This newsletter was hand-curated while listening to Find You by Nick Jonas.

Service Blog

July 18, 2022

Hi there,

Catch up on your prescribed dosage of customer service with this week's latest and greatest content on the Service Blog.

Enjoy,

Alana Chinn

HubSpot Service Blog

The 15 Best Demographic Examples & Questions to Use in Your Next Survey

They say a picture is worth a thousand words, but pictures don't always give you an accurate representation of someone's age, gender, or ethnicity. And these are just a few demographic examples that you'll want to know about your customers. However, obtaining information like this can be tricky. It involves asking questions about your customers' personal lives and how they became the people they are today. Let's face it: Not every customer is lining up to share their life story, so you need a way to extract this information quickly, painlessly, and in bulk.

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Qualitative Research Methods Every UX Researcher Should Know [+ Examples]

Have you ever heard the phrase, "the numbers don't lie?" Well, they don't lie per se, but qualitative research methods show that numbers don't always tell the full story. For example, your new product could have sold out this year, but that doesn't necessarily make it successful. Customers could have disliked the product or thought it was faulty, causing them not to return to your company. As a business owner, you can't tell how satisfied customers are solely by looking at your number of sales. Instead, you need a descriptive method for measuring customer perception.

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How to Ask for a Referral From a Client [+ Best Email Templates]

According to the Wharton School of Business, a referred customer costs a lot less to acquire and has a higher potential for retention and loyalty. In fact, a referred customer has a lifetime value twice as high as a non-referred customer. What's more, these customers cost little to nothing to acquire — a win-win. But how do you go about breaking the ice with your current customers to ask them for help? How do you encourage them to mine their network and help you without the interaction seeming pushy or awkward? In this blog post, you'll learn how to identify potential referral opportunities and how to ask for those referrals once you've identified customers who might be willing to help you out.

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13 New Customer Onboarding Best Practices

Following best practices for customer onboarding is essential if you want to retain more customers and increase their lifetime value. If you offer only a serviceable onboarding experience — or, worse, don't offer one at all — you risk losing the customers you worked so hard to earn. In this post, we'll cover the importance of following customer onboarding best practices, then share the best ones you can implement to delight clients during the onboarding process.

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Ask a Customer Service Expert!

Every week, we ask HubSpot's support team to answer questions about customer service. Have something you want to ask? Submit it below!

How does live chat work?

"Live chat uses instant messaging to connect web visitors with a representative of the company or website. Customers can quickly attain solutions by clicking on a link and communicating with an employee through a private browser. This convenience and immediacy make live chat an attractive communication channel for both the customer and the business."

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