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#1: LIVE: Organic Facebook Changes with Michael Stelzner and Jason Goff
Discover the latest on our live show today at noon Pacific / 3pm Eastern or listen to the audio of the Social Media Marketing Talk Show (dropping on Saturday on Apple Podcasts, Spotify, or Google Podcasts).
#2: Facebook Page Optimization Tips for 2022
When was the last time you took a look at your Facebook page? Are you taking full advantage of what Facebook has to offer? Learn how to use the newest features and integrations for your Facebook business page so you can promote your business more effectively in the new year.
#3: 10 Ideas for YouTube Ads People Won't Skip
Do you want to produce better video ads, but feel stuck when it comes to creative concepts? Do you struggle to write a strong script? Get 10 ideas for creating YouTube Skippable In-Stream ads that viewers won't want to skip. See some great examples from major brands that will inspire your team to create memorable, impactful video ads.
#4: How to Use Instagram Tagging for More Exposure
Want more people to see your Instagram posts? Are you using Instagram tags effectively? Discover the difference between @mentioning an account versus tagging an account, learn how and when to use each of these tactics, and find out how to remove your tag from someone else's post. You'll also learn why and how to apply Instagram location tags and product tags to your posts.
#5: How to Use TikTok Promote to Boost Your Reach (video)
Want to take your TikTok content marketing to the next level? Wondering how to boost the reach of your organic content? Watch this tutorial to discover how to use the TikTok Promote tool to get your best organic content in front of more people.
#6: 10 Facebook Ad Metrics Marketers Must Track
Overwhelmed by all the metrics inside the Facebook Ads Manager? Wondering which one you should focus on? Discover 10 important metrics to use when analyzing your Facebook ads. Plus, you'll see how to track them with a custom report.
#7: Pinterest Ads: How to Get Started
Do you want to diversify your ad spend beyond Facebook and Instagram? Have you thought about Pinterest Ads? Learn which types of products work best with Pinterest ads and how to be creative for your first Pinterest ad campaign.
#8: Live Video Growth and Commerce
Streaming has been growing by leaps and bounds—25% annually over the last three years. Discover which platforms are leading the charge, what other marketers think, and how live video can positively impact your social (and ecommerce) strategy. Read this trends analysis by joining the Social Strategy Club today. Start your trial membership today!
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