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Google Ads Demand Gen Campaigns vs. Discovery Ads: What to Know

 

You may have heard about Google’s new campaign type Demand Gen campaigns when it was announced at Google Marketing Live in May. But did you know Discovery Ads will be upgraded to Demand Gen campaigns early next year?

In our latest post all about Google Demand Gen campaigns, we’re sharing:

  • What this campaign type is
  • Key differences (and similarities) between Demand Gen and Discovery campaigns
  • When you can anticipate the upgrade from Discovery to Demand Gen
  • Best practices for using Demand Gen campaigns effectively

Google is always trying to keep us on our toes, so stay ahead of this latest update with our complete breakdown!

 
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