Yesterday my husband and his sister went out shopping.
You'll never believe what she found!
Make sure you read to the end to catch the whole story.
They went to this outlet mall near us that has an "As Seen on TV" store and went in, hoping to find something ridiculous for my mother in law's Christmas present. 🤶
Instead, they found this plastic tube thing that has a razor blade built in. Apparently it's meant to help cut wrapping paper more easily.
You sort of slide it over the end of the roll and then SWOOSH! you've got a nice neat cut in one smooth motion. 🤷🏻
She was going to buy it, but wasn't sure if it would actually work like it said it would. She called me to ask if I know anyone who had one yet. I don't. 😂
But the whole call reminded me of something I wanted to tell you.
That thing she did - where she called me to check if I had one?
That's called SOCIAL PROOF.
She wanted to know if anyone else she knew had used this product and if they liked it.
She wanted proof from her social circle to help her make a decision to buy it or leave it.
Social proof like that---reviews, testimonials, endorsements, and the like---matters.
92% of consumers trust peer recommendations over advertising.
60% of consumers make a purchase after experiencing FOMO ("fear of missing out").
Adding social proof has been shown to increase conversions by up to 15%.
Social proof can even keep abandoning visitors from leaving your website! ⚡
And now you can leverage the power of social proof to increase trust, traffic, and sales with our sister product, TrustPulse: