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In this edition:
Is Marketing via Web3 On Your Radar, Yet?
Marketing thought leader Mark Schaefer speaks with Sandy Carter about what Web3 is as well as why and how she's leaning into this new version of the internet. Listen to the conversation on the Marketing Companion podcast.
Google MUM (Multitask Unified Model) and Marketing
"Because MUM is able to produce language, it can create narrative responses to queries similar to what a human expert would say. Moving forward, you'll be able to target more advanced and comprehensive search queries." In this article from SpinSucks, Nick Chasinov explores 3 ways MUM is likely to change digital marketing.
Avoid FOMO: Attend Social Media Marketing World Virtually or In-Person
Sometimes the best-laid plans are last-minute. You still have time to gain access to all the incredible training and networking that comes with attending Social Media Marketing World. Whether you're local or international, we have ticket options for you. Click to learn more. (Sponsor)
Boomerang and Hyperlapse Removed From App Stores
Instagram confirmed the removal to TechCrunch, and said Layout remains available.
Facebook Tests a New Look
Two years after its last redesign, the platform's newest layout includes a big navigation change.
How Your Business Can Use NFTs
Find out how the tech NFTs run on can help you reclaim ownership of consumer relationships. Read the article on Harvard Business Review.
TikTok Expands Into Much Longer Videos
"Today, we're excited to start rolling out the ability to upload videos that are up to 10 minutes, which we hope would unleash even more creative possibilities for our creators around the world."
Instagram Is Rolling Out Automatic Captions for Video
As a step toward making the platform more accessible, this new feature launched only a day after the company announced it was ending support for the standalone IGTV app.
YouTube Incentivizing Podcasters?
YouTube is reportedly paying creators to produce video versions of their shows on the platform, and Twitter appears to be developing a podcast tab.
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