Today's Guide to the Marketing Jungle from Social Media Examiner... | Presented by |  |
It's Rice Ball Day, Alluser! Here's looking at you, arancini 😋.
In today's edition:
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Today's 👉 Tip of the Day is for email
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Turning 💡 inspiration into action
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Managing the 🦺 strategic threats of AI
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Building a 🧨 better network
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Meta's 🤖 AI-powered website
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TikTok rolls out new 📸 photo-sharing app
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Meta tests AI-powered Instagram 🔍 search bar
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📣 Additional industry news from Instagram, X, YouTube, and more
It doesn't matter how great your email marketing content is if no one opens your emails. Your subject line is critical to whether consumers open your email. How strong are your subject lines?
No-Cost Subject Line Analysis
The website SubjectLine uses customer data from 6 billion emails sent annually to score your subject line and show how strong or weak it is and where to make adjustments to meet industry standards.
You'll also get eight rewritten versions to consider!
Today's tip is inspired by Jay Schwedelson, a featured guest on the Social Media Marketing Podcast.
Struggling to Produce High-Quality Content on LinkedIn?
Consistently keeping up with a content calendar can be challenging. But what if there was another option?
Learn practical strategies for using LinkedIn Live to engage with your audience from LinkedIn Pages expert Michelle J Raymond. Discover how to create one live video that can be easily adapted into a variety of content types, helping you fill your content calendar much more efficiently.
This training is only available to members of the Social Media Marketing Society. Join today, and you'll get instant access to over 100 training sessions—including this one.
I'm ready to make my content creation easier.
How to Organize Ideas and Unlock Your Creative Output
How often do you get a spark of inspiration from the sea of articles, social media posts, podcasts, and videos you consume each day? And how often do you lose that spark?
Use This System to Capture and Act on Your Creative Ideas
First, whenever you come across something interesting, useful, or inspiring, write it down in a digital note-taking app like Evernote, Notion, or Apple Notes.
The real trick is to be discerning in what you capture. Don't attempt to capture every single thing that crosses your path. Instead, rely on your instincts and capture the ideas that truly resonate with you.
Once you've captured your ideas, it's time to organize them by:
Projects: These could be work projects, personal projects, or anything with a specific goal and timeline. Create a separate folder or tag for each project, and add any relevant notes to that folder.
Areas of Responsibility: These are the different roles and responsibilities you have in your life, such as your job, your family, your health, or your personal growth. Add any notes that relate to these areas to their respective folders.
Resources: Resources are for anything you're learning about or interested in but that doesn't necessarily relate to a specific project or area of responsibility. This could include topics like psychology, marketing, or creativity. Create folders or tags for these topics and add relevant notes.
Archives: Finally, create an archive folder to hold completed projects, old ideas, or anything else you don't need to refer to regularly. By keeping your archive separate from your active notes, you can reduce clutter and make it easier to find what you need.
Distill the Main Points
The next step is highlighting each note's key points, takeaways, or lessons.
This will take some time and effort, so instead of distilling every note you capture, focus on the notes most relevant to your current projects or goals. When you sit down to work on a project, take a few minutes to review your related notes and highlight the most important points. This will help you get back up to speed quickly and ensure you're making the most of your collected information.
Put Your Ideas Into Action
The final step is to create something new and valuable.
When writing an email, creating a presentation, or working on a project, turn to your digital notes. Instead of starting from scratch or relying on your memory, you'll have a rich collection of ideas and insights to draw from. This can make expressing yourself much easier and more efficient, as you don't have to spend as much time brainstorming or researching.
Having a second brain to reference can also help you feel more focused and creative. Knowing you have a trusted system for capturing and organizing your ideas allows you to think more deeply and explore new possibilities. You may develop more original ideas or make connections that you wouldn't have otherwise.
Today's advice is provided with insights from Tiago Forte.
Navigating the AI Revolution: How to Future-Proof Your Business
As AI advances rapidly, it's becoming clear that businesses must adapt to stay competitive. We're all looking for ways to work smarter, not harder. But with so many marketers using AI, it can be challenging to make sure you stand out from other businesses using AI-generated content.
