Today's Guide to the Marketing Jungle from Social Media Examiner...
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The weekend is almost here, Alluser! Here's a recap of the most important insights, trends, and updates from the week. Catch up in minutes and go into next week prepared.

In today's edition:

Meta ads commentary
YouTube subscriber growth insight
LinkedIn frequency recommendations
Customer psychology insights to transform your marketing
10 content creation tools for research, images, video, and audio
Updates for LinkedIn video, ads, and more
Deep research tools: Perplexity vs. ChatGPT
Gemini's memory boost means no more digital amnesia
🗞️ Industry news from Instagram, LinkedIn, TikTok, and more

When Algorithms Know You Too Well: A Marketer's Ad Experience

Mari Smith came across this Audible ad on her phone that had this huge carousel of books - over 120 of them!

What really caught her attention was that about 80% of the books totally matched what she's interested in and wants to learn about.

She pointed out how this really shows how AI-powered ads are getting super smart, using all that data big tech companies collect to show us stuff we're actually interested in. While she found it kind of creepy how well the algorithm seemed to "know" her - almost like it was reading her mind - she had to admit it worked really well.

She wrapped up by asking her followers if they've been seeing more of these eerily on-point ads on Facebook too. Read more here.

The Math Behind Reaching 1k YouTube Subscribers

First off, let's be honest - this isn't happening overnight, and those "get 1K subs in 30 days" stories are pretty rare. The truth is, for most marketers and creators, it's a longer journey. Out of roughly 100 million YouTubers worldwide and just 300,000 have earned that Silver Play Button.

Here's what you need to know: on average, about 1% of your total channel views will convert to subscribers. So, doing the math, you're typically looking at needing around 100,000 total channel views to reach 1,000 subscribers. That's your real target.

The key is having a solid strategy built on four pillars: plan, produce, publish, and promote. You've got to be intentional about every video you put out there. And here's the thing - you need to niche down at first. You might want to make all kinds of different content, but you've got to build your foundation before you can branch out. Read more here.

Stop Guessing: Cracking LinkedIn's Frequency Code

LinkedIn has been clear about this: they prioritize engaging conversations and relevant content over post frequency. The platform rewards quality interactions rather than the quantity of posts.

Michelle J. Raymond says her experience working with clients shows:

Multiple same-day posts typically underperform as they compete for attention
Frequent reposting can diminish the reach of original content
Daily posting only works with an actively engaged audience

The key takeaway? Prioritize quality over quantity. Rather than rushing mediocre content, create fewer but more valuable posts.

So, what's a good posting cadence? For most of us, three posts per week works. Why?

Your posts stay visible for 2-3 days, giving you consistent visibility
It's enough to remain relevant without overwhelming your audience
You can maintain this pace without burning yourself out

Of course, there are exceptions. For example, if you're launching something new, post more. If you're new to publishing content on LinkedIn, start with one post a week and work your way to posting more often. Read more here.

It's Confirmed, Alluser!

After 11 conferences and thousands of glowing testimonials from attendees, Social Media Marketing World is still the #1 place to go to take your marketing to the next level. And being there in person is the best way to attend.

Why? Because in addition to discovering the latest marketing strategies, you'll also make valuable connections with other marketers on a similar journey. These connections can't be found anywhere else.

"Not only did the conference speakers have amazing sessions that taught me new ways to do my business... But the CONNECTIONS I made were essential," said attendee Katie Brinkley.

Right now you can save $500 on your All-Access ticket. We'll see you in San Diego March 30-April 1.

Yes, I want my All-Access ticket.

Using Neuro-Linguistic Programming for More Influence and Sales

Marketers need more than great copy to capture attention—they need messaging that connects on a psychological level. That's where neuro-linguistic programming (NLP) comes in.

What Is Neuro-Linguistic Programming (NLP)

Neuro-linguistic programming consists of three core elements that work together to influence how people process and respond to information:

Neuro refers to how we process information in our brains.
Linguistics focuses on language and how we use it, both in communication with others and in our internal dialog.
Programming relates to habits and patterns.

What Neuro-Linguistic Programming (NLP) Isn't

One common misconception about NLP is that it's a form of mind control or manipulation. While NLP provides tools for influence, it's ultimately about improving communication and understanding how people make decisions. Just like any tool, it can be used ethically or unethically.

Neuro-Linguistic Programming (NLP) for Marketing: Some Basics

The foundation of an effective communication strategy is rapport.

