20% vs 10% discount - which converts better? 🤔

Hey alluser,   Yes, I admit, popups can be annoying at times. 😅 But what if I told you that the right popup strategy could literally transform your business? Not just a little bump in subscribers – we're talking 2.5X increase in daily optins and 20%+ revenue growth. Here's the thing: we caught up with AutoAnything's CMO, Michael Epstein. He shared something fascinating about their OptinMonster journey that made me think of you. They were struggling with the same challenge you might be facing: how to turn casual browsers into eager subscribers without being annoying. The secret? It wasn't just about slapping a discount offer on a popup.  They discovered something much more powerful through simple A/B testing. (Spoiler: the difference between 10% and 20% off was eye-opening!) But here's what really got me excited: they found a way to use our targeting rules that I bet you haven't thought of yet. They're now running campaigns that their visitors don't even recognize as campaigns – genius! Want to see exactly how they did it? Show Me AutoAnything's Strategy If you have any questions, reply to this email.   Talk again soon,   Angie Meeker General Manager,  OptinMonster

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