads that may feel impersonal, companies can amplify posts from recognized industry experts, essentially borrowing their credibility and established audience relationships.
The psychological principle behind thought leader event ads recognizes that people trust individual humans more readily than they trust corporate brands, especially when it comes to attending events or consuming educational content. When a respected industry expert personally invites their network to an event, it carries significantly more weight than a generic corporate advertisement.
The process requires approval from the thought leader before any promotional campaign can begin, ensuring that individuals maintain control over how their personal brand is used in advertising. This approval mechanism protects both the thought leader's reputation and the advertiser's investment by ensuring authentic alignment between the spokesperson and the promoted content.
For businesses, this advertising format opens new possibilities for event promotion, webinar marketing, and educational content distribution. Companies can identify respected voices in their industry and collaborate with them to create authentic promotional content that reaches broader audiences through paid amplification.
The format works particularly well for promoting off-platform events, whether they're hosted on Zoom, conducted in person, or managed through other event platforms. The combination of personal endorsement and paid reach can significantly increase event attendance and engagement compared to traditional corporate advertising approaches.
From a strategic perspective, thought leader event ads require businesses to think more collaboratively about their marketing efforts. Instead of solely focusing on promoting their own brand voices, successful implementation requires identifying and building relationships with industry thought leaders who can authentically represent their events and educational content.
More Features, Tools, Changes, and Updates Discussed Include:
Watch it on YouTube
16 Ways to Disclose Content Generated or Enhanced by AI
Worried a Written with AI tag will make your content less trustworthy? With the right framing, that disclaimer can actually boost your credibility.
As marketers increasingly turn to AI to brainstorm, draft, or polish content, the next challenge isn't just using the tools; it's owning the collaboration. Today's audience isn't anti-AI; they just want transparency and a human touch. So how do you signal both without sounding robotic or apologetic?
Angie Carel shares several relatable ways to disclose AI's role in your creative process without undermining your expertise. From subtle byline tweaks to confident post openers, these real-world examples strike the balance between tech-savvy and human-led.
Whether you're drafting LinkedIn thought leadership, Instagram carousels, or email newsletters, these ideas help you stay authentic and on-brand. Read more here.
Facebook to Deprecate Metrics in API: Meta will deprecate the impressions and page fans metrics from the Page Insights API starting November 15, 2025, replacing impressions with views to align with insights in the Facebook app and Meta Business Suite. This move follows the full deprecation of classic Facebook Pages and their Insights tab. Developers have a 90-day notice to adapt integrations before API calls for these metrics begin returning errors. Meta
Facebook Updates Professional Dashboard on Web with New Insights: Facebook has refreshed its Professional Dashboard on the web to better support creators with a new home screen, simplified navigation, and improved cross-platform consistency. The update brings key performance insights like earnings and engagement front and center, while tools like Comments Manager now mirror the mobile experience. New metrics—including views over time, view rate, and retention—help creators refine their content strategy. Additional features like data exports and bulk uploads are expected soon. Meta
New Tools for Smoother Edits and Better Reels Placement: The Edits app has rolled out several updates aimed at enhancing video creation and performance analysis. iOS users can now animate with greater precision using keyframe curves, while new safe zones ensure text and elements aren't hidden by interface overlays on Reels. Additional updates include the ability to swipe between Reels in the Insights tab for easier engagement comparison, a Snap to Edge tool for better content alignment, and a detailed export progress view for more transparent rendering feedback. Instagram
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