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In today's edition:
- Instagram hashtags
- YouTube topic ideas
- Facebook scaling strategy
- Creator NFTs
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Should You Add Hashtags to Instagram Content in 2023?
In short, yes, hashtags continue to be valuable tools for marketers in 2023. Using them won't instantly solve reach or engagement problems. But adding them to feed posts and reels helps get your account and content in front of your ideal audience.
If you've been paying attention to the ongoing conversations around hashtags, you probably remember the series of statements from Head of Instagram Adam Mosseri, in March 2022.
During an ask-me-anything event, Mosseri stated that Instagram hashtags don't help views. Shortly after, he published another story confirming that hashtags don't affect reach in a meaningful way.
Since these stories were archived, neither Instagram nor Mosseri has published additional revelations about hashtags. So why should you continue to use hashtags on Instagram and what value can they provide?
It's important to take Mosseri's statements at face value. Hashtags aren't magic solutions for growth and they won't generate significantly more reach or views for your content. But they do accomplish other tasks.
To learn what hashtags can and can't do for you and get tips for using them in 2023, read the full article.
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Michael Stelzner, Founder and CEO
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