In April, BeReal – a social media app that hosts many Gen Z users – saw 315% YoY daily download growth. Another popular Gen Z app, Poparazzi, is seeing 96,100 downloads per month (just from the Apple App Store). Haven't heard of them? That's OK. Here's what these apps can teach you about Gen Z — even if they aren't the best fit for your brand's marketing content.
Wondering when you should post on Instagram, TikTok, and other social platforms in 2022? We surveyed 300+ marketers in the United States and got the answer.
According to HubSpot Blog Research, 14% of media planners currently leverage non-fungible tokens (NFTs). In this article, we'll cover what NFTs are, how brands are using it, and if it's worth the investment.