"If you don't have rapport, it's very hard to sell to somebody," explains Rauch. "We all know what it's like to look at our email every morning and have 18 emails from somebody saying, 'I went to your social media and checked it out, and you really suck at social media, and you should totally hire me.'"

This approach immediately fails because the sender has zero rapport with you and doesn't have permission to critique your business. They showed up in your inbox without establishing whether you even want help with your social media or if they're the person you'd be interested in getting help from.

Understanding your customers' motivational traits helps you build rapport by communicating in a way that draws them in and makes them feel comfortable. Here are two traits to consider when developing your marketing messages.

Motivational Traits

Options vs. Procedures
Some people prefer flexibility, and some prefer structure. Options-oriented individuals want to know that they can achieve their goals with flexibility, while procedures-oriented people prefer clear, structured paths to success.

When Rausch launched her Sales Maven Society group coaching program, she initially structured it with a rigid monthly progression: specific content was unlocked each month in a predetermined order.

While this appealed to procedures-oriented members, options-oriented members felt constrained. "The options people were like, 'It's way too limiting. I want to watch month three now, and I want to watch month nine next,'" she explains.

By adapting the program to offer both a recommended structure and the flexibility to access content in any order, she successfully broadened her program's appeal to both types of learners.

Story vs. Highlights: A Context-Dependent Approach
This trait relates to how people prefer to consume information and goes hand-in-hand with whether someone is an options or procedures person.

Options people tend to prefer easily identifiable facts that make it super easy for them to make a decision. Meanwhile, your procedures people will typically love a well-told story because it has a process: a beginning, middle, and end.

Despite these varying preferences, the story remains powerful in specific contexts. For example, in contexts where people are there to learn, story is the language of the brain.

Pro Tip: To appeal to both types of people, format your story in a somewhat scannable way. Use more paragraphs than usual, add bullet points and bold text, and consider white space.

Strategic Word Choices

Understanding motivational traits is just the first step. The real power comes from implementing these insights through careful language choices in your marketing communications.

"Most of your competitors are using the same words constantly," Rausch explains. "If you want your content to read differently and elicit a different reaction, you need to change some of the words."

Here are two keyword replacements that will transform the effectiveness of your marketing messages.

Replace "If" With "When"
The word "if" is deeply embedded in marketing language, but Rausch suggests it may undermine your message's effectiveness. "'If' essentially says to someone, 'Slow down. Think about it. Are you sure this meets your criteria?'" she explains. This creates a natural pause in the reader's mind and can interrupt their momentum toward taking action.

Instead, Rausch recommends using "when" to create forward momentum. This simple switch transforms your message from hypothetical to inevitable:

Traditional approach: "If you're struggling with this, here's this offer for you."
Enhanced approach: "When you're struggling, when you're ready for a change"

This subtle shift in language helps readers envision themselves taking action rather than questioning whether they should.

Move from "Can" to "Will"
The word "can" implies uncertainty and suggests that something might help but might not. It's a word that leaves room for doubt.

By replacing "can" statements with "will" statements, you'll convey certainty and authority:

Weak: "This can help you improve your marketing."
Strong: "This will transform your marketing results."

The goal of these language adjustments isn't just to sound more authoritative - it's to create genuine confidence in you and your audience, so you should only use "will" statements when you're confident in the outcomes you can deliver.

Today's advice provided with insights from Nikki Rausch, a featured guest on the Social Media Marketing Podcast and speaker at Social Media Marketing World.

Watch the full interview on YouTube

Top AI Tools for Creators for 2025

Are you a content creator or marketer looking to improve your content? Wondering how AI can help you produce high-quality content?

Not everyone needs to integrate AI-powered tools into their content creation. However, AI tools expert Matt Wolfe says leveraging AI tools is no longer optional for businesses focused on content creation.

"If you're a business owner and content is your business, and you're looking for the most efficient way to get high-quality content out into the world, using AI is a must," Wolfe explains. "There's really no more efficient way to create content than to leverage some of these tools out there that are really kind of a shortcut to creating really, really high-quality content."

Wolfe's expertise comes from firsthand experience. Thanks to strategic AI implementation, he runs a successful YouTube channel, curates AI tools on his Future Tools website, and maintains a consistent presence across multiple social media platforms. He accomplishes what would typically require a team of 20 people with just two team members.

To maximize your efficiency and content output quality similarly, Matt reveiwed the following AI content creation tools for us.

