Today's Guide to the Marketing Jungle from Social Media Examiner...
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The weekend is almost here, Alluser! Before you unplug, here's one last round of insights and updates. Whether you read them now or save them for later, you won't want to miss these.

In today's edition:

Linkedin posting cadence research to guide your strategy
Try this new YouTube Thumbnail tool from Google
The Content Album Strategy for LinkedIn content
This Canvas tutorial will change how you work in ChatGPT
🗞️ Industry news from Google, Reddit, and more

LinkedIn Post Frequency Research Insights

If your current LinkedIn approach for posting is when time allows, you may be missing key opportunities for growth.

A new study analyzing over 2 million posts provides concrete data on how post frequency impacts reach and engagement and the findings challenge conventional wisdom.

Rather than offering generic advice on consistency, this analysis from Buffer reveals how increasing your posting cadence just slightly can lead to significant improvements in visibility and engagement. For small business marketers and solopreneurs alike, it outlines a sustainable approach to activating LinkedIn's algorithm without sacrificing content quality or burning out.

Importantly, the benefits hold true regardless of audience size. Whether you're just starting to build your presence or already managing a sizable following, this research shows that consistent, strategic posting can drive stronger per-post performance across the board.

Wondering what the data says is the optimal number of posts per week in 2025, and how to adjust your strategy accordingly? Read more here.

Google's Latest Tool for YouTube Thumbnails

What if creating professional-quality thumbnails didn't require a photoshoot, editing software, or even a designer? Google's new AI tool, Nano Banana, changes how marketers craft attention-grabbing visuals—and it's totally free.

In a few clicks, you can turn a simple selfie or screenshot into a cinematic thumbnail with customized backgrounds, lighting, clothing changes, and even on-image text… no Photoshop skills required. Whether you're A/B testing designs or reusing images from old campaigns, this tool gives you full creative control—without the time suck.

Nick Nimmin's tutorial and examples explain how to use the tool. You'll learn helpful tips for removing background clutter, simulating professional photo setups, and more. Watch more here.

Want to Connect with Other Marketers?

Are you feeling isolated in your marketing journey, Alluser? When you attend Social Media Marketing World, you'll find your people and make valuable connections.

"The networking is probably the best you will ever experience at any conference. It's one of the things that makes Social Media Marketing World truly special," said Donna Moritz.

"One of the greatest things about SMMW is the access to speakers: I learned more from one-on-one conversations with key people than I could have from any session," shared Christine Gritmon.

Dominique Maez shared, "I was able to network with more than 5 people and I am extremely introverted so for me this was a big accomplishment."

Don't miss this chance to expand your network. Grab your All-Access ticket now!

I'm ready to find my people.

How to Build a Content Strategy for Sustainable LinkedIn Growth

Rather than relying on traditional content pillars that can become repetitive and boring, Bhandal developed a unique approach he calls the Content Album Strategy. Drawing from his experience growing up with eight-tracks, cassettes, CDs, and vinyl records, he recognized that successful albums contain different types of tracks that serve different purposes and resonate with different listeners.

Just as music listeners in the past would listen to entire albums rather than individual tracks, LinkedIn audiences benefit from experiencing a variety of content types that create a complete picture of who you are as a professional and person. This approach prevents the content creator from becoming "the guy or girl that just posts one kind of track"—avoiding the monotony that drives audiences away.

The album strategy ensures that different types of content resonate with different parts of your audience while capturing different segments at different times. Some tracks will appeal to people celebrating your wins, others will attract those seeking to learn from your experiences, and still others will connect with individuals going through similar challenges or transitions.

This diversified approach creates multiple entry points for audience engagement, ensuring that whether someone discovers your content during a professional high point, a learning moment, or a challenging period, they'll find something that resonates with their current situation and needs.

Track Five: The Floor Filler for Community Engagement

The floor filler represents content that gets your audience to join you on the dance floor—think "Let's Dance" by David Bowie. This content resonates deeply with your audience, encouraging them to engage, share their experiences, and participate in meaningful conversations around topics that matter to them.

Floor filler content should comprise approximately thirty percent of your content strategy and includes personal stories, business setbacks, hosting events, and other experiences where your audience can relate and participate in the engagement. The goal is creating content where people want to come along for the ride, hold your hand, get on the dance floor, and share their own similar experiences.

This content type generates the highest levels of community engagement because it creates opportunities for your audience to share their own stories, challenges, and experiences. When you share a business setback, others comment about similar challenges they've faced. When you discuss hosting an event, others share their own event experiences. When you mention personal struggles or achievements, your audience connects through shared humanity.

Bhandal illustrates this concept through his work with a law firm that initially focused primarily on legal content about legislation, buying houses, getting divorced, and other service-related topics. While this content was necessary for demonstrating expertise, it generated limited engagement because legal topics don't typically inspire community conversation.

The transformation occurred when they began interspersing their legal content with floor filler posts about charity fundraisers, in-house events, team socials, and nights out. This content resonated with other organizations who commented about their own similar activities, creating the highest engagement levels the firm had ever achieved.

The floor filler strategy works because it creates what Bhandal calls "residual engagement." When you publish content that generates significant audience interaction, some of that engagement momentum carries over to your next post, even if that subsequent content is more business-focused.

Floor filler content doesn't need to focus exclusively on challenges or setbacks. Positive experiences like hosting events, running networking gatherings, launching podcasts, or creating new business initiatives all serve as effective floor fillers when presented in ways that invite audience participation and shared experiences.

