Today's Guide to the Marketing Jungle from Social Media Examiner... | Presented by |  |
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In today's edition:
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📷 Today's Tip of the Day is for Instagram
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✍️ Specialized AI copywriting assistants
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More TikTok ads tools
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🗞️ Additional industry news from Facebook and Messenger
Do you use Instagram Reels to create content? Are you covering a topic in a series of Reels?
Whether you're covering news, a product reveal, or a tutorial a Series can organize your Reels so viewers can easily find and binge everything you have on a specific topic.
Set Up Instagram Series
To create a Reel Series, start by tapping the camera icon and selecting "Reels."
Record or upload your first video, then add audio, effects, and text to make it pop.
When you're ready to post, tap "Next" and choose "Add to Series" on the Share screen.
Give your series a name and start sharing your multi-part story!
Today's advice is provided with insights from Social Media Examiner's Editorial team.
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Advanced AI Copywriting: How to Train AI to Write Like a Pro
If you're ready to embrace AI as a collaborative copywriting tool rather than a replacement for the human element in your content creation process–as an opportunity for innovation and growth, follow this framework.
Choose a Role for Your AI Copywriting Assistant
Every AI copywriting persona you create should be a customized AI model trained to write in a specific style to produce a particular type of content.
We'll focus on training AI to write social media posts, but this method also works for blog posts, emails, and landing pages.
Collect Your Content Training Data
You'll first need to gather your top-performing content across all social platforms, aiming for at least 100 examples of your best work. This comprehensive content database will be the foundation for training your AI tools and ensure they accurately reflect your brand voice and style.
Transfer all the copy and social media content into a spreadsheet and record the following:
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The social platform for each post
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How many comments, likes, and shares each piece generated
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Whether the post included an image or a video
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The topic of the post is (politics, social media, branding, virtual assistants, etc.)
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The tone or style of the post (humorous, educational, etc.)
Next, download your top 100 social media posts from any platform in a Google Doc and export it as a PDF.
Prep Your Audience Persona
It's essential to give your AI writing assistant context for the target audience you write for by creating detailed audience personas that include demographics, psychographics, pain points, desires, and motivations.
Save this persona as a Google Doc and export it as a PDF.
Articulate Your Brand Voice
To help AI write in your unique brand voice and style, document your company's brand, mission, and values. If your brand is personal, include personal details to add human authenticity (e.g., family information, interests.)
For example:
Jeff J. Hunter founded VA Staffer, a virtual assistant agency with over a hundred team members in the Philippines. He specializes in leveraging virtual teams and AI to enhance productivity. He's also the creator of the AI persona method, with three hundred fifty students learning how to use AI for their business to take over their marketing. He's also the creator of the AI consultant certification program—the first of its kind. The program has over one hundred fifty consultants. He has two boys, Jesse's twelve, Lincoln's five. His wife's name is Anna. He's been married to her for fifteen years. He has a rotten little French bulldog named Nugget and a giant cane corso named Cardi. He lives in California and travels the world, teaching people how to build remote teams and leverage AI.
Save this brand voice as a Google Doc and export it as a PDF.
Train Your AI Copywriting Persona
First, open your AI model and upload your brand voice details, audience persona, and content examples.
Pro Tip: Continuously update your personas with new successful training content each month.
If you use ChatGPT, you'll copy the training data from your Google Docs and paste it into a new chat each time you use it. If you use Claude, you'll create a Project and upload your training data as PDFs.
Next, specify the persona's role and output expectations.
You are an expert in examining and imitating the writing styles of professional copywriters. In the knowledge base provided by me, I've given you three sets of training data. One is my brand voice. One is the persona for my target audience. One is my most viral one hundred LinkedIn posts for myself, Jeff J. Hunter. You should analyze the writing style and imitate it to create viral social media posts on the topic that I provide. When you write viral posts, make each sentence its own paragraph.
When you're ready for the AI to write your social media posts, simply prompt it with the following:
Write a viral post about [topic].
Today's advice provided with insights from Jeff J. Hunter, a featured guest on the AI Explored podcast.
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Facebook Updates: Key updates include a new "Local" tab for community content, an "Explore" tab for personalized interests, an improved Video tab with emphasis on Reels, and enhanced Event sharing capabilities. Facebook is also testing AI-powered features for Groups and expanding Dating options. Additionally, Facebook is expanding monetization opportunities for creators across various content formats. Source: Meta
Messenger Features: Messenger updates include new functionalities for Notes, a "Memories" feature, and the introduction of "Messenger Communities" for interest-based connections. Source: Meta
TikTok Ads Solutions: TikTok introduced new advertising solutions aimed at helping brands achieve better business results. The Performance Automation Solution, called Smart+, automates the performance advertising process across targeting, bidding, and creative aspects. Smart+ offers campaign objectives including Web Campaigns, Catalog Ads, App Campaigns, and Lead Generation Campaigns. TikTok also introduced GMV Max, which automates TikTok Shop campaign creation to help merchants grow their gross merchandise value. GMV Max simplifies ad operations and allows sellers to reach their audience across various shoppable placements on TikTok. TikTok also launched Out of Phone: Retail, an in-store digital advertising solution that showcases organic and branded TikTok content in retail locations. Source: TikTok
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