Carl Jung said: "You are what you do, not what you say you'll do."
From a business perspective, the best way to build trust is to underpromise and overdeliver.
Show, don't tell.
If you plan on offering a gift to each customer that buys from you, don't tell them you'll do it.
Just do it. Make it a surprise.
If you have a strong refund policy, give a general outline of how it works, and then deliver on it to the best of your ability.
Don't brag for the sake of bragging, and let actions do the talking for you. This is good advice that can be applied to any area of life, but a lot of businesses don't take it seriously.
Nowadays the attention is set on the new shiny thing. Ad platforms, creatives, AI, and so on…
Those are important to a degree, but nothing beats old-fashioned honest work.
Being truthful, knowing your audience, and delivering as much value as possible to them are the most important steps you can take.
So, this is a reminder for you to not get overwhelmed by all the information online. Choose your path, have a clear mission for your business, work on delivering a great product/service.
And as you do this, arm yourself with the tools you need to practice honest marketing.
I suggest you start with TrustPulse.
Why?
It helps you leverage and automate the real power of social proof to instantly increase trust and sales.
In fact, adding TrustPulse to your website is probably the easiest way to boost your conversion rate by up to 15%.
See if it's a good fit for your brand, and if it is… don't postpone implementing it.
If you have any questions, reply to this email.
Talk again soon,
Angie
General Manager
OptinMonster
