Today's Guide to the Marketing Jungle from Social Media Examiner...
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The weekend is almost here, Alluser! Before you unplug, here's one last round of insights and updates. Whether you read them now or save them for later, you won't want to miss these.
In today's edition:
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Meta ad templates that don't look like ads
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LinkedIn commenting strategy
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Making a short-from video series work
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7 New ways to use Claude
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🗞️ Industry news from YouTube
Meta Ad Creative Templates for 2025
Looking to boost your Meta ad performance this year? Ben Bennett just shared the top 5 ad creative templates working right now.
These templates include problem-focused contextual ads, disguised product demos that don't feel salesy, practical pain points with emotional hooks, narrative-style ads with trust elements, and the surprisingly effective Amazon review format.
The breakdown is super actionable and each template comes with real examples, explanations of why they work, and clear steps to implement them yourself, even on a small budget with zero production experience. Read more here.
Are You Using LinkedIn Comments Enough?
Ever wonder if you're commenting too much or too little on LinkedIn? Michelle Raymond's latest post reveals how comments might be the platform's most underrated tool for business growth.
Her post breaks down exactly why comments matter (LinkedIn's even updated how they're tracked), how often you should be commenting based on your goals, and the cringe-worthy mistakes to avoid.
Whether you're just starting out or looking to level up your LinkedIn game, this post makes a compelling case that strategic commenting might be the missing piece in your social strategy.
Want to transform your LinkedIn presence with minimal time investment? Read more here.
How to Be More Valuable in 2025…
Are you feeling undervalued at work? Are you looking for a way to shine to your boss or clients?
Imagine acquiring specialized knowledge that helps you get a raise, increase your rates, or bring in more revenue for your company. That's what happens with a Virtual Ticket to Social Media Marketing World.
"The Virtual Ticket alone has taught me more about social media and marketing than my entire college degree. Honestly, this conference is why I have the position I have now," said Holly Carlson.
I'm ready for all the recordings.
How to Create a Short-Form Video Series
Are you looking for a breakthrough content strategy? Wondering if a short-form video series could transform your marketing results?
Creating a consistent short form video series can transform your social media presence. While many marketers and content creators focus on producing random individual short videos, a strategic series approach offers significant advantages.
For example:
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Building Subscriber Loyalty: A series creates clear expectations that encourage subscriptions. People will subscribe because they know what they'll get next.
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Creating Viewing Rituals: Regular engagement is much harder to achieve with random content.
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Simplified Production Workflows: Having a consistent format allows creators to develop templates, shortcuts, and processes that drastically reduce production time.
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Narrative Continuity: A series allows you to reference previous episodes, building storylines that span multiple videos.
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Community Building: Regular viewers begin to recognize inside jokes and recurring elements, creating a sense of belonging.
Pat Flynn's journey into short form video started as an experiment. Already successful with his long form Pokemon channel Deep Pocket Monster (1.5 million subscribers), Flynn decided to test whether he could build an audience with short videos.
He launched a separate, faceless channel called "Should I Open It or Should I Keep It Sealed?" The concept was simple: every day, he would open a pack of Pokemon cards to see if he got valuable cards or not.
Around day 21, his videos were only getting a few hundred views but Flynn stayed committed to the process.
The breakthrough came around day 32-33 when one of his videos suddenly received a million views in less than 24 hours. This success pushed his other videos up, and he began reaching tens of thousands, sometimes hundreds of thousands of views per video. By analyzing which videos performed well, Flynn identified elements to replicate in future content.
Today, Flynn's short form channel has over one billion views across platforms and has grown to over a million subscribers. It generates five-figure monthly revenue, has led to brand deals, partnerships, and even an invitation to open Pokemon cards on field at a Detroit Lions game.
Commit to a 60-Day Experiment
Committing to a 60-day timeframe creates what Pat Flynn calls voluntary force functions–a pattern of constraints that help you develop discipline and efficiency.
