Cold calling is a tricky process to navigate with a lot of room for error. Here, we'll review some of the common cold calling mistakes that tend to trip reps up and go over how those pitfalls can be addressed.
Soft selling is a more personalized technique compared to hard selling. In this article, we give you best practices on closing deals using the soft sell strategy.
80% of prospects prefer to be contacted by email than other means. Cold emails are a key tactic in any marketing strategy, especially to get your foot in the door. Here are five tips and tricks to help you create, structure, and send emails that increase your response rate. Discover how to stop feeling awkward and use cold emails to your advantage!