Catch up on your prescribed dosage of customer service with this week's latest and greatest content on the Service Blog.
Enjoy,
Alana Chinn
HubSpot Service Blog
Customer Complaints: 8 Common Complaints & How to Resolve Them
Your customers are your purest form of quality control. Without their approval, your business doesn't grow and succeed. So, when customer complaints roll in, it's important to hear them out because these are opportunities to improve the customer experience and prevent potential churn. No matter which industry you're in, you're going to deal with customer complaints. Even if your business doesn't make a mistake, one of your customers will eventually hit a roadblock that leads them to your customer service team. These are the situations where your service reps make or break the customer's journey.
What Is Social Listening & Why Is It Important? [+Expert Tips on How to Implement a Strategy]
As it can suddenly become a rocky road, it's vital to continuously track your brand's social media channels and look out for any red flags. The best way to do so is through social listening, where you can get a sense of brand-related conversations, good and bad, and tackle issues as they arise.
Meeting customers' specific needs and solving their pain points are two goals virtually all companies share. People buy your products and services because they fulfill a need. User testing allows you to learn how your products perform. Do your products meet customers' needs and fulfill their expectations before putting them on the market? Learning this can save you time, money, and resources while helping you create an excellent product for your target audience.
How to Write a Customer Service Job Description to Attract the Best Candidates [Templates]
If you're looking for tips on writing an excellent customer service job description, you've come to the right place. More than ever, high-quality customer support is critical to the livelihood of your business. For most customers, your support team is the main point of contact they have with your company. A good customer service experience can be the difference between churn and repeat customers. Outstanding customer service means hiring outstanding candidates, which starts with writing the best possible customer service job description.
What is a SaaS Company? [+ 36 Companies & Products to Watch in 2022]
Software as a service (SaaS) has been the largest and fastest-growing market segment for the past three years. According to Fortune Business Insights, the market is expected to grow to $716.52 billion by 2028. Businesses now spend 20% more on these cloud technologies than they did just a year ago, and they're also growing more reliant on these top SaaS companies. Software as a service is one of the most sought-after business opportunities.
Every week, we ask HubSpot's support team to answer questions about customer service. Have something you want to ask? Submit it below!
What is customer loyalty software?
"Customer loyalty software helps businesses build, manage, and evaluate customer loyalty programs and gifting campaigns. Organizations can use this software to track and distribute customer incentives like reward points, discount vouchers, and free product samples. The ultimate goal is to increase customer engagement and purchase value after the point of sale."
