Today's Guide to the Marketing Jungle from Social Media Examiner... | Presented by |  |
It's National Fresh Squeezed Juice Week, Alluser! Grab a glass of 🍊 orange, 🍅 tomato, or 🍍 pineapple juice to celebrate.
In today's edition:
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Today's 👉 Tip of the Day is for AI avatar creation
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🔥 A less is more social strategy
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The solution to ✨ sparking creative output
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Simplified batching for 🤳 short-form video
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Sponsored Articles for 🟦 LinkedIn
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Meta's new 🤳 Creator Management Tool
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🤖 AI experiments for Chrome users
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📣 Additional industry news from Meta, Reddit, TikTok, and X/Twitter, and more
Are you tired of stock avatars? AI can do more than create text and graphics.
Create a 3D Character of Yourself
Drop this prompt into your favorite AI image creation tool, then customize the details to create your own avatar:
Create a 3D illustration of an animated character sitting casually on top of a social media logo "Instagram". The character is a black, Puerto Rican female. She is in her 30s, wearing streetwear, a hoodie, a bomber jacket, and sneakers.
Today's tip is inspired by Nicky Saunders, a featured speaker at Social Media Marketing World. Source: Instagram
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Social Posting Strategy: Building Community and Connection
Developing a community on social media platforms like Facebook, Instagram, and LinkedIn can provide huge benefits for business owners beyond just publishing content. By strategically creating different posts to raise awareness, provide more details, and make personal connections, you can attract loyal followers who engage with your brand and eventually become customers.
The goal of this social media strategy is to reach and engage the right potential customers without having to constantly publish content.
You can post 3–4 times per week or you can post daily, cycling through the following three types of posts, below. This will allow you to balance posting with time to engage with your community and run your business.
Use Awareness Posts to Reach a Wide Audience
Start by creating "awareness posts" that spark interest by mentioning a common problem your target audience faces. For example, a post could say "Is your website outdated? Here's a quick tip to make it look modern." The goal is to intrigue people so they want to learn more. These posts should use features of each platform that get a high reach, like Instagram Reels.
Follow Awareness Posts With Elaboration Posts
Next, create "elaboration posts" that provide more details on the topic. This could be a long-form article, video, or other content giving tips, product capabilities, or showing you using a solution. The goal is to demonstrate your expertise so people see you as a trusted resource to solve their struggles.
Connect Personally With Community Posts
The last step is "community posts" where you share stories about your own experiences related to the topic. This allows your personality and passions to come through so followers feel a personal connection. For example, post about overcoming a business challenge or describe interacting with a satisfied customer.
Move Fans Toward Purchasing Your Products or Services
With each post, thoughtfully respond to user comments and questions to further the conversation. This shows followers you value them and makes them more likely to ultimately convert to a customer when you slowly transition the discussion toward what products or services you offer to address their needs.
Today's advice is provided with insights from Katie Brinkley, a featured speaker at Social Media Marketing World.
A Strategy to Boost Creativity
Do you feel overwhelmed trying to juggle multiple projects while constantly learning new skills and platforms? Does the overwhelm affect your creativity?
The solution lies in embracing your constraints instead of seeing them as barriers.
Eliminate Unnecessary Tasking
When taking on any new initiative, first cut out at least two lower-priority tasks you are already doing. This clears your schedule and mind to focus. Admit certain inactive projects won't happen, like old social media ideas or paused podcast plans. Removing these distractions boosts your available creative energy.
Define One Measurable Outcome
Next, define one clear, measurable goal that determines success for your new effort. Avoid vague objectives like "raise awareness" or "get more followers." Instead, make it specific, like "gain 500 new email subscribers in 2 months due to our new TikTok channel." Knowing exactly what you want to achieve keeps you on track.
Give Yourself Tight Deadlines
Then, set an unreasonable, urgent deadline that forces resourcefulness, like one week to launch a basic podcast or 12 hours to write a blog post. Short timeframes stop extensive planning and push you to begin. Test ideas quickly without overly researching or aiming for perfection. The pressure of tight deadlines also overcomes fears, making you more likely to ship creative projects.
