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In today's edition:
- Facebook Messenger and your business
- TikTok updates you need to know
- Why Twitter matters for new business ventures
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Public Posts Not Working? If you want customers to engage with your business on Facebook, you've probably found that focusing on public interactions (i.e., comments) is becoming less and less viable. For businesses using FB, the average engagement rate per follower is about 0.60% across industries.
For many companies, shifting away from public likes and comments may be a smart move. That means a plan for prioritizing DMs is needed.
Messenger Can Bridge the Gap
As of January 2023, Messenger is one of the top three messaging apps across the globe, with about 930 million monthly active users. In the United States, it's especially popular among the 25- to 44-year-old demographic, which accounts for about 45% of total users.
3 Ways Messenger Means Business
By encouraging customers to DM you on FB, you can create more meaningful connections and accomplish goals like:
- Setting appointments: Want to give customers an easier way to book services or talk with your team? Book and confirm appointments directly in DMs, without having to send customers to an external site.
- Making direct sales: Have products for sale on FB? Create orders and invoices directly in DMs, even if you don't have a FB shop.
- Creating remarketing audiences: Planning to run ad campaigns to target lower-funnel goals like leads or conversions? Now it's possible to retarget customers that have already been messaged with, allowing you to build on existing relationships.
To learn how to use Facebook messaging insights to track and improve your Messenger strategy, read the full article.
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