The key to successful floor filler content lies in crafting stories that balance personal vulnerability with professional relevance. Share enough detail to make your experience relatable without oversharing inappropriate personal information. Focus on universal themes like overcoming challenges, learning from failures, celebrating community, or navigating business transitions.

Effective floor filler content often includes implicit or explicit invitations for audience participation. Ask questions like "Have you experienced something similar?" or "What would you do in this situation?" or "Who else loves hosting networking events?" These prompts encourage your audience to share their own stories and experiences, creating richer conversations and stronger community bonds.

The most successful floor fillers tap into shared professional experiences that transcend industry boundaries. Stories about difficult clients, technology failures, networking successes, team building challenges, or business growth struggles resonate across different sectors because they reflect universal business realities.

A 3-Part Workflow for Using ChatGPT Canvas

Are you treating ChatGPT like a scratchpad—chaotic threads, lost subject lines, content buried under a scroll of past prompts? What if your AI assistant could think with you instead of just for you?

Our latest tutorial video shows you how to use ChatGPT Canvas. this little-known feature transforms AI from a one-way content generator into a dynamic, collaborative workspace. Think editable documents, version tracking, and multi-format content creation–all inside your existing ChatGPT thread.

This hidden tool is a game-changer for marketers juggling campaigns across platforms. Whether you're crafting a blog post, slicing it into LinkedIn snippets, or turning it into a podcast outline, Canvas keeps everything organized and editable in one place.

If you're feeling overwhelmed by AI's pace but hungry for practical ways to streamline your content flow, this feature might be your new secret weapon. Watch more here.

Google Adds AI-Powered Ads Tools: Google announced major updates to Asset Studio, offering AI-powered tools to help advertisers rapidly produce and refine creative assets across image and video formats. Features include lifestyle image generation from product photos, bulk transformations, style reference inputs, and shareable previews for easier team collaboration. Google also expanded AI Max for global Search campaigns, with one-click experiments and upcoming text guidelines to maintain brand safety and performance. These tools aim to streamline holiday campaign execution for retailers and brands. Google

LinkedIn Adds Saves and Sends Metrics to Post Analytics: LinkedIn has introduced two new creator analytics: Saves, showing how often posts are bookmarked, and Sends, capturing shares via direct messages. These metrics offer a clearer picture of lasting value and personal engagement. They join recent analytics enhancements such as follower gains per post, profile views, and Premium button interactions. The update supports LinkedIn's broader push to improve tools for creators and deepen audience insights. LinkedIn

Meta Expands Community Notes With New User Features and Notifications: Meta is enhancing its Community Notes program by allowing all users—not just contributors—to request notes and rate their helpfulness. Users will also receive notifications when posts they interact with get a note. So far, 70,000 contributors have written over 15,000 notes, with a 6% publish rate determined by a bridging algorithm that checks for helpfulness across diverse viewpoints. The update aims to boost transparency and broaden participation in moderating online information. Meta via Threads

Meta to Launch Instagram and Facebook Creator Discovery APIs: Meta will roll out new APIs to streamline creator-brand collaborations: the Instagram Creator Marketplace API on October 1 and the Facebook Creator Discovery API on October 6, 2025. These tools let agencies and partners search for creators using advanced filters, access detailed performance insights, and find similar creators (Instagram only). Designed to improve branded content campaigns, the APIs will be available after developers complete app review on launch day. Meta

Pinterest Debuts Shoppable Where-to-Buy Links: Pinterest has launched where-to-buy links that turn standard image ads into shoppable experiences for CPG brands. With a single tap, users can now view and select from various in-stock retailers to purchase featured products, combining convenience with flexibility. For advertisers, this update delivers valuable purchase intent data without sacrificing conversions or user experience. Pinterest

Reddit Replaces Subscriber Counts With Active Engagement Metrics: Reddit has removed public subscriber counts from all subreddit pages, replacing them with real-time activity metrics that show how many users visited and contributed in the past seven days. The move emphasizes engagement over passive membership, aligning with Reddit's push for more meaningful participation. It also supports new moderation policies, limiting how many high-traffic subreddits one person can moderate. While subscriber totals remain available to mods, they're no longer visible to general users. The Verge

Reddit Launches Publisher Tools and In-App Article Reading: Reddit has unveiled new Reddit Pro tools for publishers, designed to streamline how media outlets engage with Reddit's massive user base. Now in beta, the suite includes tools for tracking article performance, auto-importing stories via RSS, and receiving AI-driven community posting recommendations. Reddit is also testing a new in-app reading experience, letting users view articles and swipe up to access comments without leaving the platform. Publishers can join the waitlist at Reddit's business portal. Reddit

X Reveals Updated Ranking Signals for Post Reach in For You Feed: X has detailed how its "For You" feed ranks posts, emphasizing reply-driven engagement as the top signal for boosting reach. Posts that prompt conversations—especially ones where the original author replies—receive the highest algorithmic weighting. Other beneficial factors include video view duration, dwell time, and verified status. However, posts containing offensive content, links, or excessive capitalization may be penalized and hurt an account's reputation score. This latest update helps creators better understand how to increase visibility on the platform. Social Media Today

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Did You Know?

Street lamps were initially fueled not by oil or gas, but by fish oil attached to a wick—a practice until 1807 when gas lamps began to replace them in urban centers like London.

Michael Stelzner, Founder and CEO

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We publish updates with links for our new posts and content from partners. Your information: Email: tukangpostoemel@gmail.com Opted in on: 2021-09-06 17:20:47 UTC.

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LinkedIn Post Frequency Data, YouTube Thumbnails, LinkedIn Content Strategy, and More