7 Ways to Combat Rising Facebook Costs Due to iOS Updates

Keep your CPMs in check!

7 Ways to Combat Rising Facebook CPMs Due to iOS Updates   As we knew it would, the Apple iOS privacy updates have created many new challenges for Facebook advertisers. Something we’re hearing a lot about lately is rising costs, particularly CPMs (cost per thousand impressions). But fear not! This week’s post is a battle plan to combat rising CPMs in your account. You’ll learn: The link between iOS privacy and higher Facebook ad costs. Seven ways to keep your CPMs in check now. Tips for lowering your other Facebook ad costs, too. Facebook ads are still very much worth the investment—that is, with the right strategies in place. Read on to find out what they are!   KEEP READING

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