Loyal customers are key to your business' long-term success. Learn what customer loyalty is, how to increase it, and how to measure it — with 12 real-life examples from the world's best-known brands.

This newsletter was hand-curated while listening to Paulette by Balla Et Ses Balladins. Service Blog October 25, 2021 Hi there, Catch up on your prescribed dosage of customer service with this week's latest and greatest content on the Service Blog.    Enjoy, Flori Needle HubSpot Service Blog Customer Loyalty: The Ultimate Guide Customer loyalty is critical for your business' success. It costs five times more to acquire new customers than it does to retain current customers. And existing customers are 50% more likely to try a new product of yours, as well as spend 31% more than new customers. Whether or not you currently have a loyalty program that encourages your customers to return and conduct more business with you, the above statistics clearly show the importance and impact of a successful customer loyalty program. In this guide, you'll discover everything you need to know about customer loyalty. Read More The Ultimate Guide to Customer Engagement in 2021 When improving customer relations, we typically think about service and support rather than customer engagement. However, this goes beyond high-quality customer service. Delighting customers and encouraging them to spend more money with your brand isn't enough. In fact, this could make them feel transactional and less meaningful to your company. Instead, you need to improve the customer experience to strengthen their loyalty to your brand through customer engagement. It needs to be clear that you value your relationship with your buyers and not just the money they spend. That's why you need to consistently engage with customers and demonstrate your dedication to their needs. In this post, we'll discuss everything you need to know about customer engagement, including industry examples, software, tools, and how it can enhance customer relations in your organization. Read More The Definitive Guide to Escalation Management Keeping your customers happy and offering them the best experience possible is vital to building a growing business. This means your customer service team should address every issue brought to their attention and try to resolve cases during the first interaction. In reality, this won't always be possible as some cases will require your team to work on the issue for an extended period of time. That's where escalation management comes in and provides a set of tips and procedures your team can use to navigate tricky customer conversations, especially when breaking news that could potentially upset customers. In this post, we're going to discuss the fundamentals of escalation management and how it's used in customer service. Then, we'll provide some helpful tips your team can consider when diffusing friction in customer service situations. Read More How To Create a Business Continuity Plan For Crisis Management [+ Template]. When a business crisis occurs, the last thing you want to do is panic. The second-to-last thing you want to do is be unprepared. Crises typically arise without warning. While you shouldn't start every day expecting the worst, you should be relatively prepared for anything to happen. A business crisis can cost your company a lot of money and ruin your reputation if you aren't proactively prepared to handle one. Customers aren't very forgiving, especially when a crisis is influenced by accidents within the company or other preventable mistakes. If you want your company to be able to maintain its business continuity in the face of a crisis, then you'll need to come up with a plan to uphold its essential functions. In this post, we'll explain what business continuity is, give examples of scenarios that would require a business continuity plan, and provide a template that you can use to create a well-rounded program for your business. Read More 10 Types of Customer Service Teams [+Which Is Right for You] When you think of customer service, you might think of call centers and service representatives who answer phone calls, emails, and chats. And while that is a large component of the industry, it's not the only type of customer service team in an organization. Besides customer support, there are teams in professional services that handle higher-tier customers as well. In this post, we'll go over some of the other types of customer service teams and what they do. Read More Ask a Customer Service Expert! Every week, we ask HubSpot's support team to answer questions about customer service. Have something you want to ask? Submit it below! What is the customer lifecycle? "The customer lifecycle refers to the process of prospects becoming aware of a product, making a purchase from a brand, and ideally becoming a company's longtime customer. The process is made up of five stages: reach, acquisition, conversion, retention, and loyalty." Ask a Question Swetha Amaresan Head of Product, Tidio HubSpot, 25 1st St., Cambridge, MA 02141, USA, 888-482-7768 Unsubscribe Manage preferences Update language | Cambiar el idioma | Changer la langue | Sprache ändern | Altere o idioma | 受信言語を更新する