alluser,
Let me tell you something crazy.
One single brain hack is the reason why dozens of industries are worth hundreds of billions of dollars.
Fast-food.
Gaming.
Tech.
The list can go on…
Companies create products and marketing campaigns that hack a vital neurotransmitter in the brain, that makes people act impulsively.
It's very hard to escape its influence.
In fact, it probably drives your behavior right now.
I'm talking about Dopamine.
You've heard of it before, but you probably know it as the pleasure molecule.
In reality, Dopamine is the anticipation molecule.
This is a very important difference because while pleasure can end… anticipation is never ending.
"From dopamine's point of view, having things is uninteresting.
It's only getting things that matters.
If you live under a bridge, dopamine makes you want a tent. If you live in a tent, dopamine makes you want a house. If you live in the most expensive mansion in the world, dopamine makes you want a castle on the moon.
Dopamine has no standard for good, and seeks no finish line." - Daniel Z. Lieberman
It's an unlimited source of energy that you can use to make people take action.
How? Give people an itch to scratch.
The best way to do that is by running contests and giveaways.
It's the easiest path to mind-blowing engagement because it gives people something to look forward to.
They get a rush of dopamine and when that happens they NEED to act… so they come to you, instead of you going to them.
Best part? You can create and manage contests in just minutes.
Just install a contest plugin on your WordPress website.
We recommend RafflePress because it has an amazing Drag & Drop Giveaway Builder, Viral Templates, life-saving Integrations, and a ton of other cool features!
However, if you want to explore other options, we put together a list here 👉 10 WordPress Contest Plugins for Your Next Viral Giveaway.
Choose the one that's best for you, and start creating dopamine-inducing contests!
If you have any questions, reply to this email.
Talk again soon,
Angie
General Manager
OptinMonster
