The 2022 Guide to the Perfect Google Ads Account Structure

Maximizing your budget in Google ads involves optimizing your ad copy, targeting, scheduling, and more. But what a lot of advertisers don’t realize is that their ability to do all of that is impacted by how their account is structured in the first place.

And with all its layers and settings, nailing down the right account structure isn’t easy. Until now! This week, we’re sharing the visual, soup-to-nuts guide to the perfect Google Ads account structure. In it, we:

Break down a Google Ads account into its key components.
Demystify the features and settings available at each level.
Provide tips and best practices for structuring out your account.

The key to keeping your ads relevant and more efficiently managing your budget is in your account structure. Is yours following the current best practices? Find out!