But if you use AI strategically, you can position yourself for success and differentiate your business from the competition.
These tips will help you future-proof your business in the face of rapid technological change:
Develop AI Literacy
Take the time to educate yourself on the latest AI developments and how they could affect your business and industry.
Start by researching the specific AI tools and technologies relevant to your field. Learn how they work, what they can do, and their limitations. Follow industry blogs, attend webinars and conferences, and join online communities to stay up-to-date on the latest trends and best practices.
It's also important to understand the ethical implications of AI. As AI becomes more advanced, it raises questions about privacy, bias, and job displacement. Stay informed about these issues and consider how they might impact your business and customers.
Conduct a SWOT Analysis
A SWOT analysis can help you understand your strengths, weaknesses, potential benefits, and threats concerning AI. Compare your skills to AI's capabilities to identify areas where you need to improve or adapt.
Start by listing your strengths. What unique skills, knowledge, or experience do you bring to the table that AI can't replicate? Maybe you have strong interpersonal skills, creative problem-solving abilities, or deep industry expertise.
Next, consider your weaknesses. What tasks or skills do you struggle with that AI might be able to do better or faster? Maybe you need to improve at data analysis, or you need help with repetitive tasks.
Look for ways to leverage AI to enhance your strengths or overcome your weaknesses. For example, if you're a skilled writer but need help generating ideas, you could use an AI tool to help brainstorm topics or outlines.
Finally, consider the threats posed by AI. What tasks or skills might become automated in the future? How might AI disrupt your industry or change customer expectations? Use this information to plan and develop strategies to stay relevant.
Diversify Your Products and Services
To prepare for the unexpected, consider diversifying your products and services. If AI hits one area of your business, you'll have other offerings to fall back on. This can help you stay resilient in the face of rapid change.
Think about ways you can expand your offerings or target new markets. Can you develop new products or services that complement your existing ones? Can you adapt your skills to serve a different industry or niche?
Look for ways to collaborate with others or form strategic partnerships. By joining forces with complementary businesses, you can expand your reach and offer more value to your customers.
Today's advice is provided with insights from Ben Angel.
Strategic Networking for Depth vs Breadth
There's a difference between being connected to a lot of people and forming relationships that are valuable to you professionally.
By investing in fewer but more meaningful relationships, you can grow your business and find more fulfillment and support in your professional life.
How do you know which people to focus on?
Start With Passion and Values
When deciding which relationships to deepen, look for people who light up when discussing their interests. Pay attention to their excitement when talking about certain topics, even if they apologize for going on a tangent. This enthusiasm is a sign that they value the subject matter deeply.
You also need to make sure your values align. Disagreements on foundational issues like politics or human rights can hinder a budding professional relationship. While you don't need to agree on everything, having a basic level of ideological compatibility is essential. If you find yourself on opposite sides of an issue that's important to you, keep things surface-level.
Assess Reciprocity
Look for a give-and-take dynamic where both people are sharing and listening. As you share more about yourself, notice if the other person reciprocates by asking about your interests, hopes, and fears. Balanced relationships involve both parties making an effort to understand each other. Pay attention to whether the other person is genuinely curious about you and your life.
The relationship may not be worth pursuing if you find yourself doing all the heavy lifting in the conversation.
Make a Small Request
After establishing rapport, try making a small request, like asking for feedback on a blog post or pitch deck. How the person responds will tell you a lot. If they are happy to help and offer thoughtful comments, that's a green light to continue deepening the relationship. It shows that they value your work and are willing to invest time in supporting you.
If they refuse or seem put out by your request, reconsider investing more time in the relationship. A person not willing to do small favors isn't someone you can count on for bigger things down the line.
Invest in the Other Person
Use a relationship-focused CRM like Dex to keep track of your growing network. This will help you remember important details about each person, like their hobbies, family life, and career goals. Having this information at your fingertips lets you have more personalized interactions and show that you value the relationship.
