Today's Guide to the Marketing Jungle from Social Media Examiner...
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Mondays can feel overwhelming, Alluser, but don't worry… we've got your social media marketing and AI updates covered. Here's a quick rundown to help you start next week strong.
In today's edition:
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Should you override Meta's ad settings?
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What to do about Facebook's latest video change
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Instagram Updates: Algorithm insights, Reels, Edits App, and more
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AI: When to use it, when not to
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🗞️ Industry news from LinkedIn, Substack, and more
7 Reasons to Override the Meta Ads Default Settings
Meta's algorithm has gotten pretty smart, so you don't need to micromanage things like you used to. For example, you don't usually need separate ad sets for different audiences anymore because Meta figures out who to target automatically.
However, there are some specific times when you might want to override the defaults.
Jon Loomer explains when you should stick with Meta's default ad settings and when you might want to change them up. Like when you're running free lead magnets, you might want shorter attribution windows.
He's got a comprehensive guide to walk you through it all. Read more here.
How to Save Your Facebook Lives
In simple terms, here's what's happening with Facebook Live videos on Facebook pages and personal profiles.
Starting February 19th, new live broadcasts can be replayed, downloaded or shared from Facebook Pages or profiles for 30 days. After that, they'll be automatically removed!
What about your older lives? Anything from from before February 19th will also be removed, but Facebook will warn you first.
Why is Facebook doing this? They say most people only watch live videos in the first few weeks anyway, plus storing all these videos is expensive—especially since they're spending big on AI this year.
What can you do about it?
Mari Smith has five actions you can take today, including asking Facebook for more time so you can safeguard your videos. Read more here.
Were You One of the Lucky Ones, Alluser?
Early last year, thousands of smart marketers descended on San Diego with one purpose in mind… to give their marketing a special boost you can't find anywhere else.
"This was my first time at Social Media Marketing World, and it exceeded every expectation I had. The value of the sessions and networking experiences cannot be overstated," said Maddie Young.
"OMG, what a conference that was! This was beyond anything I was expecting. I'm already having Social Media Marketing World withdrawals 😂," said Rehema A.
Whether you are trying to figure out how to get more reach, exposure, and sales—or you're trying to understand how AI tools can help you become a better marketer—this is the place you wanna be.
Don't be left behind. Transformation happens when you attend Social Media Marketing World—March 30 - April 1.
I'm ready for something more.
Discover Instagram's Testimonial Partnership Ads, newly acknowledged algorithm ranking signals, and Reels metrics. Plus, explore DM enhancements, the downvote button for comments, and more.
Watch it on YouTube TOGETHER WITH MUTUALMARKETS
Is Boring Creative Stifling Your Ads?
The average buyer sees 10,000 ads every day. So, how can you stand out?
Brands of all sizes are boosting CTR and ROI by featuring top-tier TV shows in campaigns with MutualMarkets.
Here's why it works:
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Emotion: You connect with fans' deep passion for a show.
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Iconic: Recognizable logos and characters differentiate your creative.
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Authentic: The right partner makes the integration natural.
See what TV shows our AI recommends for you.
The Smart Person's Guide to AI: When to Use It, When to Lose It
Here's the thing about using AI smartly: you've got to be comfortable with some contradictions.
It can totally change how you work, but you still need to question what it tells you. It's super powerful but can mess up in weird ways. For some jobs, it's amazing; for others, it could actually make things worse.
Knowing when it can help or hinder is the key.
Ethan Mollick outlined 15 times you should use AI in your work and then added 5 times you shouldn't. Read more here.
OpenAI Operator Expansion: OpenAI announced on Friday that it is expanding access to Operator, its AI agent tool, to ChatGPT Pro subscribers in multiple countries, including Australia, Brazil, Canada, India, Japan, Singapore, South Korea, and the UK can perform tasks like booking tickets, making restaurant reservations, filing expense reports, and shopping on e-commerce websites. Source: @OpenAI via X
LinkedIn Newsletter Metrics: Some users are reporting the addition of two newsletter metrics to help gauge the performance of each edition: Email Sends (the number of subscribers who received an email notification for an article) and Email Open Rate (the percentage of subscribers who opened the email for an article.) Source: Lindsey Gamble via LinkedIn
Meta Community Notes: The company created a mini-site to explain how the feature will work and how users can sign up to contribute community notes. Source: Meta
Video Uploads via Mobile on Substack: The platform announced that video posts can now be published directly through their mobile app, enabling creators to share videos and monetize content from their phones. Videos are delivered to subscribers through email and app notifications, maintaining a direct connection with audiences. The publishing process involves tapping the + icon, selecting Video, choosing a file up to 20GB, adding a title and description, setting subscriber notification and paywall preferences, and publishing. Substack is developing additional features, including trimming and editing tools, free preview options, enhanced analytics, and improved playback controls. Source: Substack
Did You Know?
Haribo green gummy bears are strawberry flavored.
Michael Stelzner, Founder and CEO
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