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Service Blog

August 8, 2022

Hi there,

Catch up on your prescribed dosage of customer service with this week's latest and greatest content on the Service Blog.

Enjoy,

Alana Chinn

HubSpot Service Blog

Survey Design: The Top 10 Best Practices to Maximize Your Results

Businesses create surveys for a variety of reasons, and good survey design is the key to getting the best results. Whether you're measuring customer satisfaction or evaluating your new marketing campaign, you'll want to make sure your survey is appealing to your target audience. After all, it doesn't matter how good your survey questions are if no one answers them. Survey design can make or break your survey's completion rate. Let's review some survey design fundamentals followed by ten best practices you can use when designing your next survey.

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Data Silos: What They Are and How to Get Rid of Them

How do you know what's the best move for your business? When it comes to decision-making, intuition is good, but data — all the qualitative and quantitative facts documented in business applications and spreadsheets — is what you want to rely on. Data silos are a frequent friction point within companies — along with duplicate entries, outdated information, and human mistakes — that prevent your business from functioning as smoothly as it should. Data silos are a big blocker for decision-making, which ends up getting in the way of your business growth. Knowing exactly what they are, how they affect your team, and how to solve them makes all the difference.

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How to Respond to a Google Review: The Ultimate Guide

Responding to Google reviews is vital for your business's success in local search results. By responding to both negative and positive feedback, you show customers that you're committed to listening to their concerns and exceeding their expectations. One in five customers expects to hear back from you when they leave a review. You don't want customers who leave a positive review to feel unappreciated, and customers who leave a negative review feel unheard. In this post, discover the importance of responding to Google reviews, and learn how to respond to the ones you receive from customers.

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Customer Segmentation: How to Effectively Segment Users & Clients

Think about the people in your life. When you have a big announcement to make, chances are you do some manual customer segmentation. For example, you might tell everyone in your family about a promotion with a group text before you email your coworkers. The same goes for your customers. They each have unique needs, traits, pain points, and expectations for your business. And sometimes, the most effective way to communicate with your target customer is by making them part of a group. Customer segmentation can help you better understand your customers and meet their unique needs. This can help you effectively and efficiently meet (and, hopefully, exceed) their expectations.

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20 Quick & Easy Canned Responses to Improve Your Customer Interactions

Canned responses are pre-written messages that allow customer support agents to respond to customer issues at the drop of a hat. Developed with the most common customer inquiries in mind, these responses give customer service reps the power to represent your brand with uniformity, accuracy, and speed. And we all know these are arguably the most important pillars of great customer service. Ahead, we're talking all about canned responses.

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Ask a Customer Service Expert!

Every week, we ask HubSpot's support team to answer questions about customer service. Have something you want to ask? Submit it below!

What are the benefits of using survey templates?

"While it's efficient to distribute a survey, creating one can be more tedious. After all, coming up with effective survey questions, putting them in the right order, and giving the survey a custom design can take a lot of time. You can solve this by using a survey template that fits your research and streamlines the creation process."

Ask a Question