Learn everything you need to know about customer lifecycle management and the best tools you can use to acquire and nurture more customers.

This newsletter was hand-curated while listening to You're Welcome by Dwayne Johnson. Service Blog October 4, 2021 Hi there, Catch up on your prescribed dosage of customer service with this week's latest and greatest content on the Service Blog.    Enjoy, Flori Needle HubSpot Service Blog Everything You Need to Know about Customer Lifecycle Management Every good customer service professional knows that business is about more than closing a one-time deal. The best companies build mutually-beneficial relationships with customers that equate to a higher customer lifetime value — meaning, these customers are going to stick around for a while. Enter the customer lifecycle. Analyzing the customer lifecycle allows you to better prepare your marketing, sales, and customer service teams to turn one-time purchasers into loyal promoters. We'll walk you through the definition of a customer lifecycle, the process of conducting a customer lifecycle analysis, the best tools for managing it, and the top lifecycle marketing strategies that can increase your customer retention rates. Let's get started. Read More Why Customer Service is Important: 16 Data-Backed Facts to Know When your business is on a low budget, there are probably several functions that are high-priority when allocating funds. Of course, your product team could use some financial assistance, and marketing — especially advertising — could always use a little padding. However, it might seem like a waste to invest money in your customer service team. After all, how can it really improve? Contrary to popular belief, your customer service team should be just as important — if not more important than — as your other teams. After all, it's the direct connection between your customers and your business. Still not convinced? Read the following list to understand how essential customer service is to improve your business and relationships with customers. Read More 7 Best Issue Tracking Software Systems in 2021 Customer-facing support roles are fast-paced and require a lot of focus — to master them, your team needs to be organized and capable of maintaining an efficient workflow. That's why the HubSpot Support team — which fields a few thousand support cases every weekday — uses issue tracking software. In this post, we'll review what issue tracking software is and cover the best options available for your business this year and beyond. Read More 6 Ways to Measure Your Service Team's Social Media Messaging Success While you might not have a dedicated social media customer service team, it's becoming more important to have dedicated reps assigned to answering questions that come in through social media messaging. Why? Well, because 45% of customers are now predicting that digital channels will be their primary way of contacting brands in the future, meaning social media messaging is going to continue to grow. However, you might be thinking, "Once I have some reps dedicated to social media customer support, how can I measure the success of social media customer care?" Of course, through tracking and measuring KPIs. You'll want to know how many people are reaching out via social media and how effectively you're meeting their needs. Let's dive into the key metrics to track to measure your service team's social media messaging success. Read More How CEOs and Company Leaders Can Foster Sales & Service Alignment In 2018 at INBOUND, Brian Halligan explained why HubSpot retired the funnel for the flywheel. Essentially, approaching business in a linear way to measure growth is a weakness. While the funnel produced customers, it didn't consider how you can delight customers to attract more people to your business (i.e. how marketing impacts sales impacts service impacts marketing, etc). To truly delight your customers, you need to have a seamless process of going from prospect to customer. That's where sales and service alignment comes in. But how does this work? And why is this important? To find out, we talked to executive customer success leaders about why you need to foster sales and service alignment and how to do it. Let's dive in. Read More Ask a Customer Service Expert! Every week, we ask HubSpot's support team to answer questions about customer service. Have something you want to ask? Submit it below! What does a customer success manager do? "CSMs have an in-depth understanding of the customer's needs and are responsible for communicating common customer behaviors to the sales, marketing, and product teams." Ask a Question Swetha Amaresan Creative Operations, Peacock TV HubSpot, 25 1st St., Cambridge, MA 02141, USA, 888-482-7768 Unsubscribe Manage preferences Update language | Cambiar el idioma | Changer la langue | Sprache ändern | Altere o idioma | 受信言語を更新する