Google Ads Benchmarks 2023: Key Trends & Insights for Every Industry

It's no secret that one of the most effective ways to promote your business online is through search ads. But how do you know your search campaigns are performing the way they should be?Wouldn’t it be nice to peek inside your competitors’ accounts to know for sure how you compare? While that isn’t currently possible, we’ve brought you something even better!

We analyzed more than 17,000 search advertising campaigns to create 2023 Google Ads benchmarks for 20+ industries. This exclusive data includes:

Click-through rate
Cost per click
Conversion rate
Cost per lead
Year over year changes

The data just might surprise you...Read the full breakdown packed with key trends, expert insights, and actionable tips to make the most of this data.

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