The Weekly Update

HubSpot Service Blog

Catch up on your prescribed dosage of all things customer service with this week's latest and greatest content on the Service Blog.

— Alana Chinn, Editor

customer success manager using onboarding best practices

10 SaaS Onboarding Best Practices to Ensure Your Customers' Success

By Phil O'Doherty, Senior Director, Global Operations and Planning

Much of what's written about customer success focuses on structuring and hiring teams, retaining customers, and cross-selling and upselling. While all these areas are important, there's little reference to a critical topic — SaaS onboarding practices for your new customers.

How to Choose the Best Customer Data Platform (CDP) in 2023

By Precious Oboidhe, Freelance Service Writer

What Is Customer Communication Management? [Plus 5 Tools to Adopt]

By Clint Fontanella, Marketing Manager

How to Move to a Powerful Customer First Strategy

By Swetha Amaresan, Sr. Marketing Coordinator

Customer Onboarding: The Ultimate Checklist for Great Customer Service

By Swetha Amaresan, Sr. Marketing Coordinator

Every week, we ask experts in the field to answer questions about customer service. Have a question? Submit yours below.

What's the difference between qualitative and quantitative research?

"While qualitative research describes consumer perceptions, attitudes, and trends, quantitative research records empirical data that confirms or rejects subjective findings. Quantitative data is numerical and represents indisputable events that occurred with the organization. On the other hand, qualitative data is descriptive and relays what customers are saying or thinking about your business."

— Swetha Amaresan, Sr. Marketing Coordinator, Nickelodeon International

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