Are consumers as eager to spend money and interact with Black Friday deals as we think? We highlight what we learned from polling 300+ consumers after this Black Friday. Then, we'll present a few consumer behavior predictions you'll need to know about when determining your future holiday ad strategies.
Most marketers will start or continue to increase investments in video and social media marketing next year. But, where's the best place to post branded video content? We surveyed 300+ consumers to find out where they most commonly watch videos on social media.
Whether you're an entrepreneur, marketer who focuses on ABM or sales-marketing alignment, or sales rep, knowing your company's sales process can be vital to helping them generate revenue. HubSpot shares the key steps that many great sales teams take to create an effective process (plus insights from Sandler Training's Mike Montague).