Rather than worrying about how the day's video is doing, the focus becomes, "Did I actually create a video today and did I learn anything from it?"
This approach removes the pressure of immediate success and allows you to focus on improvement and consistency - things you can control. Instead of setting view or subscriber goals that you can't directly influence, focus on the daily practice of creating, refining, and showing up.
60 days is a good timeframe because:
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It's long enough to see meaningful patterns emerge
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It creates urgency without being overwhelming
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It gives you an end date to evaluate results objectively
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It forces you to develop time-efficient processes
This fixed timeframe also makes it easier to get buy-in if you're proposing this experiment for a brand or team.
Develop a Simple Short-Form Video Framework
The key to a successful, sustainable series is creating a simple, repeatable format that viewers can immediately understand. Flynn recommends brainstorming many potential frameworks, then selecting one that's easy to communicate and feels right for your expertise and audience.
Here are so industry-specific framework ideas that work well:
For professional service businesses:
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A daily "Myth vs. Reality" series where you debunk a common misconception in your industry
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A "Before & After" series showcasing client transformations with the same format each time
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A "Quick Win" series where you demonstrate one small actionable tip that creates immediate value
For product-based businesses:
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A "Customer Spotlight" series with a consistent interview structure
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An "Unknown Feature" series highlighting overlooked aspects of your product
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A "How It's Made" series showing behind-the-scenes glimpses of your production process
For marketers serving other businesses:
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A "High-Low Sales Pitch" where you reveal a product, hide the price, guess its value, and track your accuracy over time
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"Born With It or Built It" profiles of successful entrepreneurs revealing if they inherited wealth or created it themselves
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A "60-Second Strategy" series covering one focused marketing tactic per day
Once you have ideas, test them by explaining the concept to others. Flynn advises: "Go down the office and say, 'Hey, what do you think of a video series where I do X, Y, and Z?' If they respond with, 'Wait, when you say that, what do you mean?' that doesn't work yet."
Examples of other successful series are a photographer who approaches strangers with dogs and takes professional photos, or a golfer attempting to make a hole-in-one over his house with an increasing number of balls each day.
Today's advice is provided with insights from Pat Flynn, a featured guest on the Social Media Marketing Podcast.
Watch the full interview on YouTube
7 Game-Changing Uses for Claude 3.7 Sonnet
Everyone's talking about Claude 3.7 Sonnet's coding abilities, but that's just scratching the surface. Rick Mulready discovered seven unique, time-saving applications that people aren't talking about yet.
Want to create professional interactive graphics without design skills? Or build high-converting landing pages in minutes instead of days? Claude 3.7 can do that.
This AI can also leverage web search within Projects to pull in fresh data, create metrics dashboards that actually make sense of your numbers, and develop comprehensive style guides that maintain brand consistency across all your content.
These aren't your typical AI use cases—they're practical applications specifically designed for online businesses looking to save time while elevating their digital presence. Watch more here.
YouTube Shorts Creation Tools Announced: The first is a new and improved video editor, which will allow creators to make precise adjustments to clip timing, rearrange or delete clips, add music or timed text, and preview their Shorts. Soon, creators will be able to synchronize their edits to the beat of music automatically, eliminating the need for manual syncing. Templates are being enhanced to allow users to incorporate photos from their gallery, with effects in templates coming soon and automatic attribution to original creators. Later this spring, creators can add image stickers from their gallery to their Shorts, making it easier to share visual examples. Finally, YouTube Shorts will introduce AI stickers that can be created with a simple text prompt, allowing creators to generate unique stickers for self-expression. Source: YouTube
What Did You Think of Today's Newsletter?
Did You Know?
The first known mention of polka dots in print appeared in Godey's Lady's Book in 1857, describing a muslin scarf embroidered with rows of round polka dots. This marked the beginning of its recognition as a fashion term.
Michael Stelzner, Founder and CEO
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