Research Tools

Perplexity is like a ChatGPT and Google search hybrid, offering deeper insights than traditional search engines. What sets Perplexity apart is its depth of analysis. While ChatGPT's search feature provides surface-level results with summaries, Perplexity delivers comprehensive research by analyzing multiple sources and synthesizing the information into detailed summaries.

Google's Gemini Deep Research takes research to another level, analyzing hundreds of websites simultaneously. The integration with Google Drive allows you to easily save and cite the research results, making it particularly valuable for content creators developing in-depth educational or analytical content.

Image Generation Tools

Leonardo incorporates multiple models, including Flux for photorealistic images and its proprietary Phoenix model. It excels at producing images that include text and offers features like AI upscaling capabilities, which can add details and textures to images.

One of Leonardo's most innovative features is its Flow State Mode. This unique capability allows users to begin with basic prompts and receive an infinite scroll of varied images. Open a generated image, then click on the "More Like This" button to generate variations based on your selected image, allowing you to refine your results progressively. You can also navigate backward through your exploration history if you want to pursue a different creative direction. Wolfe says this feature has become his primary method for creating YouTube thumbnails.

Editor's Note: Matt Wolfe is an advisor to Leonardo.

Ideogram is another helpful platform for projects requiring text integration in images. It delivers usable images with text eight out of ten times, compared to ChatGPT and other tools that will miss eight out of ten times, sometimes ten out of ten.

Video Generation Tools

While Google's Veo2, Sora, and Luma Ray 2 excel at creating short clips of 5-10 seconds, we're still far from AI generating complete, high-quality, long-form videos. The primary limitation remains computational power and associated costs. However, current capabilities are already proving valuable for content creators for typical B-roll needs, which rarely exceed 3-5 seconds in professional content.

Audio Tools

NotebookLM's standout feature is its ability to generate natural-sounding podcast-style conversations between two AI hosts who talk about the information provided. A recent feature addition allows you to interact with these generated discussions by pressing a button to interrupt the conversation, similar to calling into a radio show. When interrupted, the AI hosts will acknowledge you by name (e.g., "Hey Matt, what's up?"), listen to the question, and then continue their discussion addressing the new topic. The generated content is downloadable, allowing you to save the podcasts for various purposes.

ElevenLabs' core functionality allows you to train your own voice in the system. This feature is handy for correcting a misspoken word in a video. The platform includes a voice marketplace where you can access voices trained by other people. It also features a sound effects generator that eliminates the need for stock sound effects websites. Looking ahead, ElevenLabs is planning to add music-generation capabilities to its platform.

Suno offers two primary approaches to creating music. You can input your own lyrics and have Suno generate a complete song, adding background music, drums, guitars, and other instrumental elements to accompany the provided lyrics. Alternatively, you can simply give a prompt and let Suno create an entirely original song. The platform also includes a "no lyrics" option if you need background music for videos.

Today's advice provided with insights from Matt Wolfe, a featured guest on the AI Explored podcast and speaker at Social Media Marketing World.

Watch the full interview on YouTube

Did You Get Your Ticket Yet, Alluser?

Social Media Marketing World is the best way to lock in your marketing strategy for 2025. With an All-Access or Virtual ticket, you get 365 days of marketing training from industry experts.

If you attend in person, you may just meet your next big client, business partner, employee, or new marketing friends.

Don't wait! The clock is ticking. The conference is only 5 weeks away!

Grab your All-Access or Virtual ticket today!

Discover LinkedIn's new ad attribution tools, Microsoft Ads' LinkedIn targeting, and potential cost savings. Plus, Q2 FY25 growth (9% more members, 37% more comments), video updates, AI trends, and Top Voice badge expirations.

Watch it on YouTube

Deep Research: Perplexity vs. ChatGPT-Pro

Perplexity Deep Research was released, and Nicole Leffer broke her rule about commenting on newly released tools to share some interesting findings. She put four prompts she'd developed in ChatGPT-Pro Deep Research into Perplexity Deep Research to gauge the results.

She found the tool helpful (and fast) but discovered it's not yet as good as ChatGPT-Pro.

For example, when she asked Perplexity to "tell me about Nicole Leffer's perspective on AI," she found approximately 30% of the results were hallucinations. One citing said she "...predicts rise of AI agent swarms where specialized models collaborate autonomously on complex tasks like campaign orchestration and real-time performance optimization."