Add a Big Limitation
Finally, impose at least one additional major constraint on how you can complete the task like using only your smartphone to film videos or just pen and paper to draft posts while offline in nature. Removing your usual tools, technologies, and references spurs out-of-the-box thinking. Think about what resources you rely on as crutches and take them away.
Raise the Stakes
Attach significant incentives and consequences to achieving or missing your defined outcome by the deadline with limitations. Make it clear what's at risk if you fail and what rewards come from succeeding. Know your personal motivations and tap into those of others on your team. High stakes drive people to accomplish seemingly impossible creative feats.
By eliminating competing priorities and setting a tight focus under unreasonable expectations and constraints for a short burst of intense effort, you can produce amazingly inventive results. Limitations breed creativity.
Today's advice is provided with insights from Andrew Davis, a featured speaker at Social Media Marketing World.
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A System for Batching Short-Form Video
Short-form video content optimized for platforms like TikTok and Instagram Reels is exploding in popularity. But filming doesn't have to take over your work day.
By systematizing short-form video production, you can develop memorable and scalable social content that spreads your brand's message far. Follow this process:
Script Video Ideas in Advance
Instead of posting spur-of-the-moment, take time to script out many ideas at once. Outline topics within categories that work well in short bursts like news, FAQs, tutorials, reactions to trending content, or commentary on articles. Focus your scripts on clear hooks that grab attention fast. Write down key points rather than full narration.
Film Multiple Videos in One Session
Once you have at least 10 scripts ready, film all the videos in a single sitting. Use simple lighting and audio gear for a consistent look, and take breaks as needed to maintain your energy level. Connect authentically on camera by speaking directly to viewers and using short sentences so your content stays concise.
Edit for Simplicity and Consistency
After filming, batch edit all your videos together. Trim out any empty space and pauses using editing software on a computer, not your phone app. Add captions for accessibility, then export the finalized videos optimized for multi-platform publication rather than a single social platform.
Why edit on your computer?
1. Batch editing is faster on a computer. When editing multiple videos, it's much easier to organize, import, edit, and export files using sophisticated software like Premiere Pro or Final Cut rather than limited mobile apps.
2. Computer software enables more advanced editing capabilities. Things like trimming precise sections of footage, color correcting, adding graphics/text, audio adjustments, etc. are easier with desktop applications designed specifically for video editing.
3. Multi-platform optimization is key. The goal is to produce videos that can be shared across various social channels. Editing on mobile ties you into that platform's export settings rather than enabling versatile file output.
4. Computer displays offer more accuracy. Larger screens with greater resolution allow you to see intricate details as you're fine-tuning edits, ensuring higher-quality final exports.
Distribution
Finally, post first natively to TikTok then repurpose to additional channels. You can use auto-posting tools to publish conveniently everywhere without needing to tailor each platform.
Today's advice is provided with insights from Austin Falter.
🗞 Instagram Story Uploads: You can now cancel a story upload. Source: @theahmedghanem via Threads
🗞 Sponsored Articles on LinkedIn: LinkedIn has introduced a new sponsored article feature that allows companies to promote articles written directly on the LinkedIn platform. Companies can now take existing LinkedIn posts and pay to sponsor them for increased visibility. Additionally, sponsored articles on LinkedIn enable comments directly from logged-in members, provide a smooth user experience by keeping readers on-site, and can be used to generate leads without directing users away from LinkedIn. For now, only articles written by official company accounts are eligible for sponsorship, but LinkedIn plans to build more functionality around sponsored content this year. Source: LinkedIn
🗞 Meta's Creator Management Tool: Meta has launched a new Creator Management Tools feature within Meta Business Suite. This centralized tool is designed to facilitate the management of creator-agency relationships on Facebook. It allows agencies to connect with creators' accounts, streamlining onboarding and oversight. For agencies that manage many content creators, the tools provide several benefits: easy scaling of creator management through simplified permissions and asset linking, optimized payout processing by directing earnings to the agency's account, and increased security by eliminating credential sharing. The key functionality of the tools includes permission management, access control, revenue linking to consolidate payments, migrating existing connections, terminating relationships, and providing insights into earnings data. Meanwhile, creators gain an Agency Management Tools dashboard to review and manage relationships with agencies. Overall, the new Creator Management Tools feature aims to simplify how agencies and creators collaborate within Meta's platforms. By linking accounts and centralizing management, they allow both parties to focus on their core strengths. Source: Meta
