A fear that's so pervasive, no one can fully escape it.
It's a foundational component of the social media ecosystem, and one of the big reasons people are so hooked to their devices.
There's no surprise this fear is very profitable if you know how to use it.
I'm talking about FOMO, or the Fear of Missing Out.
It's what you feel when you see someone on Instagram that seems to have a perfect life.
It's what you feel when you haven't checked the news, Facebook or X (Twitter) for a couple of hours or a couple of days if you're one of the resilient ones.
FOMO is a negative emotion, but there are ways to use it in a positive way.
You can use it in your marketing, in an ethical way, to help your prospects take action at the right time.
If every major company uses this, why shouldn't you?
We put together a guide to show you how to effectively use FOMO in your marketing… with 17 examples to inspire you.