How to track events in Google Analytics 4--the right way!

(Plus why it's so important!)

Demystifying Event Tracking in Google Analytics 4: A Comprehensive Tutorial for Marketers   Understanding user behavior is critical to the success of any online business, and Google Analytics 4 (GA4) provides marketers with a powerful tool to gain actionable insights. One of the most important features of GA4 is event tracking, which allows you to gather detailed information on user engagement and make data-driven decisions for marketing strategies. But how do you set up event tracking successfully in GA? In this article, we’re demystifying event tracking and walking through: Why event tracking is so important in GA4 How events are tracked in GA4 How to set up event tracking in GA4 using Google Tag Manager As we make the switch from Universal Analytics to Google Analytics 4, this is a crucial time to understand and set up event tracking the right way!   KEEP READING

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