This newsletter was hand-curated while listening to ALIEN SUPERSTAR by Beyoncé.

Service Blog

August 22, 2022

Hi there,

Catch up on your prescribed dosage of customer service with this week's latest and greatest content on the Service Blog.

Enjoy,

Alana Chinn

HubSpot Service Blog

10 Easy Ways to Deliver Personalized Customer Service (Better Than Your Competitors)

Goodbye one-size-fits-all customer service, and hello personalized customer service. Did you know that 54% of consumers say they expect all of their experiences to be personalized when they interact with businesses? Plus, over 90% of customers are likely to spend more money with companies that can offer the personalization they're looking for. In this article, we'll discuss what personalized customer service means along with 10 easy ways to make things feel personal (in a good way) for your customers. Let's get started.

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Google Review Link: How to Generate One and Share

Traditionally, the best way to market a business was through word of mouth. However, times have changed, and all it takes now is a Google search. With this system, the one thing that really counts is your customer reviews. Research shows that customers are willing to spend 31% more money on businesses with positive reviews. And that's not all good reviews can do for your business; getting stars in your google review listing can boost your traffic by at least 30% to 60%. All these numbers look good, but how do you really get the ball rolling?

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A Beginner's Guide to Customer Behavior Analysis

You probably know your best friends pretty well — their likes, dislikes, where they shop, why they prefer certain brands, and even what they'd buy before walking into a store. Wouldn't it be great to know your customers this well, too? While that goal may seem like a reach, conducting a consumer behavior analysis is a great place to start.

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How to Become a Product Manager, Straight From a HubSpot PM

Even if you've been considering product management as a career for a while, you might still wonder how to become a product manager. What do you study for that? What kind of experience do you need? What should be your first step? The demand for product managers is increasing, with 43% of companies hiring more PMs due to product-led growth. This may be due to product management being unlike any other career out there.

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The Top 5 Most Important Customer Service Standards, According to Consumers

Customer service standards are more important now than ever before. With the rise of social media and review sites, consumers have a louder voice than in years past. And they can easily share their buying experiences — good or bad — with the rest of the world. As a business owner, it's essential to make sure that your customer service standards are up to par. But which standards should you prioritize? In this article, we'll discuss what the industry standards are when it comes to customer service along with the customer service standards that consumers value the most (from the consumers, themselves).

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Ask a Customer Service Expert!

Every week, we ask HubSpot's support team to answer questions about customer service. Have something you want to ask? Submit it below!

What is the System Usability Scale (SUS)?

"The System Usability Scale (SUS) is a 10-item Likert scale questionnaire that provides an at-a-glance look at the ease of use (or lack thereof) of websites, software, hardware, mobile devices, and other technological applications. Respondents rank each statement on a scale of 1 (strongly disagree) to 5 (strongly agree)."

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