🗞 Audio and Video Calls on X/Twitter: Elon Musk's social network X has introduced a new feature allowing users to make audio and video calls directly within the Android app. The calling feature enables paid X subscribers to place calls while all users can receive them. Users can control calling permissions by enabling/disabling the feature in Settings and selecting which groups (people in their address book, people they follow, and verified users) can call them. This new addition builds on X's growing list of premium features aimed at paid subscribers, although it recently removed the ability for paying users to showcase NFT profile pictures. Overall, direct calling gives X users, especially paid ones, another way to communicate within the app. It also provides more privacy controls around who can contact you as the platform continues evolving its premium offerings and functionalities. Source: TechCrunch
🗞 LinkedIn Discontinuing Lookalike Audiences: On February 29, 2024, LinkedIn will discontinue its lookalike audiences feature. After that date, new lookalike audiences cannot be created, and existing ones cannot be edited. Any current lookalike audiences will become static, meaning their data will no longer refresh. Campaigns actively using lookalike audiences will continue delivering ads to those static audiences. LinkedIn recommends using predictive audiences based on contact lists, conversions, or Lead Gen forms instead of lookalike audiences. It also recommends using Audience Expansion for Matched Audiences and other LinkedIn targeting like skills and interests. These options can help advertisers reach similar audiences and identify likely buyers in place of the discontinued lookalike audiences feature. Source: LinkedIn
🗞 Disconnecting Facebook and Instagram Services: Over the next few weeks, users of Instagram and Facebook in the European Union, European Economic Area, and Switzerland will receive notifications informing them of their ability to choose whether or not they want information shared between Meta's services. Users connecting Facebook and Instagram accounts can continue linking or managing them separately. Facebook Messenger users can keep using it with their Facebook account or create a standalone Messenger account. Facebook Marketplace users can choose a Marketplace experience that uses their Facebook information or one that doesn't. Facebook Gaming users can choose a gaming experience that uses their Facebook information or an experience that doesn't use their Facebook information. Source: Meta
🗞 TikTok Accessibility Feature: TikTok rolls out dynamic text sizing to improve accessibility. Source: TikTok via LinkedIn
🗞 Meta Marketing API Updates: On January 23, 2024, Meta rolled out changes to its Marketing API for advertisers and partners. Campaigns optimized for Impressions, Video views, Reach, Engagement, or ad recall lift will now have the option to opt into Advantage detailed targeting. Campaigns optimized for Leads will automatically enable Advantage targeting but can opt out. Link clicks and Landing page view campaigns will automatically apply Advantage targeting with no opt-out option. Source: Meta
🗞 New AI Features in Chrome: Google Chrome is introducing three new experimental AI features in its latest browser update to make web browsing easier and more efficient. First, "Tab Organizer" will automatically group open browser tabs into suggested categories to help manage many tabs. It even names and adds emojis to the groups for easy identification later. Second, users can create custom Chrome themes with AI by selecting a subject, mood, visual style, and color. Finally, coming next month is a writing assistant to help draft text for things like reviews, RSVPs, or inquiries. The features are rolling out first in the United States over the next few days. Source: Google
🗞 New Reddit Ads Site for SMBs: Reddit has launched a new website with marketing tips for small and medium-sized businesses (SMBs). The new SMB site provides usage notes and pointers that highlight how SMBs can use Reddit for promotions and explains how brands can become part of these conversations and connect with expert communities. Additionally, there are specific advertising tips to maximize Reddit ad campaigns, along with downloadable checklists and ad specifications to inform promotional approaches. Source: Reddit
🗞 Longer TikToks: The platform is now testing 30-minute uploads with some users. Source: Matt Navarra via Threads
🗞 Jobs on X/Twitter: As of today, all Premium users in the US can now post open job listings from their personal accounts. Source: Linda Yaccarino via X/Twitter
Did You Know?
King Kong opened at New York's Radio City Music Hall on February 2, 1933.
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