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High-Converting Popups and How to Use Them
There are two types of business owners.
Those who choose not to use popups, because they're afraid of engaging with their website visitors in that way.
And those who know popups are a great tool for converting website visitors into leads and paid customers.
The myth that popups are bad is completely incorrect, or rather, lacks context.
Popups don't work when the content on a website is not valuable. If your website is of no value to website visitors, then popups will just make the experience worse.
However, the opposite is also true.
If you are genuinely offering value on your website, through the content you share, and the services/products you sell… then popups will just make it easier for your website visitors to take action.
It's that simple.
So if you want to drive more action, showing popups on your website is the easiest and highest ROI thing to do.