Lessons from spending 2.5 Billion on marketing

Adidas spent 2.5 BILLION dollars on marketing in 2021.  And you should be happy about it. Here's why:   It's proof that marketing works (in case you ever doubted it). If a juggernaut like Adidas invests in marketing, so should you.    It gives you the opportunity to learn key marketing lessons for free.  With that amount of money, you can be sure Adidas tested all kinds of strategies.  What you as an outsider see on their website and in their ads is the outcome of a billion dollar research project.  That means it works, and you can use it to take out valuable lessons that can be applied in your own marketing.  If you don't know how to do that, don't worry. In our first Twitter Space last week, we deconstructed Adidas' digital marketing strategies.  Click here and listen to the recording for FREE! It's an entire hour of great ideas that can help you compete with the big guys.  If you have questions about what you discover, send us an email and we'll help you out.  Talk to you soon, Angie General Manager OptinMonster

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