Important Change Coming to Google Ads Recommendations Soon

We’ve always advised you to take the Google Ads recommendations feature with a grain of salt, and we’re reinforcing that this week after an update Google recently dropped:

As of January 19, the “remove redundant keywords” recommendation will now work across match types. This has caused confusion and frustration among advertisers, which is why we’re sharing our no-nonsense version of the update so you can understand:

What exactly is changing
Whether it impacts your account
Why it has upset the PPC community
What you need to do

Keywords are not something to mess around with. So get the context, clarification, and course of action you need to stay in control of your campaigns!

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