iCT EXPERTz: [Newsletter] Is your strategy Gen Z approved?

March 15, 2022

Hi there,

Gen Z has the fastest-growing buying power of any generation — but it's still one of the most misunderstood and challenging age groups to market to.

Gen Z's craving for authenticity has turned traditional tactics upside down, and in the age of social media platforms like TikTok, it's time to take advantage of that.

These tips on how to create marketing content for Gen Z combined with our Guide to TikTok will help you reach new audiences like never before.

10 Tips to Creating Content for Gen Z

The Ultimate Guide to TikTok for Business

New & Trending from HubSpot

The Ultimate Guide to Sales Tips for Each Generation

There's one characteristic that every generation shares — they all buy stuff. Catering to each generation is going to be very different since they all have different buying habits. Each has its own consumer tendencies, and this guide will offer perspective and guidance on how to tap into them →

Millennials vs. Gen Z: Why You Need to Know the Difference

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. These six data-backed facts between the two demographics show that the differences are strong and being able to take account of them in your marketing strategy could lead to a customer for life →

Free Buyer Persona Generator

Ready to improve your marketing to Gen Z and millennials? Create a free buyer persona using this generator that your entire company can use to market, sell, and serve better.