Today's Guide to the Marketing Jungle from Social Media Examiner...
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New week, fresh insights, Alluser! Stay sharp with the latest updates on AI, social media marketing, and emerging trends. Here's what you need to know.
In today's edition:
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Can YouTube's latest AI tool actually save you time?
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LinkedIn Updates: Competitor Research, User Privacy, Campaign Tools, and More
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🗞️ Industry news from Meta and Instagram
How to Make the Most of YouTube's Ask Studio
AI-powered insights are showing up in more of the tools marketers use daily and YouTube's latest rollout is no exception.
The platform just released a walkthrough of its Ask Studio tool, a built-in creative assistant now living right inside YouTube Studio.
If you're juggling content ideas, trying to make sense of analytics, or just need a faster way to surface what your audience actually cares about, Ask Studio promises to cut through the clutter. You'll get video performance breakdowns, comment summaries, and idea starters—all in real time, without clicking into a dozen tabs.
Curious how it stacks up against YouTube's Inspiration tab? Or whether it's worth trying if you've never touched an AI tool before? Watch more here.
On this week's Social Media Marketing Talk Show, host Jerry Potter and Judi Fox break down the latest LinkedIn news and what it means for marketers like you.
Competitor Analytics Transitions to Premium Subscription Model
LinkedIn's competitor analytics feature has transitioned from free access to a premium paid feature, with the change taking effect in October 2025. This shift represents a significant modification to how businesses conduct competitive intelligence on the platform.
"It's tough to hear when something is getting pulled back, being put behind a paywall," Fox acknowledges. She notes that companies that have noticed the feature's absence should evaluate its importance to their strategy, while those that haven't noticed the change may find that competitive analytics wasn't as critical to their operations as initially thought.
The Premium Company Pages subscription, priced at ninety-nine dollars monthly, provides access to comprehensive competitive intelligence capabilities. This feature enables businesses to monitor up to nine competitors simultaneously and view trending posts from three different companies. Organizations can track and compare company page growth, follower metrics, and analytics performance against their selected competitors.
Without the premium subscription, companies will be restricted to monitoring only one competitor. This limitation requires businesses to carefully evaluate the value proposition. Organizations must balance the importance of viewing trending posts from multiple competitors and comparing growth metrics across nine competitors against the monthly subscription cost.
Fox raises important questions about the pricing structure, particularly when comparing it to personal profile subscriptions. Potter concurs that the price point warrants careful consideration, especially when evaluated against the sixty-dollar cost for personal premium accounts.
More Features, Tools, Changes, and Updates Discussed Include:
Watch it on YouTube
Meta AI Powers New Instagram Story Restyle Tools: Instagram has introduced Meta AI-powered restyling features for Stories, allowing users to make creative edits to their photos and videos using prompts or preset effects. From removing background clutter to transforming visuals with stylistic overlays like "film noir" or "underwater," users can personalize their content with ease. The new "Add Yours" sticker lets friends replicate your edits, encouraging trend creation and community engagement. All features are free and available within the Instagram app. Instagram
Instagram Edits App Updates: Instagram has rolled out Halloween-themed updates to its Edits app, giving creators new tools to enhance seasonal content. The update includes improved voiceover features with countdowns and easy retakes, spooky new fonts like Ghost, and eerie sound effects. You can also apply Halloween Restyle effects to give their videos a festive, haunted flair. Instagram via Social Media Examiner Editorial
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