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In today's edition:
- Instagram strategy
- YouTube Shorts analysis
- The neuroscience of marketing
- Brands embracing Web3
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In his end-of-year wrap-up, Head of Instagram Adam Mosseri explained that the platform's priority for 2023 is to "bring people together over the things that they love." To create value for the platform's 2 billion monthly active users, IG plans to focus on three pillars in 2023:
- Creativity: IG aims to inspire users to express themselves and be original. This pillar likely builds on Meta's larger shift toward prioritizing original (rather than repurposed) content. And Mosseri's mention of their former focus on photo filters likely means a continued push to use the platform's native tools.
- Discovery: IG strives to help users find content and creators that inspire them and keep them coming back to the platform. This pillar likely implies a continued emphasis on feeding the platform's recommendation engine and creating posts that appear in the feed as suggested content.
- Connection: IG intends to help people spark conversations and build deeper connections. This pillar likely references the platforms engagement tools. While public engagement (i.e., comments) continues to be important, private engagement (i.e., messaging) may provide even more value.
To learn how to leverage these pillars in your Instagram content strategy, read the full article.
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