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RIP Expanded Text Ads

WordStream
 
 

Expanded Text Ads Are Over. Here's What It Means

 

When Google Ads launched expanded text ads (ETAs) in 2016, it was the most exciting change in its (then) 15-year history. Fast forward to 2021, and Google has just announced it will be sunsetting them.

While no one is excited about this change, advertisers have varying levels of discontent and concern. So this week, to help you make sense of it all, we’re sharing with you:

  • When and how Google is sunsetting expanded text ads.
  • What you should (and shouldn't) be concerned about.
  • What you can do to stay successful with your paid search strategy.

You have time before ETAs are gone, but you need to make the most of it. Read on to find out how!

 
KEEP READING
 
 
 
 
 
 

Free Google Ads Grader

 

Google Ads can be hard. Find out how you compare to your competitors & get actionable tips to improve!

 
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PPC Reporting Guide: How to Learn, Inform, & Impress With Your Data

 

READ THE FULL POST >>

 

What Does Google FLoC Mean for Advertisers? 7 FAQs Answered

 

READ THE FULL POST >>

 

20 Fall Marketing & Advertising Ideas to Spice Up Your Season

 

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