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In today's edition:
- Content for mobile-first audiences
- Decoding the LinkedIn algorithm
- Decentralizing media
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No matter your industry or audience, creating mobile-first social media content is more important than ever. In 2023, 99% of people access their platforms of choice with smartphones, and nearly 80% rely exclusively on a mobile device.
If you aren't optimizing your social content for mobile users, there's a good chance it's not getting much engagement because people regularly scroll right past it.
Without engagement, your content won't trigger any popularity signals. On networks like Facebook, Instagram, and YouTube, content that generates comments and reactions is more likely to appear in followers' feeds and be recommended to non-followers. In other words, good mobile-optimized content can improve your results dramatically.
It's easy to dismiss a mobile-first social media content strategy as something that's strictly "for the algorithm." But it's more helpful to think of it as a way to reach and engage your target audience more reliably.
When planning social content for your business, you can optimize both the copy and the creative.
Find tips to optimize your content for a mobile-first audience, read the full article.
➡️ Here's more great content for you:
Michael Stelzner, Founder and CEO
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tukangpostoemel@gmail.com Opted in on: 2021-09-06 17:20:47 UTC.
