Catch up on your prescribed dosage of customer service with this week's latest and greatest content on the Service Blog.
Enjoy,
Flori Needle
HubSpot Service Blog
How to Write Thank You Letters to Your Customers to Show Them You Care (+ Examples)
When I received gifts as a child, my mom taught me to write and mail thank you letters the next day. This stuck with me throughout my career because of her reasoning for this simple gesture: "Even if you thank them in the moment," she explained, "an additional note expressing gratitude shows people how much you care and appreciate their time and generosity." A similar sentiment should be adopted for thanking your customers. You're probably thinking "I can't send every customer a thank you card after every purchase!" But you don't have to, there are several opportunities to incorporate thank you notes into your customer success strategy. In this blog post, we'll teach you how to show appreciation by sending a customer a thank you letter that will be sure to delight them (and make my mom proud.)
When potential customers are researching you online, they're getting to know you through the content on your website. So understandably, many of them might be skeptical or hesitant to trust you right away. To prove the value of what you have to offer, why not let your happy customers do the talking? To generate these glowing testimonials, you need to know who your happy, successful customers are — and that's where collecting and analyzing customer feedback comes in. Once you've found those customers and collected their reviews, it's time to turn that enthusiasm into effective, affordable marketing materials. Read on for a closer look at what makes a great testimonial.
Why Business Infrastructure Is the Key to a Great Customer Experience
Customer retention is an undeniably critical component of long-term success. For instance, it's 5-25X more expensive to acquire a new customer than it is to retain an existing customer. So if you don't focus on having high customer retention, you're constantly wasting time and money seeking out new prospects. Additionally, customer retention can greatly impact business revenue. In fact, a mere 5% increase in customer retention can increase company revenue by 25-95%. All of which is to say: Customer experience matters. And chaotic growth, high employee turnover rates, or a poor customer support experience can all contribute to negative customer retention. Fortunately, there is a way to mitigate these risks and ensure your business grows effectively and sustainably. That solution? Business infrastructure. In this article, you'll learn what business infrastructure is, how to start building it, and what it looks like. Let's dive in.
Finding a job can be difficult when your lifestyle doesn't permit you to go into an office. Perhaps you need to be a stay-at-home parent, or you dream of being a digital nomad, or your ideal job happens to be halfway across the country — or the world — from you. Whatever the case may be, your current situation may call for you to look into remote jobs. You may be surprised by the sheer number of positions available for remote employees, especially in customer service. However, you may be wondering if you have what it takes to handle a remote customer service position. In this post, discover if remote service is right for you, the different types of positions available, and companies that often offer them. You may be surprised by the sheer number of positions there are for remote employees. However, before diving in headfirst, you may wonder if you have what it takes to handle a remote customer service position.
10 Customer Retention Metrics & How to Measure Them
What's the key ingredient for growing your B2B business without needing to acquire new customers? Customer retention. To make data-driven decisions, it's important to track customer retention metrics and analyze trends and patterns. Read on to learn how to measure customer retention, which metrics to track, how to calculate them, and why they're important to your customer success strategy.
Every week, we ask HubSpot's support team to answer questions about customer service. Have something you want to ask? Submit it below!
When should my business measure Monthly Recurring Revenue (MRR)?
"Monthly recurring revenue, or MRR, is a great metric to use to determine how much your customer base — or their spending — have grown since working with your business."