Catch up on your prescribed dosage of customer service with this week's latest and greatest content on the Service Blog.
Enjoy,
Flori Needle
HubSpot Service Blog
10 Consumer Behavior Models (& Which One Applies to Your Business)
Consumer behavior models are instrumental for understanding how, when, and why your customers buy. By applying the models to your customer acquisition efforts, you can accurately predict who will buy your product and target the right customers at the right time. In this post, we'll discuss the most important consumer behavior models and explain how you can use them to create customer-centric experiences.
The Ultimate Guide to Calculating, Understanding, and Improving CAC in 2021
CAC, or customer acquisition cost, is a crucial business metric used by companies around the world to determine the resources they need to attract new customers and continue their growth. If you want your business to expand its customer base and still make a profit, then it's vital to understand what CAC stands for, its significance, and how your team can calculate it But, before we get started, here's a table of contents to help you find exactly what you're looking for.
10 Customer Retention Metrics & How to Measure Them
What's the key ingredient for growing your B2B business without needing to acquire new customers? Customer retention. The challenge? Effective customer retention requires data-driven decision-making to ensure you're making the best choices for your brand. Read on to learn how to measure customer retention, which metrics to track, how to calculate them, and why they're important to your customer success strategy.
Deep Learning vs. Machine Learning and How Brands Use Both in Customer Service
How can artificial intelligence make life better for human customers? Glad you asked! Actually, cold, unfeeling machines can make your customers feel all warm and fuzzy inside. Using AI, customer service reps can improve and scale their customer service efforts. But you should also be aware that AI is a reflection of how the customer service game is changing before our eyes. In this post, learn about the applications of AI in customer service, deep learning and machine learning CS processes, and examples of brands that use technology to improve the customer experience.
If you work in customer service, you might think user surveys are the same thing as customer satisfaction surveys like NPS or CES. However, user surveys are slightly different -- these are the types of surveys that SaaS (Software as a Service) companies use to learn about their audience, improve product features, and reduce and prevent churn. In this post, let's review what user experience surveys are, how your SaaS company can use them, and how to conduct one.
Every week, we ask HubSpot's support team to answer questions about customer service. Have something you want to ask? Submit it below!
What are social listening tools?
"Social listening tools can help you monitor several social media platforms in one place. You can check mentions of your brand, relevant keywords, and direct feedback through tags and DMs."
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