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Service Blog

October 17, 2022

Hi there,

Catch up on your prescribed dosage of customer service with this week's latest and greatest content on the Service Blog.

Enjoy,

Alana Chinn

HubSpot Service Blog

9 Tips for Protecting Consumer Data (& Why It's Important to Keep It Secure)

There's (almost) nothing worse than getting an email from your favorite company saying your personal data has been leaked in a security breach. From passwords to personally identifiable information (PII), some of the biggest names out there — like Uber and Tik Tok — have fallen victim to data leaks. It's important to make sure your company is protecting consumer data. Why? Because customers want to feel like their personal information is secure when doing business with you.

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Customer Segmentation: How to Effectively Segment Users & Clients

Customer segmentation can help you better understand your customers and meet their unique needs. This can help you effectively and efficiently meet (and, hopefully, exceed) their expectations. In this post we'll give you all the details on customer segmentation and how you can use this method to improve your business.

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Service Design 101: The Essential Guide

The best customer service doesn't just meet customer needs, it creates a delightful customer experience. This type of service requires your entire operation to work together to satisfy the customer, from product to delivery — otherwise known as effective service design. In this post, we'll break down the meaning of service design, its benefits, and how you can use it to meet and exceed customer needs for your business.

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How to Measure Customer Experience (+ 8 Metrics to Help You Do It)

Customer experience (CX) is the impression you leave with your customers, which results in how they think of you as a brand and ultimately creates brand loyalty. Measuring this process with customer experience metrics is important if you want to boost customer retention. Metrics can help you improve your practices to cater to the customer experience. Solving problems for customers quickly can make it 2.4 times more likely a client will stick with your business.

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19 Customer Service Blogs You Should Be Reading in 2022

What's your weekday morning routine? When I get into the office, I drink an iced almond milk latte, crank up the 2002-era tunes on Spotify, and spend some time in my inbox. Specifically, reading the newsletter subscription emails I get every morning from my favorite customer service blogs. If you're eager to learn more about the customer service space too, I've compiled a list of outlets you can follow and subscribe to in order to keep your education current — and keep your morning routine interesting.

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Ask a Customer Service Expert!

Every week, we ask HubSpot's support team to answer questions about customer service. Have something you want to ask? Submit it below!

How does Gen Z get customer service?

"The main ways that Gen Z prefers to get customer service in 2022 are phone calls, emails, and live chat or chatbots. In-person customer service, SMS, and online forms follow close behind. It's also important to note that over 1 in 4 Gen Zers have gotten customer service on social media in the past three months."

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