Most of your ideal prospects are living life on autopilot.
The content they consume is making them numb.
They get dozens if not hundreds of emails on a daily basis. They scroll through TikTok, YouTube or Instagram watching video after video like their life depends on it.
They take in so much junk information, they end up spaced out.
And when they don't read, watch or listen to content… they're busy, they're stressed, running from point A to point B dealing with all kinds of things life throws at them.
So if you want to truly capture their attention, you need to splash ice cold water in their faces… metaphorically speaking.
Create content that goes against the grain.
Look carefully at what kind of content can be found in your industry or niche. Chances are, most of it is similar.
See what people are interested in, and then talk about those topics, but in a totally unexpected way.
Be more personal, share more details, talk about things others are afraid to… and speak with your audience like you would with your best friend.
To do this, you need to:
- Know your prospects very well, and understand their beliefs and worldview.
- Be laser focused with your targeting. E.g. Only talk about dog food for small breeds with owners of small dogs.
SnackNation converted 31.85% of abandoning visitors doing exactly this. And their campaign was just scratching the surface of what's possible.
To start creating attention-grabbing content that is super specific, click here!
If you have any questions, reply to this email.
Talk again soon,
Angie
General Manager
OptinMonster
