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Warren Buffett's sage business advice
Don't want to lose money?
Then listen to Warren Buffett's sage advice:
"Risk comes from not knowing what you are doing. Never invest in a business you cannot understand."
This is also true when it comes to marketing.
When you don't know what you're doing, and you can't understand whether your marketing strategies work or not…
You lose money.
Each campaign you create is a risk. A gamble.
And gambling is a vicious addiction. You might get a win from time to time, but when you draw the line, you'll see you've lost more than you've made.
So, how can you gain a deeper understanding of what works and what doesn't?
You open up the Revenue Attribution dashboard inside OptinMonster and look at every single $ your campaigns are bringing in.
And you compare your campaigns based on what counts the most – revenue.
Revenue should be your northern light for anything marketing-related.
The more you understand how your marketing is impacting the revenue you generate, the easier it will be for you to make better decisions that will increase your conversions and sales.
Not 3 or 6 months from now. You'll get better results immediately, I promise you that.