Leffer confirmed she "...most definitely have never in my life used the term 'agent swarms' nor said anything in this sentence." Read more here.

Gemini Advanced Gets a Memory Upgrade: AI Now Remembers Your Past Chats

Google's adding a pretty cool upgrade to Gemini Advanced - it can now remember your previous chats and bring them up in new conversations. Think of it like talking to a friend who actually remembers what you discussed last time!

This means you won't have to keep starting over or dig through old conversations to find what you talked about before. If you're working on an ongoing project or having a longer discussion, the conversation will flow more naturally now.

Don't worry about privacy though - you're still in charge. You can check out all your past conversations in the My Activity settings, delete anything you want, or set up how long you'd like Gemini to keep your chat history.

Right now, this memory feature is only available if you're subscribed to Gemini Advanced through the Google One AI Premium Plan, and it only works in English. Google plans to roll the feature out in other languages soon and make it available for Google Workspace users in the next few weeks. Read more here

Facebook Live Video Storage Policy Updates: Starting February 19th, 2025, new live broadcasts will only be available for replay, download, or sharing for 30 days before being automatically removed from the platform. All live videos older than 30 days will be deleted from Facebook in waves over the coming months. Users will receive email and in-app notifications before their archival live videos are deleted, giving them 90 days to take action. Facebook is introducing new tools for users to download individual videos, perform bulk downloads, or transfer videos to cloud storage providers like Dropbox or Google Drive. Users can convert segments of their live videos into reels to keep them on their profile beyond the 30-day limit. Those needing additional time can postpone the deletion for six months by following the notification prompts. Source: Meta

Facebook Page Targeting Notification Error: Meta has acknowledged that some Facebook page managers received an erroneous alert asking them to confirm their Pages were not targeting children under 13 years old. The alert included a process for Page managers to explicitly confirm their content was not aimed at minors, which appeared to be part of an enforcement strategy to protect young users on the platform. Meta issued a statement to SMT confirming this was a technical error, stating, "We are aware of this bug and have fixed it. We are testing notifications to ensure pages are following our Terms of Use, which prohibit people under the age of 13 from using Facebook. In this case, these notifications were sent incorrectly." Source: Social Media Today

Instagram DM Updates: The message translation feature allows users to translate messages directly within DMs by holding down on a message and tapping "Translate," displaying the translation below the original text. Users can now share 30-second song previews from Instagram's audio library through a new music sticker feature in the chat's sticker tray. A new scheduling feature enables users to schedule messages for future delivery by pressing and holding the send button and selecting a specific date and time. Users can now pin up to three specific messages, images, memes, or Reels to the top of any individual or group chat. Users can generate and share personalized QR codes for group chats by accessing the group name at the top of the chat and selecting the QR code option from the invite link menu. Source: Instagram

Instagram Testimonial Partnership Ads: The feature allows creators to earn money by writing endorsements in the comments section of brands' social media posts and advertisements. These endorsements can appear on both Feed posts and Reels, with comments limited to 125 characters. Creators must submit their testimonials to brands for approval before they can be attached to specific ads. The financial arrangements, including pricing, are negotiated directly between brands and creators outside Meta's platform. Approved testimonials are pinned to the top of the post's comments section for increased visibility. Creators can monitor their testimonials and other Partnership Ads through their Creator Settings, with the ability to remove their content if needed. While these are paid endorsements rather than organic reviews, creators must consider their reputation when recommending products, as poor choices could result in lost follower trust. Source: TechCrunch

Instagram Comment Downvote Button: The platform is testing a new button that lets users privately indicate their discomfort with specific comments. The test feature does not display a dislike count, and users' interactions with the button remain anonymous. Source: @Mosseri via Threads

Gemini Chat History Feature: The new Gemini Advanced function lets the AI reference past conversations in its responses. This feature eliminates the need to restart conversations or search through previous threads, allowing users to continue ongoing projects and discussions seamlessly. Users maintain control over their data storage, with options to review, delete, or set retention periods for chat history through My Activity settings. The feature is currently rolling out to Gemini Advanced subscribers with Google One AI Premium Plan in English, with plans to expand to additional languages and Google Workspace customers in the coming weeks. Source: Google

Google Removes Gemini AI Assistant From its Main iOS App: The change requires users to download a separate Gemini app instead. The stand-alone Gemini app offers features like voice conversations, integration with Google services (Search, YouTube, Maps, Gmail), trip planning, AI summaries, and image creation. The Gemini app includes access to the paid Google One AI Premium plan through in-app purchases. Source: TechCrunch

