It's not easy being a marketer.
Our job is to move people from consideration to action.
Over the years, I discovered two effective ways to get people to act.
The first—and very obvious one—is by having a big sale.
And when the sale is 50-percent off, you can come at it from two different angles.
The first is focusing on getting two for the price of one. The other angle is a buy one, get one free positioning.
This can be very effective and marketers typically use it sparingly.
A second way to help people down the path to a decision is to include a strong bonus.
It helps when that bonus has real value.
Is it something people have actually paid for?
Could your audience receive immediate benefits from the bonus?
If you really want to move people, consider combining the sale and the bonus together.
For example, right now tickets to our next Social Media Marketing World are 50% off.
That's a great deal for anyone who's thinking of attending, but it might not be enough because the event is still a ways off from today.
So we need an added incentive to get people over the line.
That's why we decided to add in a bonus—one that people paid for just a few months ago.
For a limited time, you can get recordings from this year's event with the purchase of an All-Access ticket for 2025.
This means that every keynote, all the AI content, all the workshops, and everything else that happened at the conference is yours today, if you grab your 2025 ticket now.
"
My goal was to get a grasp of AI and how to further apply it to social media. The conference far exceeded my expectations and really gave me an understanding of AI and how I can apply it right now," said Raymond Pohlmeyer.
Check out the link below to see all of the content you'll get immediate access to.
Show me the content Thanks for reading and here's to an amazing second half of 2024!
Michael Stelzner, founder of Social Media Examiner
id: 2024-06-19-20:31:33:576t
