This newsletter was hand-curated while listening to Happy by Pharrell Williams.

Service Blog

July 4, 2022

Hi there,

Happy 4th! Catch up on your prescribed dosage of customer service with this week's latest and greatest content on the Service Blog.

Enjoy,

Alana Chinn

HubSpot Service Blog

IaaS vs. PaaS vs. SaaS: Here's What You Need to Know About Each

What the heck is "the cloud"? And how do IaaS, PasS, and SaaS relate to the cloud? These seem like simple questions, but they have a big impact on your business and the technologies you use to operate. In this post, we'll give you the answers you need.

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What Is a Customer Acquisition Specialist? Plus Why You Need One

Businesses need a steady stream of new and existing customers to buy their products or services. Instead of leaving this up to chance, a company may hire a customer acquisition specialist to ensure its clientele is routinely aware of its offerings. Here, we'll discuss what a customer acquisition specialist is, what they do, and how you can become one.

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Customer Experience ROI: How to Convince Leadership It's Worth It

Proving the ROI of customer experience is essential if you want your company's leadership to continue investing in your customer experience program. Customer experience is the backbone of any successful customer-centric organization, but knowing it instinctually isn't enough. Without providing hard numbers for leadership to peruse, you're arguing to continue an expensive business function without proof that it's actually helping the business. How do you quantify how much revenue you've generated as a result of a providing a delightful experience to customers, and how do you report that to your higher-ups? In this post, we'll go over how to prove the ROI of your CX efforts and how to improve it over time — so that your business' leaders continue investing in your program.

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14 of the Best Survey Templates to Put in Front of Your Customers

Customer feedback matters. It matters so much, in fact, that there are many ways to easily obtain it. Customer surveys are one of the best research methods available because they provide actionable insights into your customer base at a relatively low cost. In fact, many online survey makers offer basic accounts that let you create and distribute surveys for free. They're also much more time-efficient since researchers don't have to speak with customers directly and can refocus on other tasks while awaiting survey results. In this piece we'll take a look at some of the best survey templates and survey form examples available online to help you find one that best fits your business needs.

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Everything You Need to Know About Customer Service in the Metaverse

How many times have you heard the word 'metaverse' in the last six months? It's become one of those "if I had a dollar for every time I heard it" kind of words. However, are you familiar with this term in the context of metaverse customer service? The metaverse itself has created a ton of buzz lately. And business owners are wondering if it's about that time to make a move toward what many are calling the future of the internet. Ahead, we'll discuss what the metaverse is and what it means for customer service. We'll also explore whether or not the metaverse may be a good fit for your customer service team.

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Ask a Customer Service Expert!

Every week, we ask HubSpot's support team to answer questions about customer service. Have something you want to ask? Submit it below!

What are customer service principles?

"Customer service principles serve as the foundation for the customer service industry. Core principles — like speed, accuracy, and transparency — guide how customer service managers, support reps, and other service professionals interact with people on a daily basis."

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