Google Performance Max Updates: Google Ads is introducing new AI-powered creative capabilities to help advertisers generate more engaging visual content. Using Imagen 3, advertisers can generate images containing adult people across Performance Max, Demand Gen, Display, and Apps campaigns. All AI-generated images are tagged with SynthID. New asset-audience recommendations show which visual themes resonate with target audiences, with AI-generated image suggestions coming in the next few weeks. A beta test for retail campaigns allows a comparison of campaigns with and without creative assets, including AI-generated content. Interested advertisers should contact their Google account team. Source: Google

LinkedIn Attribution Updates: LinkedIn has updated its Conversions API, allowing marketers to optimize for qualified leads that meet their marketing or sales-qualified criteria (MQLs or SQLs). The platform is testing a new Revenue Attribution Report feature that lets advertisers see how specific customer campaign interactions contribute to business revenue. Source: LinkedIn

OpenAI's User Growth: The company's chief operating officer, Brad Lightcap, says it logged 400m weekly active users as of February. Source: CNBC

Paywalls Coming to Reddit: The platform's CEO revealed the platform is developing a paid subreddit feature that will allow content creators to make posts that only paying members can access. The company did not provide specific timing details for when the paid subreddit feature would be released. Source: Reddit

TikTok Returns to US App Stores: The short-form video app has returned to Apple and Android app stores. Source: TikTok

New TikTok Ads: TikTok is launching Automotive Ads, a catalog-based advertising solution for vehicle promotions, offering two formats. The Video + Product Card combines video with product recommendations. The Multi-link Carousel Card is an image-based catalog that displays with unique URLs. Two ad types are available: Inventory Ads for dealers to promote specific VINs and Model Ads for manufacturers to showcase models and trims. Key features include automated creative generation, vehicle matching based on user intent, and in-app inventory browsing. Source: TikTok

TikTok Live-Stream Shopping Expansion: The platform is expanding its shopping feature into new markets, including Italy, Germany, France, Japan, and Brazil, following its recent launch in Mexico. Source: Social Media Today

X Raises Price of Premium+ Subscription Plan: The pricing structure appears inconsistent across X's platform, with different prices showing up at various stages of the subscription process - the reporter noted variations including $39.83 monthly, $477.95 annually, $395 annually, and $48.40 monthly. Source: TechCrunch

X Blocks Signal URLs: X is currently blocking Signal.me, a URL shortener used by the Signal messaging app that allows users to share direct contact links. The blocking affects multiple features including direct messages, public posts, and profile pages, and was initially reported by Disruptionist. Users who attempt to share Signal links on X receive error messages, including "Something went wrong" for posts and "This request looks like it might be automated" for direct messages. TechCrunch has independently verified these blocks through testing. Source: TechCrunch

xAI Grok-3 Launches: The new model is being made available immediately to Premium+ subscribers on X, while a new subscription tier called SuperGrok is being introduced for users accessing the chatbot through the mobile app and the web. The release includes a new feature called DeepSearch, which is described as a reasoning-based chatbot that can explain its thought process when answering queries. It has capabilities for research, brainstorming, and data analysis. Source: Reuters

YouTube Voice Reply for Comments: YouTube is expanding access to its new voice reply feature, allowing more creators in the United States to respond to comments using their voice. Creators in the test group can access this feature through the YouTube app by finding a comment they want to respond to, tapping reply, and then tapping the Soundwave icon to record their voice response. Source: YouTube

YouTube Shorts Promotion Tool: The platform announced a promote button for Shorts, which will be available on both the Shorts Tab and the short shelf on the Home tab for desktop users. The promote feature offers creators a streamlined ad purchasing experience directly in Studio, eliminating the need to navigate complex campaign settings in Google Ads. Promoted videos will automatically be displayed to viewers who are more likely to engage with the promoting channel. Source: YouTube

Did You Know?

There is a second Amazon River underneath the one we all know. The Hamza River is a few miles underground, mirrors the Amazon in length, is up to four times wider, and flows through porous sedimentary rock.

Michael Stelzner, Founder and CEO

P.S. Add michael@socialmediaexaminer.com into your contacts list. Use Gmail? Go here to add us as a contact.

We publish updates with links for our new posts and content from partners. Your information: Email: tukangpostoemel@gmail.com Opted in on: 2021-09-06 17:20:47 UTC.

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