Today's Guide to the Marketing Jungle from Social Media Examiner...
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New week, fresh insights, Alluser! Stay sharp with the latest updates on AI, social media marketing, and emerging trends. Here's what you need to know.
In today's edition:
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Stop wasting Facebook ads spend
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Marketing your business before and after in-person events
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Facebook Updates: Friends tab, stories monetization, ads analytics, and more
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A better way to clean up your AI prompts
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🗞️ Industry news from LinkedIn, TikTok, and more
Stop Meta Ads From Reaching People Outside Your Target Location
Ever launched a perfectly targeted Meta ad campaign only to discover people commenting from nowhere near your target area? It happens.
In Jon Loomer's latest deep dive, he uncovers four reasons your carefully targeted ads might reach people outside your intended location.
From Meta's significant changes to location targeting options to the sneaky default settings you might have missed, Jon breaks down why this frustrating issue happens and what you can actually do about it. Read more here.
Using LinkedIn to Market Around In-Person Events
It's conference season! In his latest episode of The LinkedIn Ads Show, AJ Wilcox drops his complete playbook for maximizing your in-person event presence using LinkedIn Ads.
He breaks down exactly how to target attendees (even if you don't have their contact info!), which ad formats actually work for events, and the perfect timing for your pre-show, during-show, and post-show campaigns.
Did you know conversation ads for events get 67% open rates compared to the usual 55%? Or that promoting a personal post from your team member about attending gets 10% CTR versus the typical company post's measly 0.5%?
Plus, there's a killer tip about what to actually promote. Here's a hint: nobody wants another generic product demo invitation. Read more here.
Binge-Worthy Marketing Training for Alluser
If you're looking to up your marketing game, a Virtual Ticket to Social Media Marketing World is a great option. You get access to ALL of the content from the conference, including recordings of the sessions, keynotes, and workshops.
That's hours and hours of training.
"My eyes are sore as I have watched way too many sessions today! All awesome stuff. It's like Netflix… 'just one more," said Virtual ticket attendee Julia Doherty.
I'm ready to start bingeing today!
Discover Facebook's new AI-powered business tools, expanded monetization for Stories, and what the return of the Friends tabs means for marketers. We also cover how you can integrate Google data with your Meta ads analytics, and more.
Watch it on YouTube
AI Can Help You Become a Better Marketer!
If you're a marketer, creator, or business owner, you don't want to miss AI Explored. Each week, host Michael Stelzer brings you experts to help you learn how to apply AI in your work.
Here's what a few listeners said about the show:
⭐ ⭐ ⭐ ⭐ ⭐ I'm hooked!
⭐ ⭐ ⭐ ⭐ ⭐ I can't believe how much I am learning!
⭐ ⭐ ⭐ ⭐ ⭐ A must-listen for all Marketers
To listen, simply follow the show on your favorite podcast app.
Or visit our AI Explored show page today.
Don't Answer AI Clarifying Questions in Chat (Do This Instead)
Ever been told to have ChatGPT ask you questions about your prompt? Turns out that's not a great workflow.
Nicole Leffer shares a smarter way to refine your prompt—one that prevents conversation confusion and dramatically improves your results!
Her approach works for all ChatGPT, Claude, and Gemini and keeps your conversation history clean and focused on what matters.
Want to level up your AI prompting game with this simple workflow tweak? Check out the full post for more details! Read more here.
Midjourney Releases Alpha Version of V7: The model has personalization turned on by default, requiring users to unlock this feature (taking approximately 5 minutes) before use, with the ability to toggle it on or off at any time. The announcement introduces Draft Mode as their next flagship feature, which costs half as much and renders images 10 times faster than standard mode. Some features, including upscaling, editing, and retexturing, will temporarily use V6 models, with updates planned for the future. Moodboards and SREF functionality will work with V7, with performance improvements expected in subsequent updates. The roadmap includes new features every week or two for the next 60 days, with a new V7 character and object reference identified as the most significant upcoming feature. V7 is launching in two modes, Turbo and Relax, with the standard speed mode requiring more optimization time before release. The pricing structure changes with V7, as Turbo jobs cost twice as much as normal V6 jobs, while Draft jobs cost half as much. Source: Midjourney
LinkedIn Tests Video Trends Highlights: Key videos are highlighted within the dedicated video tab and the video carousel in users' feeds. These trending topics will cover a diverse range of professional content, including workplace stories, industry news, and job and career tips. The platform is encouraging users to create and post videos related to these trends if they have relevant perspectives to share. Source: LinkedIn
Snapchat Expands Agency Partner Program: The program is currently available in the US and UK, with plans to expand to Saudi Arabia and the United Arab Emirates soon. The expanded program introduces a new tiered badging system with two levels: Strategic Agency Partner (an advanced tier for top-performing agency partners) and Agency Partner (designed for agencies with high growth potential). Snapchat is also launching a new Agency Partner Hub that provides exclusive resources, including training, certification, case studies, best practice guides, and insights to help agencies succeed with Snapchat Ads. Agencies that meet the badge requirements will receive benefits, including dedicated one-on-one support with strategic guidance, access to training resources, and special offers such as client coupons and opportunities to test new ad products. Qualified agencies will be showcased in Snapchat's Partner Directory, making them more discoverable to businesses looking for recognized Snapchat Ads experts. Source: Snap
TikTok Feature Updates: You can now mark viewers in your live streams when streaming with friends, making it easier to identify their likes, comments, and other interactions. The platform has also added an Add alternative text option within the photo post composer, giving users a straightforward way to include text descriptions for their still image uploads, which improves accessibility. Sources: @jonahmanzano and @oncescuradu via Threads
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