Tools like Calendly can also be helpful by allowing close contacts to book time with you when needed. Giving VIP access to your calendar demonstrates trust and openness. It shows that you are willing to make time for the people who matter most, even if it's just for a quick 15-minute check-in or brainstorming session.
Know Your Limits
Even if you want to build meaningful relationships with everyone you meet, the reality is that you can only maintain a limited number of deep professional connections as an individual. Between work obligations, family life, and personal interests, there are only so many hours in the day. That's why it's crucial to be selective about who you let into your inner circle.
Take the time to reflect on what you want out of your professional relationships and prioritize accordingly. Focus your curiosity and availability on the people who energize and inspire you. Over time, these connections will bring the most value to your life and business.
It's okay to stay acquaintances with people who don't quite make the cut. You can still say hello at industry events or reply to their social media posts without investing much one-on-one time. What matters most is that you are intentional about how you allocate your relationship-building energy.
Today's advice is provided with insights from Sunny Hunt, a featured guest on the Marketing Agency Show.
🗞 Meta's AI-Powered Instagram Search Bar: Meta is currently testing the integration of its generative AI-powered Meta AI chatbot into the Instagram search bar, allowing users to engage in conversations and discover new content. When users type a query into the search bar, they are directed to a conversation in their DMs with Meta AI, where they can ask questions or use pre-loaded prompts. Additionally, Meta AI can help users discover new content on Instagram, such as Reels, by tapping on prompts like "Beautiful Maui sunset Reels." Meta stated that its generative AI-powered experiences are under development in varying phases and are being tested publicly in a limited capacity. Source: TechCrunch
🗞 TikTok Ads Controls: TikTok has introduced three new brand suitability innovations to give advertisers more control over where their ads appear on the platform's For You feed. These innovations include Category Exclusion, which allows advertisers to control whether their ads run next to four non-standard categories: Gambling & Lotteries, Violent Video Games, Combat Sports, and Youth Content; and Vertical Sensitivity, which enables advertisers to exclude vertical-related content that may not align with their brand positioning. TikTok has also launched a unified Brand Safety Hub in TikTok Ads Manager, providing advertisers with a streamlined workflow to define brand safety and suitability settings at the account level. Source: TikTok
🗞 TikTok's AI Influencer Tool: The platform is developing a new feature that will allow brands to create AI-generated virtual influencers to promote their products through videos and live streams within the app. According to The Information, the feature, which is still in development, would generate a script for a video ad based on a prompt submitted by the advertiser and create an AI-generated influencer to perform in the video. Additionally, TikTok Shop merchants would have the ability to use the AI influencer tool to promote their products. Source: Social Media Today
🗞 X Verification: X will discontinue the hide your checkmark feature for Premium users soon. Source: @xDaily via X
🗞 Instagram's 'Creator AI' Influencers: Meta's new "Creator A.I." initiative will allow Instagram influencers to create AI bot versions of themselves to interact with their followers. The chatbot would mimic the "voice" of the Instagram influencer to respond to messages and comments. Under the new program, Meta plans to train these bots using the creators' Instagram posts, DMs, comments, and audio from Reels and Stories to capture their voices accurately. Source: Social Media Today
🗞 Instagram Notes: Instagram is making its status update feature, Notes, more prominent within the app by displaying it directly on users' profiles. Additionally, the platform is experimenting with "prompts" for Notes, which will enable users to share questions for their followers to answer in their updates, similar to the collaborative "add yours" templates available for Stories. Source: Engadget
🗞 Meta Tests AI Chatbot: Meta has confirmed that it is conducting trials of its AI chatbot, Meta AI, with WhatsApp, Instagram, and Messenger users in India and parts of Africa. Source: TechCrunch
🗞 Threads' Tests Search Features: Adam Mosseri, head of Instagram, confirmed Threads is testing the addition of "Top" and "Recent" to its search results to help users find relevant results in real time. Source: @mosseri via Threads
