Instagram is perfect for marketers and business owners. It's the one place where you can attract, nurture, and convert without ever leaving the platform. The pathways for building true connection with people interested in your business are countless.
Beyond publishing Stories, videos, and pictures, you can leave a comment on a post, engage one to one in a DM, hop on a call, leave voice notes…
So, how do you tap into that business building potential?
The first step is to survey your audience so you know what types of content to create for the coming year.
Find out how they frame their situation and what words they use when they describe themselves. Ask why they followed your account and what other accounts they follow. Discover what topics they're hoping you'll talk about, whether they're familiar with your offers, etc.
To learn more about surveying your audience and what your second step is, be sure to click below:
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