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It's National Sidewalk 🍳 Egg Frying Day! Grab a pan and get out there.
This newsletter is brought to you by the Tools Resource Guide.
In today's edition:
- Product launches on Instagram
- Facebook changes
- Lead qualification on LinkedIn
- YouTube strategy
- VeeFriends and narrative storytelling
One of the biggest mistakes brands make with product launches is failing to talk about them before they actually happen. If you don't take steps to build hype until the product is already available in stores, you've likely missed out on tons of valuable ways to get prospective customers excited about your new offer. That's why this first step in setting up a product launch is teasing it.
One of the newest ways to tease upcoming launches is to announce them in broadcast channels. This outlet offers a couple of unique perks. Since broadcast channels deliver content directly to subscribers' DMs, any announcement you share via this channel is likely to get a higher percentage of views than it would on your Instagram feed or in Stories.
Although subscribers can't comment on broadcast channel updates, customers can react to content and share it to their stories. So while marketers can't expect a lot of in-channel engagement with broadcast announcements, you can encourage subscribers to share the new products you reveal there, which can help you get the word out and build your channel.
Discover an organic Instagram strategy for your next product launch, read full article.
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