🗞 Threads' Tests Messaging Features: Meta has begun testing messaging features for its Threads app. While the new messaging capabilities do not introduce a separate DM system for Threads, they allow users to initiate new messages from the Threads app, which are then sent through the existing Instagram inbox. Some Threads users have reported seeing a "message" button on other users' profiles, replacing the previous "mention" feature. Source: Engadget
🗞 TikTok Partners With AXS: TikTok has announced a new global partnership with AXS, a leading ticketing company, to provide fans with a convenient way to discover and purchase tickets for live events. The partnership, currently available in the United States, United Kingdom, Sweden, and Australia, allows Certified Artists on TikTok to promote their AXS live events and connect with fans worldwide by adding event links to their videos before publishing. Source: TikTok
🗞 X's Annual Fee for New Accounts: X is expanding its one-off fee initiative for all new accounts to combat the "relentless onslaught of bots" on the platform. Under this new system, users can create an account and browse the app at no cost, but engaging in interactions will require payment. However, Elon Musk clarified that new accounts will be allowed to interact after three months without additional cost. Source: Social Media Today
🗞 X Previews New Grok AI Model: xAI, the AI arm of X Corp, has previewed the upcoming Grok-1.5V AI model—Anthropic's first-generation multimodal model that can process visual information and its text capabilities. This means that users can pose questions using various types of visual media. According to xAI, Grok 1.5 is competitive with existing frontier multimodal models across multiple domains, including multi-disciplinary reasoning, understanding documents, science diagrams, charts, screenshots, and photographs. Source: xAI
🗞 X's Verified Incentives: X has introduced a new incentive for brands to sign up for its Verified for Organizations program. The platform is offering ad credits equal to the cost of the subscription package chosen by the brand. Advertisers who opt for the Basic Verified Organizations package, priced at $2K per year, will receive $2K in X ad credits added to their account. Similarly, those who choose the Full Access offering at $10K per year will receive $10K in ad credits. Source: Social Media Today
🗞 Meta Rolls Out Meta AI Website: Meta is rolling out meta.ai (the website) and is updating its AI assistant, Meta AI, now powered by Meta Llama 3. The enhanced AI is rolling out to more countries across Meta's apps and on its web experience, allowing users to access assistance for various tasks without leaving the app they are using. Key improvements include faster, real-time image generation through the "Imagine" feature, currently in beta on WhatsApp and Meta AI for the web in the US. The AI also offers seamless search integration and can be accessed directly from the Facebook Feed for additional information on posts. Source: Meta
🗞 Snap Updates AI Policies: Snapchat is updating its policies and practices for AI-powered features to improve transparency and safety. The platform will use icons, symbols, and labels to indicate AI-powered features and introduce watermarks on AI-generated images. The platform has also implemented standardized safety testing, a review process to detect problematic prompts early in development, and additional testing to minimize biased AI results. Source: Snapchat
🗞 TikTok Rolls Out New Photo-Sharing App: TikTok is rolling out its new photo-sharing app, TikTok Notes, for limited testing on iOS and Android platforms in Australia and Canada. Source: @TikTokComms via X
🗞 TikTok Creator Code of Conduct: TikTok has updated its Community Guidelines and introduced new features to help creators understand and follow the platform's rules. The revised guidelines clarify policies on hate speech, health misinformation, and content moderation. TikTok is also updating its For You eligibility standards, introducing warning strikes for first-time violations, and rolling out an "Account Check" feature for creators to audit their accounts. Additionally, the platform is publishing a Creator Code of Conduct outlining expected standards for creators involved in TikTok programs and events. Source: TikTok
🗞 YouTube Tests Personalized Subscriptions Feed: YouTube is currently testing a new feature called "Most Relevant" within the "Subscriptions" tab. This feature is designed to assist users in discovering updates from the channels they engage with most frequently. The platform is also streamlining the process for uploading Members-Only Shorts. With this update, creators will be able to directly upload exclusive content for their members instead of having to convert existing Shorts. Source: YouTube
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