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In this edition:
The Biggest YouTube Mistakes Marketers Make (and How to Overcome Them)
YouTube is the second largest search engine in the world, and it's owned by the largest search engine in the world–Google.
Based on those two facts, many marketers mistake search for the largest driver of views on the platform.
It's not.
Each day, over 70% of views on YT come from the AI-powered browse and suggested recommendations feeds.
Those systems are designed to understand and recommend what a viewer is interested in and what they will want to watch next, all in order to keep them on the platform longer so YT makes more ad revenue.
Which metrics can help you capitalize on those systems to get your videos in front of your target audience? Start with the impressions, reach, and velocity.
The more often someone clicks on your video in the recommendations feeds, the more YT's AI sees your video as relevant to a specific audience segment, the more your video is shown to people who share the interests of that audience segment.
As impressions rise, metrics like the CTR and average view percentage will rise in turn.
To discover fixes for more common YouTube marketing mistakes, be sure to click below:
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